Due to lack of knowledge about motivation in Swedish for adult immigrants (SFI ), I have chosen to write about motivation. Motivation is a complex concept to understand. It has different meanings depending on what context the term is put in. In this study , you will read about the external and internal motivation . But also about integrative and instrumental motivation.

Titel: Produktexponering på sociala medier - en studie om hur bloggar och Snapchat påverkar konsumenters inköpsbeslut.Nivå: C-uppsats i ämnet företagsekonomiFörfattare: Maya Sundlöf och Malin LundHandledare: Jonas KågströmDatum: 2015 Syfte: Vårt syfte är att undersöka om konsumenters inköpsbeslut och val av varumärke påverkas av exponering av produkter på bloggar respektive Snapchat. Syftet med studien är att undersöka om konsumenter blir påverkade av kända personers produktexponeringar på deras bloggar och på deras Snapchat.  Metod: I studien genomfördes ett experiment med 98 deltagare som var uppdelade i fyra experimentgrupper. I studien blev en experimentgrupp exponerad av produkter från blogginlägg och en annan experimentgrupp blev exponerad av produkter från bloggares Snapchat. I resterande två experimentgrupper tillämpades defaulteffekten för att se om det skulle påverka deras val av varumärke. Resultat & slutsats: Resultatet visar att Snapchat är den typ av social media som personer i större utsträckning blir påverkade av vid produktexponeringar. Bloggar påverkar i större utsträckning ett inköpsbeslut när kända personer ger rekommendationer.

Detta projekt undersöker platser och deras identiteter. Projektet syftar till att skapa en katalysator för en välbehövlig diskussion om platser, tillhörighet, identitet och demokrati genom att med grafisk design visuellt gestalta tio delområden i Malmös respektive identiteter och personligheter. En förändring kan komma först efter en insikt. Projektet utgår från en litteraturstudie i ämnet place branding. I denna upptäcks en metod för att analysera städers varumärken City Brands Index. Denna metod modifieras och används tillsammans med en enkätundersökning för att värdera varumärkena hos projektets tio delområden.

Previously studies have shown that the way companies explain outcome in their annual report is not totally trustworthy. Studies show that the management has a self serving bias when they explain the result to give a positive image of the company. Our study is based on investigations into this phenomenon in the telecom market in Sweden. Turbulent market conditions with, among other, deregulation of the monopoly of fixed telephony and a huge technical evolution, which has led to an increase in competition, is the reason to why we have chosen to study the telecom market in Sweden. As a benchmark in our study the attribution theory will be used.

Purpose of the essay: The purpose of the essay is to, from the view of the nurses working at the x-ray infirmary; see how the internal e-mail communication is working as the main digital communication method at the x-ray infirmary.Material/Method: The material has been collected using qualitative interviews with eight nurses working at the x-ray infirmary. The material has then been analyzed through a theoretical perspective based on The Media Richness theory.Main results: The results of the investigation have shown that the nurses see the internal e-mail communication as relatively poor. The information that is sent out by their superiors is often too extensive, this making the screening work an extra work burden. These e-mails are also supplied to the whole infirmary instead of being addressed to specific individuals. Seen through a media richness perspective, the e-mail is a mediumrich communication medium that well could be used in the everyday communication at the infirmary as the main communication agent.

Purpose: Corporate communication strategies have a central role in disseminating and creating meaning to the organizations? visions, strategies and goals. But many employees do not know the organization?s overall strategies and goals, nor how well the organization achieves these. The aim of this study was to investigate and describe perceptions about internal communication, primarily focusing on communication about strategies and goals.

Bakgrund: De flesta personer känner väl till namn som Madonna, Britney Spears eller Michael Jordan. Deras offentliga yrkesutövning och det faktum att de ofta syns i media, gör att dessa personer många gånger betraktas som kommersiella produkter. De är personer vars namn marknadsförs intensivt. De har skapat sig ett personligt varumärke. Denna förekomst förenat med varumärkesstrategi, föder tanken om varumärkesuppbyggnad i ett annat sammanhang, där vi istället för produkter pratar om individer.

Thesis Purpose: The purpose of our thesis is to explore different plausible scenarios concerning the future of the Swedish produce industry with regards to branding. Methodology: In order for us to answer the research question and fulfill its purpose, we have utilized a qualitative approach combined with of both an inductive and deductive theoretical approach. Our study is both explorative and speculative. Theoretical Perspective: The theoretical framework of our research is based upon Porters Five Forces and Competitive Advantage combined with Kapferers Brand Identity Prism and his ideas on Brand Innovation. Additionally, we have utilized the Game Theory.

Companies of today are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships.In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in both a business- and customer perspective.

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding. By using the theory on the data collection from the case company we have an understanding and shown how the customer values can be developed from a service company?s internal and external prerequisites and competitive advantages.

This paper presents the creation of a strengthening visual profile for StretchFlex UF. The project consists of an external as well as an internal part. The external part is on the order of the company StretchFlex. The company is created under the education concept by the name of Ung Företagsverksamhet (Young Entrepreneurship) and has passed on to the Swedish Championships in Young Entrepreneurship at the Stockholm International Fairs. Of that we have been commissioned to develop an updated logotype for the company, for the current does not keep proper quality according to the client.

The last decade has created an increasing pressure on companies to decrease their impact on the environment and to increase their effectiveness of recycling the company?s resources, especially for the steel industry. Companies have also started to realize the economic aspects of an effective internal reverse logistics. In the past the value of an effective internal reverse logistic was something that companies tend to underestimate and there are few academic studies done in this area. The purpose of this essay has been to identify key factors to create an effective in plant storage, transport, sorting and handling of returned steel. From these factors a generalized model for creating an effective return steel flow will be developed.

Background: In a world that are becoming more and more aware of the climate changes that occur as a consequence of the increasing emissions around the world companies? experience that the opinion blame the internal processors for this. Many companies feel forced to align their strategies to the environmental goals set by the community. Some of the emissions the companies? operations can be linked to business trips and it is therefore interesting to see how these can be reduced by using different performance measures.

Biogas is a gaseous fuel, rich in methane, produced through a biological route in an anaerobic digester. A gas engine generates combined heat and power, which can be used at the farm to reduce energy cost. The process also generates a digestate, with better utilization of nutrient compared to cattle manure. The aim of this study is to analyze the profitability of a farm-scale biogas plant for combined heat and power (CHP) at Wapnö. Wapnö is an agriculture company located in the southern part of Sweden.

The purpose of this study is to develop and practically evaluate a new approach for the introduction of changes in internal and external processes in a customer front, but with the aim of maintaining or increasing customer perceived quality during insertion. A working model has been developed and is used in a qualitative research in the form of a case study carried out in a customer front, on a customer group in Telia's mobile customer service in Sweden. There is currently little research that has studied the implementation phase.The results of the study show that the designed working model works satisfactorily, but also that it can be developed more. Employees are satisfied and the sale was a positive boost, however, declined the customer experience a little bit. Employees raises questions as leader behavior, confidence in the group ahead, everyone's different circumstances and desire for the individual choice.The biggest challenge for future leaders will be to manage and lead continuous change.