The purpose of the case study is to research whether the brand Hollister can establish themselves to their target audience working with communication. To achieve the goal with the study, the following theories has been applied: brand building, visual communication, two-way symmetrical communication and communication channels. The study was conducted by a quantitative online questionnaire survey. The online survey was aimed at teenagers aged 15-18 years old living in Täby or Umeå where one question was "What difference can be discerned between Täby, where there is a shop, and Umeå where there is no shop". The material was collected during a period of eight days between december 11th to december 19th 2013.

Background                      European football has during the past decades seen a fast development towards a more professionalized and commercialized climate. This had led to the fact that a lot of clubs are run like any other company, and the focus on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well.Purpose                              The purpose of this study is to (in step 1) analyze how two smaller Swedish football clubs build their brand and work with their marketing communication. In step 2, the purpose is to create a model of how these clubs may work to develop their brand and marketing communication.Method                              With a qualitative approach, the authors of this paper have analyzed text and documents as well as performed two in-depth interviews.Findings                             Both clubs lack a well-developed strategy regarding their work with their brand and marketing communication. However, there are in both cases factors that, if developed correctly, could help build a stronger brand and better the marketing communication.

To be able to compete on the market environmental Management System has become an important part of operations work. However, many companies still haven?t implemented an environmental management systems due to lack of time and the high costs. One of the companies with this problem is Falu Bildemontering. Their goal is to accredited according to the ISO 14 001 certificate.

We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with thepurpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies? communication and marketing on the Internet.

This study raises the question how the implementation of the balanced scorecard in the municipality of Gotland has been influenced by the way of communication. A case study is made in the administration of Social-and care management on Gotland. We have been focusing on two different ways of communication. The first one is Shannon and Weavers model where communication is explained as a transmission of a message through a channel to a receiver. The other one is sensemaking where it is focal to give the information meaning.

This graduation paper treats e-mobbing via the different communication medias of the mobile phone. The purpose of the research has been to describe student?s experience of e-mobbing via the mobile phone?s different integrated functions as phone calls, sms, mms and e-mail.In this poll investigation asked 100 students of 15-20 years of age.The interviews made have shown that girls are more exposed to e-mobbing, e.g. indirect mobbing. In my research it is possible to see that girls are more exposed than boys to threats of violence via sms, the spreading of rumours and the danger of being called different things.It is also possible to see in the result of the interviews that the mobber wants to experience power, something which is not unusual in all types of mobbing.

AbstractTitle: Network communication for equal opportunities (Nätverkskommunikation för jämställdhet)Number of pages: 47 (54 with enclosures)Author: Hillevi GoodTutor: Ylva EkströmCourse: Media and Communication Studies DPeriod: Spring Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the possibilities to bring about change by the means of communication in two networks, focusing on the implementation of the Swedish Equal Opportunities Act.Material and method: The study draws on data collected in an electronic survey among representatives of two networks consisting of representatives from trade unions and employer?s associations. The material is analyzed using descriptive tools, cross tables and correlation matrices in which general characteristics as well as individual understandings of the network communication are presented and discussed.Main results: The general results indicate that the network communication serves important purposes, such as providing support and motivation for the members and changing attitudes towards equal opportunities. The analysis suggests that the network members have good communicative possibilities to serve as agents of change within their organisations. Moreover, there is an observed relation between, on the one hand, organizational context and, on the other hand, the network members? own communicational behaviour and their experienced possibility to influence their organizations.Keywords: network communication, diffusion of innovations, behaviour change, Equal Opportunities Act.

The purpose of my study is to examine whether the need for competence development in the communicative leadership exists among the six school leaders at the current adult education unit in Malmö. By observing the communication between the parties I hoped to get the following questions answered: What are the preconditions for the school leaders, in their daily communication with the staff, for getting the staff to feel noticed and confirmed? In what ways do the school leaders communicate with their staff to motivate them to development? I also wanted to highlight the school leaders' awareness of their own communication skills. The theories and models I have used are Haberma?s theory of the communicative action, Spitzberg and Cupach?s relational competence model and Engquist?s theory of level of abstractions.

