The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

Folkhälsovetenskapligt program.

With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens? demands on organizations? communicative efforts have increased. Today?s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector.

Syfte: Syftet med studien var att undersöka bröstcancerpatienters tillfredsställelse med vården under utredning av sin sjukdom samt att utforska vilka förbättringsbehov av vården patienterna uppgav. Metod: Samtliga patienter som rapporterades till Kvalitetsregistret för bröstcancer i Uppsala- Örebroregionen under 2007-2008 tillfrågades om deltagande i en enkätstudie. Undersökningsgruppen bestod av 165 kvinnor som i enkäten kommenterat den utredande vården. Enkätsvaren analyserades med kvalitativ innehållsanalys enligt Graneheim och Lundmans metod. Resultat: Bröstcancerpatienternas kommentarer gällde kategorierna organisation, kompetens, bemötande, information och generellt.

Att designa en generell och utbyggbar mjukvara är inte enkelt, då det krävs en bred kompetens inom många olika områden. Vi belyser i detta arbete en del av problematiken kring design. Utgångspunkten är ett praktikfall vars målmiljö rör processer och integrationer. Huvudfokus ligger på designmönster, men även en bredare genomgång av ämnen så som utvecklingsmetodik, Service Oriented Architecture (SOA), Web Services (WS) och utvecklingsmiljöer presenteras. Arbetet bedrivs i enlighet med riktlinjer från Rational Unified Process (RUP) och slutprodukten är en checklista på tre punkter.

This is a qualitative study based on interviews with teachers, social workers and school counselors ? with aim to analyze how norm critical social work is in schools. Gender and sexuality norms are in focus which is analyzed in a intersectional and queer theoretical perspective. The study shows that what is defined as a norm in the society varies both socially, historically and culturally. School is a reflection of its society and therefore also reflects its norms, such as heteronormativity and gender roles.

Na?r sociala na?tverk blir en del av va?r vardag o?ppnas uppenbara mo?jligheter till interaktion och na?tverkande pa? Internet med va?nner, kollegor och bekanta. Samtligt som sociala na?tverk erbjuder anva?ndare intressanta redskap, med ma?nga fo?rdelar, fo?r att kunna interagera utsa?tts samtidigt anva?ndares personliga integritet fo?r risker och hot. Denna uppsats underso?ker vad som oroar anva?ndare mest pa? Internet, va?rdet av en skyddad privat sfa?r utan insyn, varfo?r vi delar med oss av privat information pa? sociala na?tverk, vad kan man ta reda pa? utifra?n den information som finns tillga?nglig samt hur kan vi ba?ra oss a?t fo?r att inte fo?rlora va?r integritet pa? Internet.

In August 2007 we went to New Zealand for a placement at Child Youth and Family Services. There our interest in Family Group Conferences (FGC) took off. FGC is not near as common in Sweden as in New Zealand. Therefore the purpose of this study was to examine how the Social Services in Helsingborg and Höör in Sweden and Belfast in Northern Ireland work with FGC. We had the privilege to go to Belfast in Northern Ireland as part of the project Insight Europe.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

The HBTQ-society is not a homogeneous group; it contains a range of different sub-groups. QX is Sweden?s biggest magazine aimed at members of the HBTQ-society. The purpose of this study is to analyze if the magazine is more directed towards gay men or women ? both by examining how many men versus women appear in QX, but also by looking at the different ways in which the articles are more relevant to either men or women, such as by tone, language or choice of subjects.In this study, we have analyzed twelve issues of QX, from January 2012 to December 2012, in order to get the most current results as possible.

The aim of this Masters thesis is to explore the image of the librarian from three groups: librarians, researchers and directors of staff from industrial companies. The purpose was also to study the image of the future librarian as the Swedish School of Library and Information Science at the University College of Borås introduces it. As my theoretical framework I used communication theories and marketing theories. I searched answers to the following questions: - Is there any resemblance at all between the common stereotypes of the librarian and the images given by the participants of the survey? - How do the librarians view themselves? - What is the image of the librarian among the researchers who use the services of the library? - What is the image of the librarian among the directors of staff from the industrial companies? - What is the image of the librarian given by an educational institution during the basic education? I contacted the participants and asked them to draw a picture of a librarian and write a short text about the picture.

Most of the information online is difficult for people with cognitive disabilities to understand and assimilate. In this project I have had the expectation that this is possible to change. In cooperation with FUB, a Swedish organization working for people with cognitive disabilities, I have studied how to adapt content, pictures and writing to persons with the levels of mild to moderate cognitive disabilities. I have also taken the perspective ?design for all?, which means that you adapt a design for the weakest persons in the society to make it work for everyone.The purpose of my work is to study how to create a web text where content, writing and pictures are incorporated.To examine how to do this I have conducted qualitative interviews in which I have let the informants look at and read four different texts.

The democratic conditions in national states have change radically at the same time as the society has changed. Because of social and economic globalization processes, the states and government has lost power for the benefit of transnational and global institutions. That affects the democracy since the nation state earlier defined the domain of citizenship. At the same time, citizens? confidence towards political parties and politicians has gone down.

Sedan nätets begynnelse har regleringen och styrningen av Internet präglats av en västcentrisk och teknomeritokratisk diskurs som i mångt och mycket har exkluderat en stor del av världen från att aktivt delta i informationssamhällets utformning. I denna ordning har den amerikanska staten haft en priviligierad ställning genom dess indirekta kontroll över de s.k. strategiska resurserna, dvs. IP-adresser och ?roten? i domännamnsystemet, via kontraktet mellan "Department of Commerce" och organisationen "Internet Corporation for Assigned Names and Numbers" (ICANN).

The purpose of this essay is to describe and analyze the debate surrounding the construction of the 2011 years curriculum of the Swedish schools` religious studies. The debate is concerning whether or not Christianity should have a unique position in the curriculum against other religions. The method is to analyze the arguments by an argument analysis. The purpose is also to analyze the argumentation to see how secularization and pluralism have influenced the debate and the different standpoints. The essays material consists of debate articles from the four largest news sites on the internet.The most common argument for Christianity?s unique position is that Christianity has had an important role in the development of the Swedish society, culture and literature and is therefore important knowledge for understanding the Swedish society.