This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

AbstractWhen I, at the age of 20, started working in home care service, I had an idea of what it means to age, a view witch I quickly realized was not true at all. The essay begins with a search for the images of aging you come in contact with, when you do not have a deeper interest in the matter.I take a closer look at how aging is described and how the concepts of aging and dignity are often interconnected, and debate about which images of aging that is outdated and where from they originated.I also show that that image is in for a change, much is happening right now, and there are many like me, who want to change and broaden the view of what aging can mean.Finally I describe my sculptures ?Beatrice? and ?Rosmari?, and reflect on how they relate to the image of what old age looks like.As a sculptor, I want to create an alternative to a widespread image of old people as a problem or idealization of the olf lady as a kind, cute and cookiebaking creature, as well as an alternative to the traditional sculpture tradition, that often show men in positions of power, and sweet passive women/girls.I tell of the strong, stubborn, eccentric and absolutely ordinary lady.

This project investigates how four teachers work to encourage their pupils? love of reading. The study was conducted with the focus on teachers working in grades 1?3. The teacher?s view of their own role in furthering love of reading is also considered.It is hoped that other teachers will gain inspiration and ideas about how to work to motivate their pupils to read.To ascertain the four teachers? opinions and thoughts I conducted qualitative interviews which I then analysed with the help of sentence concentration.The study shows that the teachers work in similar ways, but what they all have in common is that they further love of reading through methods that include conversation and communication with classmates and teacher.

Universitetsstudenter har ofta ett riskabelt alkoholbeteende ochupplever depressiva symtom under studietiden, vilket kan ha svårakonsekvenser. Förklaringarna till alkoholkonsumtion blanduniversitetsstudenter har ofta fokuserat på studenters motivation tillsocialisering med andra studenter. Litteraturen har också fokuserat påförstaårsstudenters övergångsfas i förklaringarna till depression.Denna studie involverade 117 universitetsstudenter i ett medelstortsvenskt universitet. Studiens huvudsyfte var att undersöka omstudenter som bytte ort för att studera dricker mer alkohol ochupplever flera depressiva symtom än studenter som studerar i sinhemort. Resultatet visar på en betydande skillnad i alkoholkonsumtionmellan de två grupperna, vilket tyder på ett samband mellan flyttenfrån hemorten och alkoholkonsumtion..

AbstractThe aim of this thesis is to investigate how the Swedish political parties have been discussing gender politics since 1970 to nowadays, in order to see which problems and solutions that have been suggested by the parties to increase the representation of women and the equality between the sexes. The theoretical framework is constructed by theories of women´s representation, gender politics and women?s interest.To describe how the discussions about gender politics have been between the different parties, the methodological foundation consists of an ideology critical textual analysis of the political programs from the Swedish parties.The analysis confirms that the discussions about gender politics and the political representation of women increase over time. The most important issue of equality is the lack of women´s rights and possibilities in the labor market as a consequence of women´s responsibility of home and childcare. The analysis also shows that parties which discuss women as a category and the underrepresentation of women also point out the importance to increase equality between men and women..

The study examines the meaning of having a dog in the workplace of personnel who work with therapy. The purpose was to examine the personnel?s view of dogs in their work envi-ronment. The study uses two theories. One is ?psychosocial work environment? and the other theory used is ?symbolic interactionism?.

Mitt syfte med denna uppsats är att få djupare kunskap i vad tvåspråkiga klasser innebär och vilken uppfattning pedagogerna som arbetar i en tvåspråkig klass har angående deras arbetsätt. Jag har tittat närmare på två mångkulturella skolor som arbetar tvåspråkigt. Jag har använt mig av kvalitativa intervjuer med pedagoger för att få en bredare kunskap om hur undervisningen genomförs och för att få en uppfattning om vad pedagogerna har för syn och erfarenheter kring tvåspråkiga klasser. Jag har intervjuat fyra pedagoger som har stor erfarenhet av att jobba med andraspråkselever då de har arbetat på mångkulturella skolor i flera år. Resultaten av mina intervjuer blev relativt lika då lärarna anser att modersmålet har stor betydelse för barnets andraspråksutveckling.

Syftet med min analys är att ur femtio Bonapojkars brevmaterial, få en förståelse hur ungdomstiden gestaltade sig för dessa. Med analysen vill jag bidra till att utveckla metoder för att använda sig av privatpersoners brev i historieforskningen. Pojkarna var intagna på Bona uppfostringsanstalt under åren 1905-09 och 1946-48. Åldern på pojkarna var 15-18 år och de var dömda för ett mindre brott till tvångsuppfostran. Resultatet av analysen visade att få kommunicera med yttervärlden via brev var viktigt för pojkarna.

