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2832 Uppsatser om Integrated marketing communications - Sida 50 av 189

Utvärdering av Near Field Communication och Certified Wireless USB : Säkerhet vid utveckling av applikationer

Today?s society is one where technological advances are made daily, which increases the need to stop and assess the risks against users? integrity when integrating new technology in contemporary systems all the greater. We have taken two technologies, Near Field Communication and Certified Wireless USB, whose envisioned area of use is to be integrated into mobile phones, and evaluated what security threats are revealed for the respective technologies. The threats against security have been identified through research of the standards and existing reports for each technology. Practical experiments have not been conducted on account of us not having access to any equipment to run such trials.

De traditionella flygbolagens överlevnad på den skandinaviska marknaden : en studie om SAS Sverige

The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers.

Effect of TV displays on impulse purchase

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Språkstöd i distanslaboratoriet på BTH

To study and laborate at distance, its necessary that the coursematerial is accessible via internet. Teaching at more languages than swedish bocomes more common, why the information of courses needs to exist at several languages. As teacher, you need a way to publish and edit material of a course. It also has to be easy for the students to find the information. The distance laboratory have developed an administrative websystem that handles programme, courses and students, but misses the possibility for teachers to change content at the webpages and publish new coursematerial on a way..

Pedagogik - konsultens marknad

PurposeThe purpose of this thesis is to investigate the market of pedagogic consulting and how the customers look upon these kinds of services and what the consultants think about the market. The following five questions were investigated:What is the situation of the market of pedagogic consulting?-          What needs and what demands are there of pedagogical consulting services? -          What are the economic possibilities for schools and municipalities to buy professional development and consulting services?What do schools and municipalities think about their needs and what do they think about buying professional development from consultants?-          How are the professional development offerings of the consultants recieved by schools and municipalities and is there a difference between the private and public sector of education? -          What impact could professional development have on schools?In what way is the marketing for pedagogic consulting done?Method In this study I have chosen to have a qualitative approach with an abductive perpective. I made these choices to get closer to what I wanted to investigate. Through the abductive methodology it was possible to go between theory and empirics.

Läkares användning av medicinska tidskrifter ? Är sjukhusbibliotekets bestånd en viktig källa?

The purpose of this study is to find out how and to what extent doctors use the hospital library?s collection of print and electronic medical journals. Major changes have the last years occurred in the journal collection. The journals are very costly and little is known about the user satisfaction with them. Therefore it?s important to examine how satisfied the users are with the collection and how they utilize it.

Välgörenhetsorganisationer och marknadsföringsstrategier i sociala medier

Välgörenhet är något som har ökat de senaste 30 åren och 2008 slogs det ett världs rekord i insamling till välgörenhetsändamål. Med flera organisationer som ägnar sig åt välgörenhet kan det bidra till att konkurrensen hårdnar i mellan dem. Med ökad konkurrens i en marknad växer behovet av att ha en strategisk marknadsföringsplan som bidrar till konkurrenskraft. I denna uppsats undersöks hur välgörenhetsorganisationer kan stärka sitt varumärke och utveckla förtroendet hos sina bidragsgivare via sociala medier.Varumärke är något som är under ständig påbyggnad. Det går att jämföra med ett pussel, där alla bitar skall tillsammans bilda en helhet.

Marknadsföring på webbplatser för ungdomar. Hur bibliotekarier arbetar med bibliotekets webbplats för att nå ut till ungdomar

The aim of this study was about how librarians in Sweden work with their web page to reach young people between the ages of fifteen and nineteen. Most of the youths in Sweden today use Internet every day for several reasons, and the library should have an obvious place there as well. It shouldbe obvious because almost all youths uses Internet every day and therefore the library needs to be seen there as well to reach out to them. Earlier research has shown that librarians and youths think differently in this question. Youths think that the library web page is more important for the librarythan the librarians do.How do the librarians work with marketing for youths on the web page? Do their policy documents help them in their work?To study this area we have interviewed librarians from six quite large public libraries from different parts of thecountry.

