This essay explores to what extent the Swedish language version of Google Images meets the usability requirements of average everyday users. Previously published studies on user behaviour and users? interface and search option preferences define the usability requirements, which are matched against Google Images? actual interface and search options. The retrieval method of Google Images is also briefly discussed, and users? opinions about Google Images too, as they come across in the previously published user studies.The findings are that Google Images lack some of the things that users ask for, but it still seems to be the most used image search engine among average internet users and more appreciated than other search engines.

The purpose of this study is to investigate childrens possibilities to retrieve information by searching in searching engines designed for children. Two such search engines are examined: Yahooligans and Kids Click, both of which index pages in English only. I have compared Yahooligans with its equivalence for adults; Yahoo, by evaluating the retrieval effectiveness. Some functions in Kids Click and in Yahooligan are investigated. Seven class room studies are described in the prior research chapter.

This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text.

Stratego is a boardgame not very different from chess, that contains hidden information. Because of this, existing programs play at beginner level. The purpose of this thesis is to adjust a minimax algorithm so that it passes the demands of Stratego, and then build a Stratego agent around it. Tests with existing minimax algorithms leads to the development p-e-minimax. This algorithm uses two different values in its nodes to simulate the different information available to the agent and its opponent.

A webpage can be perfectly usable but if users are unable to find the webpage it will remain unused. Nine out of ten Swedes use a search engine and the most popular one is Google, amongst other search engines. In this report I seek to answer which ranking factors that should be included in an SEO-audit of an existing webpage and also how to optimize a webpage for search engines. Applying the method heuristic evaluation normally used to discover usability issues in an existing interface, on TT News Agency?s campaign site I found issues having a negative impact on the visibility in Search Engines Page Results.

This report deals with RFID systems and how to detect nearby tags with the Mifare standard using only a microcontroller and an antenna circuit.The aim was to investigate whether there was any possibility to continuously search for a nearby tag for a system operated with batteries without compromising   the lifespan of the battery. At this time the system would take too long time to wake up and look for a tag to give a satisfactory battery lifespan, which should be done a couple of times every second.The report has two issues, namely:Is it possible to direct the microprocessor to detect and identify a nearby tag after the Mifare standard?What hardware is required for this to be possible?As the research method to provide answers to the above questions an action research was used. This approach has meant that the group worked on information retrieval, examined existing solutions, tested their own solutions and documented the results.The group examined an existing solution that can search for nearby tags with minimal energy consumption. An antenna circuit was built that was connected to the processor.

The purpose of this Master?s Thesis is to examine the information use and information behavior of the scientists at the company ?Forskningsbolaget?. For this purpose an Information Audit was carried out using both interviews with six managers and a questionnaire, which was sent out to the entire population of 213 scientists. After finding out what information the scientists use and how they obtain it the aim was to answer the question of to what extent the company?s Information Centre can meet these needs.

The purpose of this paper is to investigate the process of transferring information from science to "the field" of environmental protection in Sweden. I have studied four Swedish environmental organizations, Greenpeace Nordic, WWF Sweden, the Swedish Society for Nature Conservation and Friends of the Earth Sweden to see how they search/get information. I have also studied the Swedish Environmental Protection Agency and its role as sender of information, since it is the authority which is responsible for environmental information in Sweden. I have used information and communication theories as a help to analyse my results. While working on this paper I realized that my methods were not the best.

The purpose of this paper was to learn more about the strategies used by senior high school librarians and teachers in educating their students' information skills, such as criticism of the information sources. The paper was based upon qualitative interviews with one senior high school librarian and three senior high school teachers. The respondents were asked to spontaneously tell me about their counseling strategies when the students do research assignments in medicine-oriented subjects. The respondents? narratives were analyzed with Carol Collier Kuhlthau?s theories about the Information search process and its levels of mediation, as well as with literature about counseling strategies in mind.

With the volume and availability of information increasing as fast as technological development in society a phenomenon called information overload has emerged. The purpose of our thesis was to investigate how university students experience this increase in volume and ease in access to information. In our study we concentrated our focus on the student?s use of electronic resources. So as not to prejudice our study group our questions focused on different aspects of searching for information.

Sweden is usually seen as a role model when it comes to integration and diversity, but at the top of the pyramid there is little ethnical diversity to be found. This paper investigates how existing economical and sociological theory explain the lack of swedes with foreign background in leading positions in large Swedish companies. Our findings show that none of the theories applied in this paper can explain the phenomenon in isolation. Thus it is not only taken for granted norms, contacts in one's network or cost minimizing under asymmetric information that lie behind the phenomenon, but an interaction of these aspects. Conflicting demands lead the recruiters to separate talk from decision, the search frame is narrow and no or small efforts are made to increase the diversity.

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

"Outstanding" or "They ought to know more about computers" : A study on computer support at university libraries.The main purpose of this study is to investigate the support computer users are given at university libraries. Further, the aim is to find out if the users thought they received the support that they needed. The study is carried out at two different university libraries. The data is obtained through interviews with the librarians, observations of the daily work at the information counters and questionnaires handled out to the users.The study indicates that variables such as knowledge, time and equipment play a central role in making the computer support successive. To a great extent the computer support is synonymous with Information search, but it also deals with word processing and technical support connected with computer errors.

The web is a constantly growing medium that presumably plays an increasing role in public library reference services. In order to provide high quality reference service the librarians need to be able to master this medium. Therefore it is interesting to get an understanding of how librarians actually use the web. The aim of this Master s thesis is to investigate what web search tools are used by public librarians in reference service. Furthermore, the aim is to get an understanding of how the librarians think about those tools and what background factors influence their selection of tools.

The aim of this thesis is to examine how high school students use their school library for their information-seeking. The theoretical framework is based on Louise Limbergs three categories of students views on information-seeking and Andrew Large and Jamshid Beheshtis three categories of students choice of information systems. Qualitative interviews were used and seven high school students were interviewed. The empirical material was compared and divided into 9 categories. The results show that the students see the school library as a place where they can search for information, but its also considered to be a good place to hang out between lessons to study or to meet friends.