AbstractInom forskningen kring personliga hemsidor på Internet har fokus främst riktats mot identitetskonstruktion, hur jaget presenteras och de psykologiska och sociologiska orsakerna som ligger bakom. Min studie tar ett steg ifrån detta och integrerar studiet av den personliga hemsidan med studiet av den politiska hemsidan. Jag undersöker relationen mellan det personliga och det politiska på svenska privata feministiska hemsidor. Jag har intervjuat fyra skapare och analyserat sju hemsidor. Sammantaget utgör min studie en empirisk neddykning i de svenska privata feministiska hemsidor som finns tillgängliga på Internet anno höst 2003 och vår 2004.

Celebrities used in advertising has recently been something that consumers have come in contact with on a daily basis. Corporations use celebrities and their attributes as positive reinforcement and association towards the company or their marketed product.Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only receivers of advertising, they are also media producers for the medias agenda. This makes everyone significant in the distribution of advertising.

Ulla Isaksson (1916 ? 2000) wrote many novels, often with a woman or several women as protagonists. In Dit du icke vill (?Where Thou Willst Not?) from 1956 she depicts a crisis of faith in a woman, which would not have been successful had she chosen a contemporary setting. She uses an adequate historical framework, the prosecution of witches in Sweden in the 17th century, well documented in reliable sources.

I dagens samhälle sprids budskap om hälsa och en hälsosam livsstil genom en mängd olika informationskanaler, där kanske den största är media. Då mediavärlden kan ses som en stark trendsättare och då de flesta människor på ett eller annat sätt kommer i kontakt med media och dess budskap, var syftet med denna studie att undersöka hur individen upplever att medias budskap om hälsa påverkar livsstilen gällande kostvanor och fysisk aktivitet. Vilka mediabudskap rörande kost och fysisk aktivitet nås individen av? Hur stämmer dessa överens med officiella rekommendationer och hur upplever individen att livsstilsval påverkas av dessa budskap? Studiedesignen var empirisk, kvalitativ av deskriptiv karaktär. Sammanlagt har nitton semistrukturerade intervjuer genomförts, med tre män och sexton kvinnor.

I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag.

This paper aims to examine how and to what extent, a transition of Sweden according to the principles of Omställning Sverige (Transition towns Sweden), have the potential to contribute to a society with increased happiness.The paper is based on a qualitative textual analysis of the key texts in the Swedish Transition towns movement, Omställning Sverige. In the first part of the study the most important transition principles of Omställning Sverige were identified. Four key principles emerged: An altered view of economics, a spiritual change, a stronger local community and increased awareness. These transition principles were then analyzed through the lens of the scientific fields position on happiness, followed by a summarizing conclusion.The altered view of economics which Omställning Sverige advocates, where sustainability and quality of life are priorities over economic growth, is even necessary to secure our basic physiological needs. Such an economy has also improved conditions for economic stability, high employment and higher efficiency in the sense of happiness promoted in relationship to how many natural resources are used.

We were accepted to the field study Dignity and therefore chose to write our thesis in connection with it. Our subject is the oasis of Siwa in Egypt. The society has long been isolated, and therefore, the city has been able to preserve their handicraft methods and values. We chose to study the Ecological and Handicraft Development Center, which is a newly opened center for craft production. We wanted to see how the centre could use storytelling as a marketing strategy.

This paper aims to examine how and to what extent, a transition of Sweden according to the principles of Omställning Sverige (Transition towns Sweden), have the potential to contribute to a society with increased happiness.The paper is based on a qualitative textual analysis of the key texts in the Swedish Transition towns movement, Omställning Sverige. In the first part of the study the most important transition principles of Omställning Sverige were identified. Four key principles emerged: An altered view of economics, a spiritual change, a stronger local community and increased awareness. These transition principles were then analyzed through the lens of the scientific fields position on happiness, followed by a summarizing conclusion.The altered view of economics which Omställning Sverige advocates, where sustainability and quality of life are priorities over economic growth, is even necessary to secure our basic physiological needs. Such an economy has also improved conditions for economic stability, high employment and higher efficiency in the sense of happiness promoted in relationship to how many natural resources are used.

