Sammanfattning Uppsatsens titel: Reklam till mobiltelefoner Seminariedatum: Tisdagen den 11 januari, 2005 Ämne/kurs: FEK 582 Kandidatuppsats, 10 poäng Författare: Rasmus Wallin, Anders Gullander och Jens Karle Handledare: Roland Knutsson, Björn Carlsson och Marcus Bengtsson Nyckelord: SMS-reklam, mobiltelefon, Marknadsföringslagen, obeställd elektronisk reklam, Mobile Marketing. Syfte: Vi vill med denna uppsats belysa hur möjligheten för direktreklam till mobiltelefoner ser ut idag och kan tänkas se ut i framtiden, med tanke på de ändringarna gällande obeställd e-postreklam som införts i Marknadsföringslagen. Fokus ligger i att belysa förutsättningarna ur ett företagsperspektiv. Metod: Kvalitativ metod i form av intervjuer med experter inom området, lämpliga företag och konsumenter. Utöver detta har information sökts i litteratur och på Internet.

Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.

This essay is a product of our examination work on candidate level in Interaction Design. The aim in this project was to design a digital wallet integrated into a cellular phone and make it as an electronic payment tool. In our project the goal has been to create a digital wallet not just for payment, but also develop it into a complete digital wallet, replacing visa, membership card, student cards, id card and receipt. Our ambition is to take care of current qualities of today's wallet and improve where it is possible so that can be replaceable with the digital wallet..

Denna studie ville bidra till att öka förståelsen för hur man inom en förskoleorganisation ser på och genomför ett möte mellan förskolechef och förskollärare. Syftet mynnade ut i följande frågeställning:? Vad i mötet mellan förskolechef och förskollärare upplevs bidra till att skapa en verksamhet med hög kvalitet? I denna studie har en etnografiinspirerad metod använts, där data har samlat in med hjälp av samtal, observationer och intervjuer. Studien har genomförts i en kommunal förskola i Stockholms län. Förskolechefen samt 3 förskollärare har intervjuats före och efter ett möte med verksamhetsutveckling som mål.

This essay highlights the Swedish retail companies? engagement in ethics and environment issues as a part of the business concept. The Customer is today more aware about what is going on in the world than ever before. Two of the main reasons are the Internet and the globalization. In relation to the customer being more aware about the situation in the world today, the demand for products which have been produced in consideration of ethical and environmental values has increased.

Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. Jump racing has been a part of the Swedish horseracing for over hundred years, but it has in recent years suffered from low economic profitability and been threatened by discontinuance (ATG & SG, 2008). Svensk Galopp, who is governing the horseracing in Sweden, has decided to increase the importance of jump racing. A workgroup was created for this purpose, and as a result of their work a strategy for the jump racing is supposed to be delivered in April 2009 (pers.

For a long time, economic activity has decreased and shows a downward trend in the food sector. To break this requires efforts to strengthen corporate position with the ability to meet market challenges. In the small producers is a great potential for them to be able to increase its profitability thanks to its ability to offer added value in the product. But to achieve this requires not only a willingness and creativity out of the ordinary but also factors that lead us into this report, current issues. The issues are related to marketing, brand building and the importance of developing a stable network. The study aims to investigate how small businesses operate in rural areas are experiencing the possibilities of support from various networks and organizations and that, from a business perspective, and also see which areas that they need more support in to achieve a growing business. The work has been followed by an inductive method, when we initially could not say anything about the empirical results.

The purpose of this study was to analyze two local tourism related organizations in Umeå and how they used the marketing method Storytelling. The aim of this study was to examine what kind of stories the tourism related organizations were using, what these stories said in a direct, or in-direct way and how the reception was of the stories and the destinations. A qualitative study in the form of a discourse analysis based on Laclau and Mouffe's view on discourse analysis was conducted. The results of this study shows that storytelling is more effective when it is incorporated in the whole destination/organization when it comes to tourism related organizations and destinations. It also shows that storytelling in itself isn't only an innocent and positive tool and can cause negative feelings if used wrongly for an organization/destination.

AbstractTitle: From old rightwing-ghost to the new labour party ? The new conservatives political communication during the Swedish election 2006Authors: Pontus CarestenAim: The aim of the essay is to study how the conservative party communicated during the election campaign in 2006. I wish to find out how political parties work in todays society and how the communication has changed over time. To get relevant results I will also see how the theories and empirics interact. The purpose is further to illustrate the new conservatives? campaign work from a senders point of view.Method/Material: I have chosen a qualitative method which consists of three interviews with relevant key persons.

The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior.

Mitt examensarbete går ut på att ge förslag till stadsomvandling av ett industriområde i centrala Malmö, även kallat Varvsstaden. Förslaget skall framförallt fungera som underlag och inspirationskälla till exploatering av området under förutsättning att industriföretagen flyttat ut. En inventering av området har gjorts, där de befintliga och planerade förutsättningarna studerats. Tyngdpunkterna i förslaget bygger på strukturen och kopplingarna mot omgivningen, men målet är också att skapa en funktionsblandad, integrerad och attraktiv stadsdel med ett varierat utbud av bostäder, verksamheter och service. En viktig aspekt i projekteringen av området är bevarandet av den äldre bebyggelsen inom området och hur man förhåller sig mellan gammalt och nytt. Även den frågan har jag utrett, dock i en mindre omfattning..

According to Nosti (2012) banks target youths to find new customers by giving them special offers such as debit cards from a relatively early age. However, Moschis and Churchill (1979) point out that age can affect the level of knowledge in the consumer. Therefore, this essay focuses on youths as consumers. Specifically, youths? awareness of security risks in using bank tools such as debit cards or internet banks was studied.

Platser med höga globala respektive lokala integrationsvärden har, enligt Space syntax-teorin, visats bli välbesökta. Handelshamnen i Karlskrona är en plats som innehar dessa egenskaper. Ett nytt promenadstråk längs med kajen har därför potential att bli välbesökt samtidigt som det finns potential att skapa ett attraktivt bostadsområde på platsen. Examensarbetet ger förslag på en utformning av bostäder längs med Handelshamnen samt även hur de lokala- och globala korrrelationsvärdena på platsen kan höjas för att bidra till ett välbesökt promenadstråk. Detta utan att de bostadsmiljöerna drabbas av den förväntade ökade andelen gångtrafikanten längs med kajkanten..

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

This study investigates and describes the phenomenon of ?technical tourism?, in the case ofwind power plants in Sweden. The main purpose of the study is a greater understanding ofa field which to date has remained largely uncharted.Technical tourism is a type of visits to a production site, where the technical aspect ofthe production is the main focal point for the visitor. The definition of technical tourism isbased on concepts within ?Industrial tourism?.