This paper aims to describe and discuss psychotherapy in rhetorical terms; in particular how psychotherapists can use their ethos, or person, as a means for convincing the patient, and subsequently discuss how these insights in turn can be useful for other rhetors.Classical rhetoric is commonly associated with one speaker exercising influence on an audience of many, but modern rhetoric is broader, and includes all situations where someone is attempting, by speech or in writing, to affect anyone, including the rhetor himself. With this broader definition, psychotherapy may also be considered a form of rhetoric. Psychotherapy does, however, highlight the aspect of power distribution, in that it is clear that it is up to the patient to determine whether the rhetoric will achieve its purpose or not, that is, if he will be influenced by it. In psychotherapy, it is also important to differentiate between persuading and convincing: for a permanent change to occur in the patient?s thoughts and actions, the deeper, "internal" form of conviction is necessary for change to take place.When attempting to convince an audience, it is important for the speaker to establish a credible ethos, that is, present a trustworthy persona.

Under det nya seklets början har den svenska snusmarknaden karaktäriserats av en ökande konkurrens efter att under en lång period i princip ha varit en monopolmarknad för det tidigare statliga bolaget Swedish Match. Uppsatsen har syftat till att undersöka de inträdesbarriärer som uppstickarna mött i sina försök att penetrera en marknad som karaktäriseras av ovanligt hög varumärkeslojalitet, marknadsföringsförbud och i vissa fall distributionssvårigheter och därefter analysera hur dessa kan övervinnas med hjälp av marknadsföringsverktyg. Arbetet har en kvalitativ och hermeneutisk prägel och tar sin utgångspunkt i Michael Porters ?Barriers to entry?-modell, Kotlers ?Push- och Pull strategier? samt ?Marketing Mix?-modellen och fokuserar i första hand på bolagen Skruf Snus AB och Fiedler & Lundgren där nyckelpersoner intervjuats. Undersökningen visade att företagen använt sig av olika strategier för att penetrera inträdesbarriärerna med hjälp av marknadsföringsverktyg.

The aim of this Master?s thesis is to examine how gender is described in some of the most popular children?s picture books in year 2007 and 2008. The theory used is based on Berger?s and Luckmann?s theory about Social construction, Bjerrum Nielsen?s and Rudberg?s theory about Gender socialization, Gens? theory How girls becomes women and boys becomes men and Hirdman?s theory about Gender contracts. The method used is an analysis of ideal types.

The project has been done in cooperation with Schenker Åkeri AB in Sweden, Halmstad. Theproject is based on an inspection made by Arbetsmiljöverket, where they found minorshortcomings with distribution of goods for the employees. The project is an investigation ofthe drivers? working environment.Schenker Logistics is one of the world's leading providers of integrated logistics services.Schenker Åkeri AB is a subsidiary to Schenker Logistics and transports 2.4 million tons ofgoods yearly.The project started with a background study to evaluate drivers working environment. Wehave studied goods receptions, the working environment, strain injury and injury mechanisms.Methods used was observations, tests, questionnaire surveys and ergonomic andbiomechanical calculations.One result of the study is a working model, which gives recommendations for the maximumweight a driver should push and pull.

Hur fungerar Internet som politiskt verktyg i praktiken? På vilka sätt förändras förutsättningarna för politisk kamp med ökade möjligheter till oberoende medieproduktion och global distribution? Med ett tvärvetenskapligt förhållningssätt grundat i ett medie- och kommunikationsvetenskapligt perspektiv intervjuas representanter från den svenska miljörörelsen samt organisationer som arbetar för mänskliga rättigheter i Tibet. Resultatet av undersökningen visar att sociala rörelser arbetar i digitala nätverk där autonomi, decentralisation och flexibilitet är nyckelord ? precis samma organisationslogik som globaliserade företag arbetar under. Detta möjliggör en oberoende sfär för information och kommunikation som i sin tur leder till ett symbiotiskt förhållande med etablerade mediekanaler. Vi går därmed ifrån att vara ?konsumenter? till att bli ?användare? ? en radikalt förändrad maktrelation mellan producent och mottagare.

There are currently 2160 buildings in Sweden that are protected by law with the designation as a cultural heritage building, which is the strongest protection that can be obtained for a building of cultural historic significance. The purpose of this thesis is to research how strong and sustainable the protection of such a designation is and how you can motivate a revocation. Furthermore, this thesis aims to give an overall insight into all cases where there has been a revocation.To achieve the protection of a designation as a cultural heritage building, the object has to be of outstanding interest on account of its cultural historic value. In the first part, this thesis gives a short historic background of the cultural heritage law and its terms, like outstanding interest and cultural historic value. The County Administrative Board's documents about revocation are the main source for this research.There have been 24 cases of revocation and the frequency of such cases has increased in the past ten years.

Research in international trade situations has mainly focused on understanding the exporter?s actions and has showed ways on how these can be optimized. Although the importer in most cases, until this day, has been left outside this focus, it has been showed that the importer often is the active participant in an international dyad. It is the importer who is actively seeking suppliers for its production or distribution. Based on previous research in the area, the following study identifies the factors that are vital to the importer for satisfactory relations.