Ulla Isaksson (1916 ? 2000) wrote many novels, often with a woman or several women as protagonists. In Dit du icke vill (?Where Thou Willst Not?) from 1956 she depicts a crisis of faith in a woman, which would not have been successful had she chosen a contemporary setting. She uses an adequate historical framework, the prosecution of witches in Sweden in the 17th century, well documented in reliable sources.

During and after World War II Sweden was spying in the occupied Baltic countries which had been occupied, from 1943 by Nazi Germany and from 1944 by the Soviet Union. It began in 1943, with the Germans still occupying the Baltic countries, when Sweden and its intelligence service ?C-byrån? recruited volunteers among the Baltic refugees in Sweden and sent them back to the countries they had fled from. Many of the Baltic refugees to Sweden were men aged 25-45 so the Swedish intelligence service had a good recruiting source. This started the first period of intelligence operations in the three Baltic countries.

Nätverks-RTK (Real-Time Kinematic) är en metod för positionsbestämning med Global Navigation Satellite System (GNSS) i realtid. Metoden kräver att en driftledningscentral kan kommunicera med de GNSS-mottagare som använder referensstationsnätet, för att bland annat skicka ut korrigerade GNSS-data. I Sverige erbjuder SWEPOS, ett nät av fasta referensstationer, en tjänst för nätverks-RTK-mätning, som förväntas ge en mätosäkerhet på mindre än 15 mm i plan och 25 mm i höjd (över ellipsoiden) (med täckningsfaktorn k = 1 i bägge fallen). Den teknik som idag används av SWEPOS för att utföra positionsbestämning av GNSS-mottagare är Virtuell Referensstation (VRS). VRS kräver tvåvägskommunikation eftersom mottagaren skickar in sin absoluta position till nätverks-RTK-programvaran hos driftledningscentralen, var beräkningarna av korrektionsdata sker, innan de skickas tillbaka till mottagaren.

Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning communication. Different markets have different conditions and today's global market is complex.

Carl Gustav von Brinkman was born in Nacka, Sweden 1764 but in his eleventh year he was sent away by his father to the Herrnhuter school in Niesky to become a missionary. Brinkman developed other plans. The experience of the school as a place that censured his thoughts and hindered his development, took an early start and grew stronger. He tried to convince his teachers in the congregation that they should allow him to attend the university in Halle, but they wanted his father to decide. His father then threatened to exclude him from the family if he went to Halle.

AbstractThis essay begins with a presentation of the complex set of problems which relate to the interaction between freedom of speech and the ban against discrimination based on a person's race, the colour of their skin or ethnic origin, confession of faith or sexual preference (BrB 16:8, incitement to racial hatred). Can conflicts arise between freedom of speech and the ban against discrimination? To shed light on this question, we have chosen to look at the issue from a new perspective. This perspective is based on the new challenges faced by Swedish society as a result of the changed composition of our population, our membership in the EU and our acknowledgment of certain international conventions concerning human rights.Fifty years ago our population almost solely comprised of ?native Swedes?.

Den här studien behandlar fenomenet sociala medier med inriktning på att öka trafik till detaljhandelns webbaserade sidor för att skapa relationer, bygga varumärke och öka försäljning.Idag står företag inför en ny utmaning när det gäller marknadsföring. På några få år har internethandeln exploderat och med det företagens sätt att marknadsföra sig virtuellt. Sedan början av 2000-talet har en ny kanal för att sända ut marknadsföringsmässiga budskap till kunderna uppstått, de sociala medierna. Ett exempel på en av dessa är Facebook vars användarantal bara stiger år för år och i dagsläget har fler än 6 av 10 svenskar en personprofil på Facebook.Varje kanal för kommunikation har sina egenskaper och med det givna referensramar för företagen att arbeta med och skapa verktyg för. Då sociala medier fortfarande är ett ganska nytt fenomen anser vi att problematiken ligger i att många företag inte har hittat det ultimata användningssättet för kanalen.