Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

The purpose of this paper was to identify the elements and the alloys that five objects found in Birka consist of and to examine whether there are any significant differences between the presumably imported and domestic objects. The material was analyzed using a scanning electron microscope (SEM) which was equipped with an energy dispersive X-ray spectrometer (EDS) in order to identify the elements that are present and the alloys that the objects are made of. Then the SEM results were compared with the results of previous analyzes that have been performed on finds from Birka in order to investigate how the objects differ in elemental composition and to find out if there are any significant differences between them. The results showed that the objects? content of the elements analyzed varies as the copper alloys the objects are made of.

Digital games are today avaliable on all kinds of different platform. Games and game thinking is also increasingly being applied within non-traditional contexts. This thesis explores the term "gamifiation" which can be defined as "the use of game design elements in non-game contexts". The purpose of the study was to identify and give perspective on the discourse surrounding the use and applicability of the term today. More specifically, it explores the possibilities of the potentially value creating ability in the context of work, and focused on the application of gamified software in the context of project work.

This Bachelor Thesis looks at the cooperation between the Swedish civil society and theEuropean Union (EU), and it aims at evaluating Swedish civil society organizations' influencewithin the EU's development work on policy level. It focuses primarily on eight civil societyorganizations, and it is based on empirical material collected in Stockholm and Gothenburg,Sweden. The material has been analyzed using three theoretical frameworks. The firstdetermines whether the structure of the EU allows bottom-up influence, the second looks atthe communication between the EU and civil society organizations, and the third assesseswhether the civil society has the ability to influence the political agenda within the EU?sdevelopment work.Conclusions of the thesis include determining the complex structure of the EU as a mainobstacle to influencing the EU's development work.

This thesis deals with two types of agrarian remains in relation to settlement remains; clearance cairns, low stone walls and house terraces in the area of Northeastern Uppland and the area north of Lake Mälaren, during the middle Iron Age. The aim whit this thesis is trying to get a better understanding of the relation between agrarian and settlement remains in Uppland. Three places have been chosen where these three elements are present and they are interpreted through Richard Whites concept of middle ground but also Landesque capital. The three elements have shown to be expressed in different ways in all three sites. It is possible to see two areas with different traditions, but also to see two areas that closely interact with each other, this opens up for a new discussion around agrarian remains in both areas.

The purpose of this study has been to increase the awareness of what significance models of explanation have for intervention programmes, aimed at perpetrators of intimate partner violence, within the Swedish social services. The study is not gender neutral, it centres on male batterers in heterosexual relationships. The study is based on qualitative interviews with five people working within the topical field. I analyzed their statements using an ecological model of understanding violence. The main finding was that the people I interviewed had a multiple understanding when it came to comprehending the violence, but that when it came down to the actual intervention they targeted mainly on elements in the individual spectra, such as feelings of frustration.

A new visual identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. Theproposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and otherapplications.The theory section is within the field of graphic profiling and with some focus on profiling in stores.A clear visual identity is important for a company because what the company communicates internally and externallyshould be kept as consistent as possible. This is especially important nowadays when more and more similar products andstores are available. This means that the visual identity becomes part of the competition with other products and stores.The base elements in a visual identity are logotype, colors and typograpy. Using these elements according to rules andtemplates makes a consistent visual profile..

Statistik från år 2002 visade att 24,6 miljoner människor i världen lever med cancersjukdom. Sjuksköterskor möter många av dessa patienter i det dagliga omvårdnadsarbetet. En stor del av vårdarbetet är medicinskt inriktat men betydelsen av upplevd livskvalitet hos patienter med cancersjukdom har visat sig ha stor betydelse för både behandling och sjukdomsförlopp. Livskvalitet omfattar upplevelser och känslor inom individen. Att mäta upplevd livskvalitet kan vara svårt då det är en individuell upplevelse.

Democracy is now a legitimate claim not only in the society but even in the classrooms. According to the 1994 Curriculum for the Non-Compulsory School System, Lpf 94 in Sweden, are all pupils in all types of schools ought to have a high level of possibilities to be able to influence their education. But many studies have led to unsatisfactory results about the actual situation in schools. Swedish students are critical of the limited opportunities they have in influencing their own learning process. This essay is only one among the many studies that have dealt with school democracy during the last 50 years.

This essay examines the relationships between the different elements in Lisa Jonasson?s collage Existentiell Progg #6 and her very detailed technique. The essay has as its aims to understand and analyze both the details and the wholeness of the artwork and to try to put the collage in an art historical context. The thesis finds that Existentiell Progg #6 has a connection to the imagery of Africa and other collage artist such as Hannah Höch and Nancy Spero, which also gives the paper a perspective of feminism in the arts. The paper continues to create an understanding for the collage work by putting it in to Theodor Adorno?s theories about nature, the human being and the animal kingdom.

REINERTSEN AS performs expansion and buckling analyses of pipelines using ANSYS, afinite element modelling and analysis tool. In an expansion analysis the pipeline is modelledwith thin?walled pipe elements called PIPE20 which allows plastic deformation. However, ina recent analysis the results retrieved from the PIPE20 element were incorrect for strainsabout 1 percent. One main issue was that the PIPE20 element overestimated the strains.The purpose with this Master Thesis was to become familiar with the theories and analysismethods used in pipeline design.

Information technology development has in recent decades had a major impact on retailing.Discount supermarket chains began to offer customers the possibility to shop without therequirement to do this over the counter, instead the customer could help themselves buyingthe products they wanted. Retailing today has an even greater focus on the self service in thesupermarkets, recently many retailing chains has introduced self-checkout systems toincrease the profits and reduce staffing requirements. In the 1960?s the start for today's ecommercewas founded, however the development took off 30 years later in the beginning of1990. During the first years of 2000 the consumption on the Internet increased rapidly.

The aim of this bachelor thesis is to study how libraries handle metadata in institutional repositories. The methodology of the study is semi-structured interviews with librarians from all Swedish libraries that currently use the institutional repository system DSpace. Metadata schemes from the different libraries have also been studied. As analytical tools the study uses the user tasks presented in Functional Requirement for Bibliographic Records, as well as a study of metadata quality made by Jung-Ran Park. The study shows a rather big difference between the ways the libraries use institutional repositories.

The design process of an interaction design student is mostly collaborative and computer oriented. Based on this, it?s hard to believe that we have not yet found a tool that will facilitate our needs. With this in mind, which elements do we need to promote collaboration in a virtual design process? This thesis will include design processes, collaboration, creativity and virtual awareness, amongst others.

This thesis falls within the realm of social studies, specifically social studies in literature, and attempts to establish whether the sub-genre of fantasy literature known as sword and sorcery contains elements which resemble the tenets of fascism. Robert E. Howard is considered the progenitor of the sub-genre and his stories have an influence on the nature of sword and sorcery literature today, 70 years after his death. Howards creation of the sub-genre coincides with the spread of fascist ideologies around the world in the 1930s and the study attempts a societal mirroring analysis of Howards texts. With the help of an analytical model based on fascism expert Robert O.