Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

Environmental issues and sustainable development is a high priority in today?s society and has received substantial attention lately. In the inaugural speech it is expressed that the goal for the IT?politics is a sustainable information society for everyone, which can be achieved by using IT to support sustainable growth. The Ministry of Enterprise, Energy and Communications has developed a document which outlines three specific proposals on what the government should focus on during a three?year period (2008?2010) that with the use of IT will contribute to a sustainable society.

This essay aims to investigate how students raised in Jehovah's Witnesses have experienced their career counseling during their middle and high school education. My main objectives are, based on the testimonies of former Jehovah's Witnesses, to investigate how career counselors can find a strategy to approach these students in a non-threatening way. I also try to take into account the contextual elements which are of great importance when counseling students raised as Jehovah's Witnesses. A qualitative study has been carried out with five informants with a background in the movement. The material has then been analyzed using a qualitative, narrative method.

Sammanfattning Titel: Riskanalys i Utvecklingsprojekt Författare: Marina Mattsson, Johanna Olofsson, Louise Larsson Handledare: Eva Lövstål Institution: Managementhögskolan, Blekinge Tekniska Högskola Kurs: Kandidatarbete i företagsekonomi, 10 poäng Syfte: Med utgångspunkt från problemdiskussionen är vårt syfte att ta fram dimensioner som är lämpliga för att beskriva hur utvecklingsprojekt gör riskanalyser och vad dessa innehåller. Metod: Vi har i vår uppsats använt oss av en kvalitativ metod. Vi har genom muntliga intervjuer försökt reda ut hur man i produktutvecklingsprojekt gör riskanalyser. Vi har läst forskningsartiklar och litteratur för att sedan gå ut och göra vår empiriska undersökning. Detta för att göra jämförelser mellan författarna och projekten. Slutsatser: I de produktutvecklingsprojekt som vi har haft tillfälle att studera gör alla riskanalys.

Genom ett eget utformat dokument av författarna baserat av PDCA-metoden, visar studiens utfall att implementering av innovationsteknik är fullt möjligt i ett byggföretag som Garant Bygg & Bad. PDCA-dokumentet främjar dessutom innovationsförmågan i förbättringsprocesser i det valda företaget. Till en början bör byggföretag fokusera på små förbättringar i innovationsarbetet, vilket är möjligt med PDCA-dokumentet. För att uppnå optimalt resultat av förbättringsverktyget PDCA anser författarna att vissa specifika punkter är avgörande. Dessa sammanfattas nedan:Ledarskap.

The aim of this study is to analyse the sexual power relations in contemporary urban novels of Swedish female writers.I have identified a discourse in these novels as a heteronormative matrix which power is ruled by norms and assumptions about normality in both the heterosexual and lesbian stories. For this purpose I have related to Ivar B. Neumanns theory that individuals always find a way to confront the discourse by three different strategies. These strategies are used in my study as tools to organise these novels, because it is possible to see that the protagonists find at least one of these strategy?s to her protest.The first strategy I studied was the docile.

Nystartade mjukvaruföretag som står i begrepp att lansera en B2B-mjukvara på internet har speciella förutsättningar då företagets främsta tillgång ? mjukvarukonceptet ? lätt kan återskapas av andra aktörer och därmed begränsa möjligheterna till värdeskapande. Konkurrensövertaget är lättförgängligt, vilket kräver ett grundligt strategiskt förarbete. Syftet med examensarbetet är att utreda hur Blue Ocean Strategy (BOS) då kan användas för att hitta ny lönsam målgrupp och alternativ strategisk ansats. Bakgrundsmaterial samlades in från strategimöten hos intressenten och dess affärskontakter.

Från litteraturen påverkar införandet av Web Services hos 25 storföretag och 3 myndigheter i Sverige. Undersökningen utfördes genom en enkät där motivations- och problemfaktorerna indelades i tre kategorier: innovation, organisation och miljö/omgivning och dessa graderades sedan på en femgradig skala. Den viktigaste kategorin enligt respondenterna var organisation. Dessutom lämnades möjlighet till att lämna egna faktorer och kommentarer. Inom kategorin innovation graderade respondenterna som högsta motivationsfaktorn att Web Services fungerar bra ihop med kommande standarder och som näst viktigast faktorn fördelar med plattformsoberoende.

The thesis aims to analyze strategic, cultural and structural aspects of Grameen Bank and its micro-credit project, in order to identify key success factors. A case study was performed with an inductive and qualitative approach, using semi-structured interviews. The data was collected by field observations and interviews on site in Dhaka, Bangladesh and surrounding areas.The main conclusion is that the critical success factor of Grameen Bank is the relationship focus, guiding and aligning its strategy, culture and structure. Also, local offices have been observed to utilize practices not permitted by the bank?s management, ultimately increasing the organizational efficiency..

The purpose of this essay is to examine progression in user education atprimary and secondary school levels, specifically the role played byschool libraries, librarians and strategy documents in securingeducational progression. Progression is examined in the user educationprovided by the five schools, part of the same municipal schoolmanagement area which share the same strategy plan. The area, NorraFäladen, was awarded School Library of the Year in 2011 for its work,making it particularly interesting for this essay's purpose. The studycombines interviews with the area's three school librarians, who dividetheir time between the five schools, with an analysis of the strategydocuments that regulate user education within Norra Fäladen. Theanalytical framework is based on: AASL's model of progression in usereducation (Standards for the 21st-century learner); Ekström's model forsuccessful and active strategy documents; Kuhlthau's theory of thelibrarian's role in the information search process; and Limberg'staxonomy of the role of the school library.The study shows how a number of concurrent factors and prerequisitesinfluence how goals for progression in user education are met.

Uppsatsen jämför (a) Restaurang- och livsmedelsprogrammet med inriktningen bageri och konditori (RL-BAG) och (b) Livsmedelsprogrammet mot bageri (LP-BAG) i relation till varandra och fortsatta akademiska studier. Det är motsvarande program från Gy11 respektive Gy2000. Frågeställningen fokuserar på skillnaden mellan RL-BAG och LP-BAG gällande behörigheten och tillgång till akademiska utbildningar vid två lärosäten. Syftet med uppsatsen är att ta reda på hur skillnaden ser ut för de aktuella gymnasieprogrammen. Att det finns en skillnad är redan konstaterad i bl.a. utformningen av den nya gymnasieskolan. En aspekt att se på uppsatsen är att den har en utvärderande funktion av den senaste gymnasieförordningens yrkesprogram (Gy11). Metoderna som används i undersökningen är i huvudsak kvantitativa (i skildringen/resultatet).

This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special regards to disruptive technology, and the film festival's unique resources are linked to industry structure. It is shown that relationships between actors and across sectors are crucial features of the film industry, and hence a network perspective is added to the theoretical framework. Barriers to entry are shown to be relatively low in all sectors except the cinema market, and it is proposed that film festival's could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the emergence of strategic openings in destabilized networks..

Overdue cleanings have for a long time been an important topic of discussion within the forestry sector. When stands that have not been pre-commercially thinned are reaching the level of commercial thinning, many problems occur in terms of decision-making and economical outcomes. These types of stands are commonly known as conflict-stands. The work was carried out partly as an interview survey towards representatives from the forest sector and the energy sector, partly as a case study of conflict-stands situated in Böksholm, north of Växjö and in Tönnersjö east of Halmstad. The criteria for the studied stands were that they had to be dominated by Norway spruce and be in a severe status of ?conflict?. The aim of the interview was to get an overview of the situation today, and also analyse trends in terms of conflict stands.