This essay aims to examine how theories within childhood sociology have evolved. The main questions are: Who are the central scientists within the field, what are their objects of study and who are the intended recipients of their work? How can the origin of the theories be described? Which elements are central in the theories and have they changed over time? How can the theories be evaluated based on criteria of valid theories?The study was based on a qualitative literature review. Six scientists' publications were examined, ranging from the time of the theories establishment to present time. In the analysis hermeneutics and theories of scientific development were used to seek explanations.The main results show that the central elements in the theories describe childhood as a social phenomenon and a structural category.

This study is a qualitative content analysis which sets out to examine the representation of stereotypic masculine traits amongst the main characters in two films from The Swedish Institute of Film's (Svenska Filminstitutets) selection for ?School Cinema? (Skolbio). The study is operationalised through the use of a scheme, constructed by Lorraine Evans and Kimberly Davies for their study No sissy boys here, which maps stereotypical masculine and feminine traits and originates from Sandra Lipsitz Bems ?Sex Role Inventory?. The masculine traits in the scheme are: aggressive, competitive, argumentative, decisive, assertive, risk-taking, self-reliant and adventurous, and the feminine are: affectionate, emotionally expressive, impetuous, nurturing, panicky, passive, tender, and understanding.

This qualitative study was conducted to investigate how subordination and superiority emerges in the interaction between heterosexual couples between 20 to 30 years old, without children. Eight semi-structured interviews with four couples have been conducted to provide insight into how subordination and superiority is made in the interaction between the cohabiting couples. All interviews were transcribed and then manually categorized along specific main themes and sub themes. The empirical data were then assayed by a hermeneutic interpretation.   Three previous studies have formed the basis for this study, Det kallas kärlek by Carin Holmberg, the anthology, Jämställdhetens pris and Familjer i tiden by Christine Roman and Helen Peterson. The theoretical framework consists symbolic interactionism, and especially the concept of asymmetrical role-taking and also doing gender.

This study examined if individuals act in a less discriminating way and in a more fair way when they receive instructions about justice and not being discriminating while recruiting. 96 randomly assigned students at the University of Lund participated in this study. The participants were informed that they would act as a recruiter. They would then choose and place three of the best personal record in order of preference. There were three different kinds of company policies/instructions.

The effect of inoculation on containerized pine and spruce seedlings in a nursery with two ectomycorrhizal fungi was investigated in regard to the development of mycorrhiza and plant growth. The fungi were Elaphomyces muricatus and Elaphomyces granulates and the inoculated seedlings were compared to an uninoculated control. These seedlings were all fertilized with arginine. Five mycorrhiza species were found after DNA sequencing of the mycorrhizal root tips with different found morphotypes on seedlings from all treatments. Thelephora terrestris was the type which had the greatest distribution on pine seedlings and Tylospora asterophora was found at big extent on spruce seedlings. The inoculated species was not found, if it was due to the species hadn?t colonized the roots or if the DNA sequencing failed we can only speculate about.

SammanfattningSyfte: Syfte är att beskriva strategiska aspekter en småföretagare möjligen kananvända vid en introduktion.Frågeställning: Hur kan en småföretagare introducera en produkt?Metod: Teori inom forskningsämnet har granskats och ett område har identifierats där ett teoretiskt bidrag kan göras. Teorin har sedan analyserats mot det empiriska materialet som samlats in från egenföretagare och olika former av inkubatorer genom semistrukturerade intervjuer, detta for att fastslå vilka aspekter som kan anses mer betydelsefulla för egenföretagare vid introduktioner.Slutsats: Tidpunkten nar det kommer till samhallsekonomiska faktorer som hög ochlågkonjunktur för introduceringen är inte lika avgörande som teorinframhäver. Teorin hävdar att en introducering i en lågkonjunktur bör senareläggas, något som inte stämmer då en småföretagare kan dra fördelar av att introducera i en lågkonjuntur som han inte kan i en högkonjunktur. För många småföretag är en lokal introduktion att föredra för att kunna växa organsikt och riskfritt.

In Sweden today so-called "prescribed nature conservation burning" is performed due to the change in silvicultural law, certification and an increased knowledge regarding the field of fire in the forest landscape. The aim is to re-create structures and qualities made by the fire regimes of the past, though on a much smaller geographical scale. The structures and qualities to be re-created are for example broad leaf stands, trees with large diameter, heterogeneous stands regarding variables such as age and diameter. If we increase our knowledge of the constitution of forests characterized by fire, then we will be able to set goals for what achievements to reach both on landscape scale and stand scale. The aim of this paper is to try to describe how a stand from the past was composed regarding mainly the spatial arrangement and compare it with the stand of today in the same place. This to be done by using relict material, that is stumps and dead standing trees.

Stump harvest could be found in the late 1970?s and the early 1980?s. And now when the prices on energy are high it has become an interesting topic again. This work has been conducted within Holmen Skog?s stump harvest testing in Norrköping.