AbstractTitle: From old rightwing-ghost to the new labour party ? The new conservatives political communication during the Swedish election 2006Authors: Pontus CarestenAim: The aim of the essay is to study how the conservative party communicated during the election campaign in 2006. I wish to find out how political parties work in todays society and how the communication has changed over time. To get relevant results I will also see how the theories and empirics interact. The purpose is further to illustrate the new conservatives? campaign work from a senders point of view.Method/Material: I have chosen a qualitative method which consists of three interviews with relevant key persons.

The aim of this study was to search for a link between the subject pictorial studies in means of expression and the ability to communicate in written and spoken language. To do so findings in relevant literature and a few complementing theories was addressed to cast light on interviews made with teachers dedicated to the subject pictorial studies in a subject-integrated curriculum.Interviews were conducted with nine teachers and all but one were teachers in the subject pictorial studies, spread across all of the nine grades in compulsory school. Informants were located in areas of socioeconomically high as well as low status, in central and densely populated areas as well as areas less densely populated. The diverse theoretical background consisted of semiotics, constructivist theory, social constructivist theory and genre theory. Theories and literature partly both contradicted and supported each other, depending on situation and circumstance.No evident conclusion could be made that discriminated one affecting cause from another on speech or writing skills.

The aim of this master's degree dissertation is to compile examples of different ways of planning, implementing and following up the organisation of two integrated libraries, which serve both the general public and the school. In order to respond to this, we formulated the all-embracing question: How best can the integration of libraries for schools and the general public be planned, implemented and followed up? This formulation gave rise to four further questions. In order to answer these questions, the problem formulated and our basic aim, we have studied the relevant literature on school libraries, libraries for the general public, and integrated libraries. These sources comprise official reports on this theme, dissertations, and more topical articles.

Every year about 30000 people have a stroke. It is caused by either a bleeding or a blood clot, and depending on where the damage is, the patient can get different types of difficulties following after the stroke. About 40 % of all stroke patients sufferfrom some kind of speech and/or communication difficulty, like aphasia or dysarthria. As hospital staff it´s important to know how to communicate with these people, to get a deeper understanding regards their needs.Aim:The aim of this study is to out of a patient's perspectivedescribeexperiences ofcommunication difficulties that can follow after a stroke.Method:A content analysis with a qualitative approach was used to analyse five autobiographies.Results:The result showed in what way stroke patients experienced their communication difficulties, and how they felt about the hospital staffs treatment related to their communication difficulties. During the analysis two major themes emerged: suffering and wellbeing.

Title: The battle of the budget ? Communication in a modern policy (Slaget om budgeten ?Kommunikation inom den moderna politiken)Numbers of pages: 39Author: Niclas KarlssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2009University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: The purpose of the paper is to see how Minister of Finance Anders Borg andthe Social Democratic economic spokesman Thomas Östros communicate their messages tothe public.Material/Method: The material is the minutes of the budget debate in the SwedishParliament. The method is rhetorical analysis and content analysis.Main result: Trust making is very important for both of them, especially when the financecrisis reached Sweden. The most common rhetorical quality is ethos.Keywords: Strategic political communication, rhetorical analysis, political trust..

Competition in the market of interior design during the last several years has drastically increased. The consumers of today are very conscious about what the market can offer and therefore they have high demands on the products. It is not only the function of the product that matters but also the design that makes a difference. Companies are becoming more aware of this and as a result they have to find a way to set themselves apart in order to attract customers. This realization has led designers and economists to cooperate in a different way than before.

Through this project -?Projekt Pedadoggen?- I have tested dog training as a pedagogical resource at Daily activities. The study was made together with a group of persons with intellectual and neuropsychiatric disabilities, whose daily activities consist of running a day-care centre for dogs. Each participator of the project trained a dog towards a specific goal. This goal was individually formulated by each participator from his or her specific interest.