Gerillakriget : En kvalitativ studie om taget utrymme

Forskningsfråga: Vad karaktäriserar framgångsrik gerillamarknadsföring? Syfte: Syftet med denna uppsats är att tydliggöra de väsentliga inslagen i gerillamarknadsföring för att öka förståelsen för denna marknadsföringsmetod. Vi gör detta genom att analysera och klarlägga kärnan i gerillamarknadsföring, metodens olika inslag samt dess styrkor och svagheter. Vi kommer sedan att analysera den funktion gerillamarknadsföring kan ha i företags och organisationers samlade marknadsföring. Metod: Uppsatsen baseras på en kvalitativ studie som utgått från en deduktiv ansats med en induktiv karaktär. Den empiriska datainsamlingen gjordes främst utifrån semistrukturerade intervjuer med respondenter med spetskompetens inom det valda forskningsämnet. Slutsats: Vår studie visar att framgångsrik gerillamarknadsföring karaktäriseras av stor kreativitet, men att gerillaaktiviteten inte får ta över budskapet.

Regional Integration i Afrika - En analys av COMESA:s handelseffekter

This study examines regional integration in Africa with a focus on the Common Market for Eastern and Southern Africa, COMESA. COMESA, with roots that go back to the beginning of the 1980?s, is one of the largest and most diverse areas for regional integration in Africa and has currently 19 member countries. The goal of the COMESA co-operation is to become a fully integrated area by the year 2025 that will merge into the African Union (AU). AU will then, in turn, create a fully integrated African continent in a not too far away future.

Kundanpassad LCA för nätverkskameror

Antalet övervakningskameror i samhället ökar, samtidigt som deras miljöpåverkan är relativt okänd. För en produkt som tidigare bara utvärderats gällande prestanda, börjar kunderna nu efterfråga en kartläggning av miljöpåverkan. Kamerans miljöpåverkan studeras ur ett livscykelperspektiv: energi- och materialtillförsel samt utsläpp och avfall som berör allt ifrån råmaterialutvinning till slutåtervinning. Projektet är genomfört på begäran av, och för, Axis Communications AB (härmed refererade till som Axis) med huvudsyfte att öka Axis kunskap om deras produkters miljöpåverkan och utveckla en metod för genomförande av förenklade livscykelanalyser på Axis produkter. Livscykelanalysen, LCA, genomförs på en nätverkskamera utvecklad av Axis Communications AB; modell AXIS Q6032-E PTZ.

Cyborglandskap : landskapet, människan och teknologin

By using the cyborg as a structural tool to analyze certain aspects of human interaction with what can be perceived as landscape or landscape architectural elements, this thesis seeks to explore the concept of the cyborg landscape in order to place human practice in the context of postmodern ideas of the end of true nature. Ever since human kind has externalized evo-lution by using tools and extending the body with technological inventions, we have also taken our surroundings out of their natural trajectory. Everything we do that is conditioned by the use of technology is altering that which we perceive as nature and natural. Since we have been doing this for millennia we have of course also altered our surroundings by the influence of technology.This thesis uses three examples of landscape or landscape architectural elements that are conditioned by the integration of technology to explore this practice through a postmodern model of analysis based on the concept and basic premises of the cyborg, or the cybernetic organism. A cybernetic organism is in short an organism that has functioning technological parts integrated into its system.

Saklighet, öppenhet och profilering : arbete med information och marknadsföring på Linköpings universitet

With this essay we have had the intention of observing Linköping University as an example of a public authority undergoing change. In the information society of today, the increasing competition and internationalization affects, not only companies and organizations, but also the public sector. After having been concerned with neutral information spread only, according to"the third mandate", employees at the Department of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divided into an editorial staff and a department with emphasis on market issues. To strengthen the trademark of Linköping University one has chosen to mediate certain values representative for the university - an interdisciplinary and innovative approach and an entrepreneurial spirit.

Effektivisering av byggproduktion med VDC och förstärkt verklighet : Streamlining construction work with VDC and augmented reality

Virtual Design and Construction (VDC) is currently used more and more within construction design and planning as well as construction as a streamlining tool aiming to improve communication and decrease the number of construction defects. VDC is constantly developing, but what comes next? The augmented reality (AR) technology is currently not used within construction in Sweden but should be considered as the next step in line regarding the integration of reality and digital information. Using this technology design can become reality even before it?s actually built.The purpose of this study has been to carry out an inventory of the existing AR technology and its shortcomings, and also to identify possible applications within the construction phase.

Kommunikation i multiagentsystem

Communication is an important part of any multi-agent system. There are different ways of communicating and they have different effects on a multi-agent system. This project describes and evaluates two different ways of communication, implicit and explicit. To compare the two methods, two experiments have been executed. The result of the experiments have been compared and discussed.

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