The purpose was to look into the pattern of consumption among middleage women. Our questions were how women experienced the need to consume, how they defined the expression of consumption and if there was a difference between "shopping" and "buying". The research has been done through eight qualitative interviews and searching in litterature, illuminating our questions.All women defined consumption as satisfying basic needs. According to them everything bought on a daily bases is consumption. More difficult to define was the experience of "need".

The use of digital devices are widely spread among us. Children have an iPad in their hands before they learn how to talk and we bet you look at your smartphone more times a day then you would like to admit? Interaction through these devices have become so natural in our daily life that we get confused when a retailer does not offer a website or an app. The habit of searching for information in the most accessible channel and buying in the one that offers the benefit of convenience, and of course, saves you money and time, is a common way of shopping these days. This is referred to as multi-channel shopping.

Dagens dynamiska situation på marknaden sätter spår på den befintliga marknadsfilosofin med fokus på kommunikationen mellan företaget och konsumenten. Den moderna teknologin och Internet har utvecklats och blivit mer tillgängliga, vilket har bidragit till att den moderna konsumenten tillbringar en stor del av sin tid på Internet. De digitala nätverken och kommu-nikationen inom dem förändrar konsumentbeteenden och attityder, främjar konsumenters självständighet samt ger kontroll över köpbesluten. De här trenderna påverkar dagens detalj-handel, där konkurrensen och kampen om kundernas lojalitet ökar. Konventionella marknads-föringsstrategier föråldras snabbt under dagens förlopp och kräver mer kreativitet och enga-gemang av företaget.

Background and problemThe Student union and Länsförsäkringar in Jönköping has an agreement that provides students at Jönköping university with subsidized insurances. The fact that none of the mentioned parties knows what the insurance market at Jönköping university actually looks like makes this an interesting field to study. This thesis will aim to provide the parties with a map of this insurance market and increased knowledge about how students think and behave regarding insurences.PurposeThe overall purpose of this thesis is to increase the knowlegde about students? buying behavior regarding insurences. We will also investigate if there are uninsured students at Jönköping university and quantify that amount.

This study examines retail atmospherics from a reality perspective. The topic "special exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily retail business. Too many retailers leave assortment decisions to thumb rules or trial and error. The highest aim of this study is in addressing that gap between theory and practice. To catch the attention of the customer is important in supermarkets because most grocery purchase decisions are made at the point of purchase.

This study focuses the development on the protection of landscapes with old industries and how it nowadays is appreciated by the inhabitants. The overall aim of this study is to increase the knowledge about how the so called industrial landscape in Norrköping became a cultural heritage that the citizens want to protect. The study also aims to investigate the citizens´ knowledge about the industrial landscape in Norrköping, and what value they think that the place possesses. Data was collected by an information research and six qualitative interviews. The interviews where analysed by qualitative methods techniques.

During an investigation of animal welfare in animal production, the focus has for a long time been focused on the absence of stress, suffering and injuries, and positive emotions have not been prioritized. However, in recent years that has been drastically changed. The public interest have increased for buying animal products from animals that have had a decent life, which have led to that play, exploratory behavior and other positive behaviours has come to play a significant role in welfare assessment. The welfare of cattle is difficult to assess since there is currently no ancestors to study, it is thus difficult to determine which behaviors can be regarded as natural and thus positively related, acordingly the welfare of cattle have been forgotten and research on positive emotions of cattle have not been prioritized. The aim of this study was to observe which behavior growing cattle performe, and if there was any differences of which kind of behavior that was observed, if the cattle is keept on slatted floor or on a deep straw bedding. Furthermore, antoher purpose was to investigate if the observed behaviours indicate a positive, negative or natural welfare, and if it is possible to use the observed behaviours in a welfare assessment.

ABSTRACTOur work deals with antisocial behavior among elementary school students between 7 and 16years in the school environment. The aim of our study was to examine how school personnelare experiencing antisocial behavior among students from a gender perspective. We were alsointerested to find out what the school's staff has of the experience of the differences andsimilarities between girls 'and boys' antisocial behavior. We used gender theory, when weanalyzed our individual responses to interview questions. We made six qualitative interviewswith low-and high school teachers, assistant principals, counselors and special educationteachers training in Kalmar County.

ABSTRACTOur work deals with antisocial behavior among elementary school students between 7 and 16years in the school environment. The aim of our study was to examine how school personnelare experiencing antisocial behavior among students from a gender perspective. We were alsointerested to find out what the school's staff has of the experience of the differences andsimilarities between girls 'and boys' antisocial behavior. We used gender theory, when weanalyzed our individual responses to interview questions. We made six qualitative interviewswith low-and high school teachers, assistant principals, counselors and special educationteachers training in Kalmar County.

The market for fashion and interior consists of a large amount of retail chains, which together creates high competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them. This concerns store chains since it is so important that the stores communicate the retailers strategy and it is very critical because of the impact that the stores have on the communication with customers. It is after all in the stores that the buying decision is made. With this information, it is important to strive for uniformity through the chain and especially the stores.

In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.

Purpose: The purpose of this study is to investigate whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer?s attitudes, is a good method for predicting a purchasing decisionsregarding certified coffee.Method: To study consumer attitudes towards certified coffee, we have implemented a web-basedsurvey at Facebook. A total of 108 responses were recorded. To complement the Facebook study wehave conducted three surveys on persons who are customers at ICA.

The purpose of this paper is to explore web use and web navigation behavior. This paper presents findings from qualitative research based on interviews and diarie studies. The basis of this study is Eli Parisers work about ?the filter bubble?. As personalization systems shape our experience of the web, based on who we are, our bubble of knowledge and information becomes smaller.

Some children develop externalizing and internalizing behavior problems at an early age. Previous research has often treated these children as a homogeneous group, the purpose of this study is to show that this group of children is in fact heterogeneous. Data from theSOFIAstudy was used and preschool pedagogues were informants. The sample contained 2121 boys and girls between 3-5 years. Groups of children with the behavior problems and the risk factors AD/HD symptoms, fearlessness and callous-unemotional traits were created.

ABSTRACTOur work deals with antisocial behavior among elementary school students between 7 and 16years in the school environment. The aim of our study was to examine how school personnelare experiencing antisocial behavior among students from a gender perspective. We were alsointerested to find out what the school's staff has of the experience of the differences andsimilarities between girls 'and boys' antisocial behavior. We used gender theory, when weanalyzed our individual responses to interview questions. We made six qualitative interviewswith low-and high school teachers, assistant principals, counselors and special educationteachers training in Kalmar County.