In contemporary Sweden political participation among foreign-born Swedes is viewed as low and it is well known that foreign-born individuals do not use their voting rights to the same extent as the general population. At the same time there are numerous ethnic associations around the country who work with various activities involving political, democratic and integration issues. This study aims to study how four members of a Somali association regard, relate to and work with politics, democracy and integration. The study is based on these four people, but also on their relationship with authorities and other agencies in the community. The conclusion of this study shows in brief that the desire to participate politically is great, but that democracy and politics is accessible to all, depending on the level of language skills and what political knowledge the individual has.

This investigation is aimed to analyze and gain insight into how young people of the "second generation immigrants" identify themselves in a society where they are seen as immigrants of the environment in view of the name. Also, how they identify themselves during trips to their home/country of origin are of relevance to see if they are affected in their own identification, depending on how they believe they are seen from the outside.Through a survey, the statistics were produced, which serves as a preliminary to the larger part of the investigation where six individuals were interviewed in order to give deeper answers to the questions sought. The answers that emerged were then analyzed in relation to selected theories.In connection with the investigation it has emerged that the young people in question often identify themselves in such a way that they think that the surroundings look at them. It is in relation to how others see them as they see themselves, which creates a distance between the surroundings and themselves. With increased knowledge on both sides, this distance between the environment and the young people in this investigation maybe could reduce..

In this dissertation I have tried to figure out if it possible to make any money on acid grain to feed cows through a case study. The method is a case study combined with a documentary research. At present the farm sell all grain in connection with harvest and buy it back continuously in the neighbourhood, I have compared that with an alternative where I invest in a construction for to store acid grain on the current farm. I have delimit me to only have a look on acid grain because I think that is one of the cheapest way too store grain in smaller aplenty. Before beginning with acid grain is it important to be versed in how everything works and the risk to keep on with acid grain. One disadvantage is that the acid grain is not possible to store more than 12 months with out acid it once again. It is also easy to get mould in the pasture if it is not acid enough.

The intention with the study is to describe the home and life conditions for boys at the age range between 13 to 18 year, who has been under custody according to the § 2 LVU.The empiric is 21 real court cases, judged in Stockholm and to Stockholm counted surround-ings 2006, in which the range of the boys were representative.A text analyze method is used to execute the study. The study penetrates the life situation of the caregiver and how their situation affects the boy and the boys actions.The total conclusion of the study, based on an ecological evolution perspective, is that life-situation of the caregiver affects the boys and the boys actions.The boys are affected negatively by the situation of their caregivers, and according to the study, the boys have established own problems, like difficulties in school, criminality, or other psychological diagnoses. They are also often exposed to physical or psychological violence by the caregiver. Additionally the conclusion is that the caregiver neglect the boys in many other ways, prior themselves and their needs before the boys..

This study, carried through interviews with six individual elderly persons, describes their stories in regards to how they experience growing old in Sweden as well as the connection between having a different ethnic background in the aging process. Therefore, the main purpose of this study is to highlight important themes and issues, i.e. the shortcomings and the advantages of growing old in Sweden, which these persons experience in their everyday life. As many of them have not by their own choice chosen to grow old in Sweden, the importance of having a relationship with fellow countrymen, being able to communicate in their own native language as well as have a basic knowledge about the elderly care system are aspects these individuals emphasize to be of great importance. The result of this study, based on several theories that reflect over individuality and perspective ethnicity, indicates that aging is based on an individual primary process experience and that there are no rights and wrongs of how one should deal with/experience the growing old process.

ABSTRACTThe purpose of this thesis has been to increase the knowledge about the life situation for next of kin who are caring for the elderly and mentally disabled. Also, the impact of ?supportive actions? on the quality of life for the next of kin has been assessed. This study tried to answer the following questions:? How do next of kin perceive their every day life.? Do supportive actions lead to a better situation in your every day life.? Do supportive actions raise the quality of life for next of kinTo answer the questions above a qualitative method was used.

I chose to do this work because I believe that today?s industrial designprofessionals lack in their task of creating aesthetic experiences and aestheticdiversity.With my work, I want to question why the majority of today?s technical, massproducedeveryday products have such a similar design expression, andwhy alternatives are so few. Most of all, I take a critical attitude to today?sstereotypical industrial design aesthetics that I would describe as technical,masculine, and unnecessarily complex.I have designed a number of products that show alternative aesthetics in thissegment and as such I have chosen the vacuum cleaner. The idea is that mydesign will serve as an eye opener and demonstrate that there are alternativesto today?s homogeneous market.The result is three vacuum cleaners claiming three alternatives to currentofferings.