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5669 Uppsatser om Integrated marketing communication - Sida 33 av 378
Medieanvändning för individer som nätdejtar : en kvalitativ undersökning om mediernas roll i olika faser iinteraktionen
AbstractTitle: How does people that meet online communicate? -An qualitativestudy of the media use for individuals that date online.Number of pages: 34Autohor: Malin JanssonTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Spring term, January 2010University: Informatics and Media, Media and Communication ScienceUppsala UniversityPurpose/Aim: The aim of this essay is to see if mediea use changesthrogh time in a relationship between individuals that have metonline.Material/Method: Qualitative method with nine interviews divided into two groupsdepending whether the person is an actively dejting online or ifshe has a long term relationship with someone she have metonline.Main results: The use of digital media changes thorugh time in therelationship. The individuals stop using the net dejting whenthey meet someone. The digital medias are stage at the begginingof the relationship. Through time they use a multiple ofdigital medias but they have preferenses and prefers to use thetelephone both when they are communicating positive andnegatvie information.Keywords: Online dating, social penetration, process of getting to knoweachother, communication.
Analys av lärandeorganisation i förändring
When an organisation is going through a work of change, it is highly important that both management and employees has a healthy communication in order to make everybody feel involved. It is then important to be observant for both the managements and employees thoughts and ideas.This study has been performed on an upper secondary school which is performing a work of change. The change has divided the employees in three different groups. One, which thinks the change have evolved the organisation to something better. The second group of people means that it is preventing individual development of competence.
Kommunikation hos respiratorvårdade patienter : Upplevelser hos patient och vårdpersonal samt analys av samtal med och utan röstgenerator
?Studies have shown that patients receiving mechanical ventilation in an intensive care unit (ICU), who are entirely dependent on the nursing staff, often experience frustration due to a temporary loss of the voice source. Limited communication is an important factor contributing to patient discomfort. Nursing staff also report communication as frustrating and difficult.The aim of the present study is to introduce a neck-type electrolarynx as a communication aid in an ICU, to study the nursing staff experiences of communication with tracheotomized patients receiving mechanical ventilation, and to examine the patient´s experiences regarding communicative abilities. Communication between a ventilator treated, tracheotomized patient and members of the nursing staff was recorded and analyzed according to principles of Conversation Analysis (CA).The results show that several members of the nursing staff experience difficulties communicating with tracheotomized patients receiving mechanical ventilation.
LOST IN TRANSLATION: Kommunikation förlorad i informationssystem
This study investigates communication and data in information systems. The paper deals, more specificly, with communication in a CRM-system implemented in a Swedish-founded company in Beijing, China. It discusses cultural, political, linguistic and gender based dilemmas that can arise from the use of a CRM-system in an international and bilingual environment. Fifty-nine interviews were conducted in Sweden and in China, either in Swedish or English. The result of this study shows that communication in the information system is affected by factors, that are not originated in technical shortcomings of the system, but rather from cultural, political, linguistic and gender based pre-knowledge among individuals.
?Den dolda kraften? : En studie om internkommunikation, kultur och internt varumärkesbyggande vid Företaget X
AbstractTitle: Företag X? the hidden power? a study of internal communication, culture and internal branding. Företaget X has in real life a different name.Number of pages: 42 (49 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication Studies CPeriod: Autumn 2007University: Uppsala University, SwedenPurpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way.
Behovet av en genomtänkt kommunikationsstruktur- en studie av ett projektorienterat företag
Every organization goes through the same lifecycle. Through every step in the transformation to a better organization the communication structure changes. In this report there are examples of the communicational disadvantages that is connected to the communicational structure.By choosing to not have a formal communicational design, the manager takes a risk in spreading the information, the interaction, the control and the balance in creativity and constraint.This case organizations problem is that some parts of the organization has made more progress in the communicational structure than other parts. In this case the Collectivity structure has met the Formalized structure.Tha structural differences has came to affect the way of sharing information and it has become a situation where the information about the products is not stored in a safe way from a quality point of view. There is a gap between the two different ways of communicate.In this report I have created a model to identify problems in the communication structure.
"Världens bästa reklamfilm" : En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion
This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.
Kundlojalitet : En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen
The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.
Kvinna & chef : samband mellan ledarstilar och kommunikationsformer
Similarities in earlier research between leadership styles and communication forms were found, partly concerning relations and partly concerning work assignments. Our approach was based on the notion that there could be a correlation between the manager2019s choice of communication mode (informal/formal) and leadership style i.e. Relation-Oriented Behaviour Leadership style/Task-Oriented Behaviour Leadership style. A gender perspective was used in the research. The method was quantitative with a questionnaire to women managers (N=78) in the private and the public sectors.
Image follows structure
Background: The business market today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company?s image. The customer buys not only a product, but also the image that the company or the product is associated with.
Portrayal of animal communication in wildlife documentary
Many people turn to documentaries for knowledge about animals, but do documentaries give us a truthful portrayal of animals and their behavior? This study looks at how the communication behavior of the portrayed animals is depicted in three episodes of The Life of Mammals. These episodes were observed after which the contents were compared to scientific literature on the same topics. The results show that quite little communication is actually shown in the episodes about plant predators and meat eaters and relatively much of it is shown in the episode named Social Climbers, involving primates. The matching literature suggests that based on the narrative and the accompanying footage, the viewer is getting a realistic picture, with the exception of a few questionable cases..
PR-branschen. Branschen som inte kan marknadsföra sig själv? : En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring
Title: PR-industry: The industry that cannot promote themselves? ? A thesis of how PR-agencies use relationship marketing to promote themselves.Authors: Julia Edvardsson & Jennie JonassonAdvisor: Navid GhannadLevel: Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords: Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose: The purpose of this thesis is to bring a better understanding for Public Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method: A qualitative research method, with a deductive approach, has been implemented.
Mycket väsen för ingenting?: En experimentell studie i hur marknadsföring och kändisskap påverkar attityder och intentioner till skönlitterära författare som varumärken.
This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.
Lokalt integrerade grupper - Ett specialpedagogiskt alterrnativ
Title: Locally Integrated Groups ? A special education alternative
Author: Jennie Arvidsson
Type of essay: Exam essay, second level (15 credits)
Supervisor: Barbro Bruce, Examiner: Lisbeth Ohlsson
Program: Special Education Program at Malmö Högskola, Sweden
Date: 2012-01-12
Present study is an attempt to describe how staff perceive their working operations in seven locally integrated groups, for pupils in special educational needs. By submitting a questionnaire to all professions within the groups I have tried to find similarities and differences in their statements from both structured and unstructured questions. The study is an attempt to contribute knowledge about how these groups can be understood and developed, based on a special education perspective, systems theory and sense of coherence (KASAM).
The results shows that there is a consensus among the majority of staff opinions of the systems? opportunities as well as dilemmas.
En Survey av NFC och NFC-Protokoll med Fokus på Säkerhetsaspekterna
Near Field Communication (NFC) is a short range wireless communication technology that enables data exchange between devices. NFC is used in many different areas, from subway tickets to authentication systems. This paper presents possible security threats to Near Field Communication and documented attacks that have been used to target various NFC protocols. Weaknesses in different NFC protocols will be presented and suggestions on how to counter certain weaknesses will be discussed. This survey will be valuable for companies interested in protecting their data when using or planning to use NFC systems..