ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook                               Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

The use of Power Line Communication, PLC, as a communication solution for Automated Meter Reading, AMR, is popular by utilities in Sweden and other parts of the world due to demands of accurate and fast meter reading. However the use of the electrical grid as a communication medium is complex and sometimes problematic. This report handles some of the issues and problems that are important to understand when using the grid as a communications medium. Focus is mainly on investigating high frequency distortion in the Kristianstad power grid own by C4energi caused by a frequency converter. Measurements on site are done to investigate signal damping in the grid, different configurations for the frequency converter and signal strength of the PLC-system.

Given a considerable increase in knowledge-based companies, the interest for measuring and valuing intangible assets, particularly human capital, has increased accordingly. Human capital has climbed the management research agenda as human assets make substantial contribution to the value creation in knowledge-based companies. Neither internal nor external financial statements reflect the value of an organization?s human assets. Against this backdrop, we find it interesting to explore how counting and controlling for human capital is devised.

Given a considerable increase in knowledge-based companies, the interest for measuring and valuing intangible assets, particularly human capital, has increased accordingly. Human capital has climbed the management research agenda as human assets make substantial contribution to the value creation in knowledge-based companies. Neither internal nor external financial statements reflect the value of an organization?s human assets. Against this backdrop, we find it interesting to explore how counting and controlling for human capital is devised.

The use of Power Line Communication, PLC, as a communication solution for Automated Meter Reading, AMR, is popular by utilities in Sweden and other parts of the world due to demands of accurate and fast meter reading. However the use of the electrical grid as a communication medium is complex and sometimes problematic. This report handles some of the issues and problems that are important to understand when using the grid as a communications medium. Focus is mainly on investigating high frequency distortion in the Kristianstad power grid own by C4energi caused by a frequency converter. Measurements on site are done to investigate signal damping in the grid, different configurations for the frequency converter and signal strength of the PLC-system.

PURPOSE: By analysing collected data using theory, we aim to interpret the design, implementation and the usage of BSC in NPO?s to be able to contribute to the research. METHODOLOGY: A case study design has been made through semi-structured interviews and backed up by a quantitative survey and internal documents. THEORETICAL PERSPECTIVES: Based on the sources given from the creators of the scorecard together with some sceptics and some followers, we have outlined the bases of balanced scorecard. To map out the non-profit sector and its strategic needs, the theories have tried to settle the specific need for the strategic tool given.

According to Food and Agriculture Organization newsprint is defined as: Uncoated paper, unsized (or only slightly sized), containing at least 60 percent of mechanical wood pulp. The consumption of newsprint in Sweden was just over 798 000 tonnes in 2009, which represents approximately 90 kg per person. Although there are studies that predict a drastic reduction in newsprint consumption in the Western world, there seems to be a clear difference between forecasts for the future given by statistical analysis of newsprint consumption and forecasts given by experts in the industry. The former predict a continuing increase while the experts see a coming decrease in consumption.In this report, both demand and business strategies of newsprint in Sweden are studied. The study also presents a forecast of the future which is based on historical data and qualitative interviews.

The complexity of the mast cell is becoming more prominent. From being the cell recognized just to contribute to allergic inflammation it is now also associated with wound healing, protection against tumor growth and in recognition and defense against a wide range of pathogens. The location of the mast cell in the barrier between the external and internal environment of the body enables the cell to quickly respond to invading bacteria, virus and parasites. Diarrhea due to Escherichia coli infection, listeriosis, toxoplasmosis, Newcastle disease and bovine respiratory syncytial virus are examples of mast cell activating diseases that can affect animals in, as well as outside, the agricultural sector. Additionally, ticks and tick-borne diseases are of concern.

How does IT-consultants reason in their consulting process regarding the development of a clients IT-based internal recruitment system? The purpose with this paper is to investigate how an IT-consultant is reasoning in a consulting process and investigate whether consultants are using established models and methods in their work. We have chosen to work with a qualitative examination to attain our purpose. In our work gathering the empirical facts we have been working with a case study, an observation and a simulation exercise. The combination of these has made it possible to carry out the paper and produce the most correct data possible. Conclusion: We state that IT-consultants do not use any theory-based methods, they use process methods created by themselves and their company.

The aim of this thesis is to examine Sven Almqvist?s research on the 17th century book printer Johann Kankel who was employed by count Per Brahe the younger on the island of Visingsö. A model to describe the communications circuit, constructed by book historians Thomas R. Adams and Nicolas Barker are used as well as the historical source criticism method. This model consists of the five phases: publication, manufacture, distribution, reception and survival.

This thesis purpose is to investigate the sociopolitical factors and causes that led to why KB chose not to use the criteria and guidelines for their digitization activities are described in DIGSAM. To do this I focused on three research questions;- What factors (internal / external) led to the decision not to use the criteria guidelines for digitization, which is described in the policy document DIGSAM and what arguments and opinions formed the basis for the decision.- What is the Library's digitization activities, the factors, criteria and guidelines governing activity in the current situation? - Will KB's choice not to use DIGSAM as a whole in their digitization activities affect national library's role as a beacon for the Swedish libraries digital work? In what way and why? In order to answer these questions I interviewed three of KB:s librarians who had extensive knowledge of digitization and DIGSAM. I chose to also use a pilotstudy that was conducted at KB in the of spring 2010. The idea was to use this material as a basis to build on.As a theoretical framework, I chose to use a socio-political theory of Ingrid Mason.

I denna studie undersöks det hur begreppet integrerad kommunikation definieras i teorin i jämförelse medhur de praktiker som säger sig arbeta med termen definierar och använder den. Vidare lyfter studien framde barriärer som står framför en praktisk implementering av begreppet, samt möjligheterna till kommaförbi dessa. Syftet är att öka förståelsen för begreppets innebörd samt för hur det kan utnyttjas till sin fullapotential.Konsulter vid Stockholms ledande PR-byråer intervjuades i detta syfte och till grund för diskussionenligger även en omfattande presentation av teorin bakom integrerad kommunikation. Resultaten visar attintegrerad kommunikation i praktiken används på en abstrakt snarare än en konkret nivå, och att barriärernaför en konkretisering kan sammanfattas inom fyra områden: revirtänkande, ekonomiskt system,mätbarhet och nya medier. Samtidigt visar studien på hur dessa barriärer kan vändas till möjligheter i syftetatt förbättra den integrerade kommunikationen.Slutsatsen blir att för att anpassa teorin till verklighetens förutsättningar, och på så sätt möjliggöra praktiskapplicering av teorin, bör man börjar tala om integrerat varumärke istället för integrerad kommunikation.Begreppsväxlingen förenklar arbetet med att förankra integrationssynsättet på ledningsnivå och sedanimplementera arbetet ute i organisationen.Nyckelord: Kommunikation, Public Relations, marknadskommunikation, konvergensmodellen, integreradkommunikation, synergi, identitet, organisationskultur, varumärke, varumärkesplan, Return ofInvestement, Return on Communications, integrerat varumärke..

This thesis aims to explore the use of costumed interpreters at museums. Firstly the thesis examines how extensivethe use of historical costumes is in Sweden, along with some international comparisons. Later on the differentways that the clothes are used is examined, and the costume as a resource for learning is discussed. In the lastpart of the thesis the ?function? of the costume is examined.

The history of environmental reporting began in the early 1990?s when some companies included the environmental issue in their annual report. The increased interest of ethical and sustainable investments and demands from different stakeholders conjure a change of the report design. To develop the environmental reports and create design guidance for sustainability reports an organisation called Global Reporting Initiative (GRI) was born. The GRI is environmental reporting taken to another level, a level that is according to sustainable development.