Annual reports are by many considered to be companies primary way to inform their world where the CEO's words are read most carefully by shareholders. The purpose of this paper is to examine the design of the CEO's words in annual reports in light of the financial crisis in 2008. The study seeking explanations for change, similarities and differences in the various texts based on three themes which are results, future and confidence. In this qualitative study five CEO's words are explored by means of a discourse analysis, all from large Swedish industrial companies listed on the Stockholm Stock Exchange. Some of the results shown is that the CEO tends to talk about the company's results in a self-serving manner and CEO speaks more aboutm the results before than after the crisis.

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

During the Swedish banking crisis in the early 1990?s, the government paid out 65 billion Swedish kronor to save Swedish banks from bankruptcy. In the process, two banks left the private sector to be taken over by the state. This thesis builds on a study from 1998 in seeking to quantify the financial end result for the Swedish government from the subsidies. Taking a cash flow approach and accounting for the time difference, it starts with the money paid out during the years of crisis and subtracts the money that has since been returned to the government by successful management of the relinquished assets.

Our society has become increasingly digitized, and all around us information flows constantly. Knowledge about valuing different sources of information, and not least the information itself, are becoming increasingly important. Media and information have come to play a big role in our society, and knowledge of media and information literacy becomes important to learn in school. High school students are at the beginning of their adult lives as educated citizens.In this study, we measured high school students experience of media and information literacy, during their three years in high school. Students answered a questionnaire, with questions based upon theoretical concepts in media and information literacy.

The following paper is about degrading treatment in preschools and the essay discuss degrading treatment according to the Swedish school law, in preschools and the chosen focus for this study is three to four year old children. The aim is to see whether or not preschool children proceed with degrading treatment towards other children and if preschool teachers believe that children this young have the ability to do so. The questions for this study are: Can children proceed with degrading treatment towards each other? Which conflicts evolve through children?s interactions? Can children in pre-schools have a degrading behavior? To answer these questions participant observation at two preschools and interviews with four preschool teachers were chosen as method. The perspective of this paper is based on the view on children as actors, which is used to acknowledge and enhance the possibilities of letting the children?s own voices be heard.

Syftet med studien var att undersöka inställningar till framtida tandvårdsbesök hos 19-åringar samt se om det fanns några skillnader mellan tankar om fortsatta tandvårdsbesök, kunskaper om karies, DMFT/DSa, etnicitet och kön. Studien ägde rum på nio Folktandvårdskliniker i Malmö stad där ett frågeformulär lämnades till en grupp 19-åringar. Komplettering av vissa kliniska variabler ur ordinarie journalanteckningar gjordes också. Totalt deltog 81 personer i studien. Resultaten visade att många av ungdomarna tycker det är viktigt att uppsöka tandvården regelbundet.

Att leva med en kronisk sjukdom som hjärtsvikt innebär en ständig oro och ibland ångest. Information och undervisning om den förändrade livssituationen som sjukdomen medfört kan bidra till ökade möjligheter att uppleva hälsa i samband med denna kroniska sjukdom. Syftet med litteraturstudien var att belysa människors upplevelse av information och undervisning i samband med hjärtsvikt. Resultaten baserades på 19 artiklar som sökts via databaserna Cinahl, SweMed+, Medline, Psyc Info men även manuell sökning i tidsskrifter vilka analyserades med en kvalitativ innehållsanalys. Fyra kategorier framkom i resultatet: att känna brist på och inte förstå information, att få individuellt anpassad information, att information ökar livskvalitén och att behov av information och undervisning är större efter utskrivning.

Citizenship information is defined as the information the citizen needs to be able to take part in and influence the society. Since it is a democratic issue that information concerning the citizens role in society really reaches the citizens, it is of importance to study how the citizens proceed when they have a need for this information. The aim of this Masters thesis is to investigate how our eight informers proceed when they experience this need in a non-work situation. We performed qualitative interviews. The most important part of our interviews was the introduction of some fictitious problems to the informants.

Bakgrund: Idag finns det mer än 220 miljoner människor i hela världen med Diabetes, av dessa är det 90 procent som har Diabetes mellitus typ 2. Denna sjukdom orsaka stora kostnader för samhället på grund av komplikationer, som leder till lidande för den drabbade, sjukskrivning samt behov av sjukvård och omsorg. För att individen ska kunna förhindra dessa och kunna tillämpa egenvård är kunskap om sjukdomen och dess behandling en avgörande faktor. Syftet: syftet med denna studie var att belysa individens kunskap om Diabetes mellitus typ 2. Metod: en litteraturstudie av kvalitativa artiklar.

Background: Pesticides in conventional food may be related to morbidity and mortality. Furthermore pesticides have a negative impact on the whole ecosystem. Organic food can presume better health as they contain less chemicals and toxins and contribute to sustainable development efforts.Objective: The aim was to examine what attitudes consumers have regarding to purchase organic fruit, vegetables and root vegetables.Methods: The association between consumers? views on conventional food and organic food was investigated using questionnaire given to a population sample of men and women aged by 23-65 (N=60) in grocery stores and in a fitness center. The study was based on a cross-sectional study in a municipality in central Sweden.Results: Consumers were interested to buy organic food.

The aim of this Bachelor?s thesis is to obtain understanding and knowledge about how literary scholars collaborate regarding information. Seven scholars have been studied in the aim to find out social and cultural elements which create particular prerequisites for their practice, with focus on information sharing. The method used has consisted of semi-structured interviews. The informants have been studied from a socio cultural and domain analysis starting point, which means that they are studied in the light of being members in their practice.

Bakgrund: Enligt Statens Folkhälsoinstitut, i barnmorskors guide för samtal om alkohol, redogörs för hur barnmorskor skall informera alkoholens skadliga effekter samt vilka eventuella skador alkoholen kan ge fostret. Tidigare forskning visar att det inte är ovanligt att kvinnor dricker alkohol fram tills att de blir medvetna om sin graviditet, därefter avstår det stora flertalet helt från alkohol under fortsatt graviditet. Vetskapen för den gravida kvinnan om att hon intagit alkohol innan hon var medveten om sin graviditet kan orsaka oro att barnet blivit skadat. Syfte: Syfte med studien var att beskriva barnmorskors professionella handläggning kring alkoholinformation under graviditet. Metod: Studien bygger på fem semistrukturerade intervjuer med barnmorskor som arbetar inom mödravården.

The horse was domesticated about 6000 years ago. Since then humans have used the horse for different purposes, such as work force and in sports. Horses are social, group living animals that spend around 16-17 hours a day on grazing. Horses are often kept stabled in single boxes with a limited feeding time. The forage usually contains grain-based concentrates and roughage.

Information overload is by no means a new concept, but has come to prominence the last decade. A generally accepted definition of the phenomenon does not exist. The main question in this master thesis is how to define information overload in order to create a connotative concept for information science. This thesis reviews the nature and causes of information overload, and considers possible solutions, both individual and technical, and their relevance to the information professional. The review of the results shows that researchers seldom or never give a legible definition of what the concept information holds.

Customer information is to be seen as an essential part in service development. The company should be aware of how their customers experience their services. The company can get access to customer information through complaints from their customers. All information obtained from the customers is not possible to use when developing new and existing services. The information has to be analysed before it is possible to use it for service development.This paper describes if Scandinavian Airlines (SAS) uses their customers as a source of knowledge when developing new and existing services and in that case how.