I den här uppsatsen tillhandahåller vi resultatet av en deduktiv och kvalitativ fallsstudie om företagsinterna processer för framgångsrikt varumärkesarbete med fokus på hur identifiera, prioritera, applicera och omsätta effekterna av omvärldstrender till en framgångsrik och lönsam premiumstrategi; genom att beskriva och analysera detta arbete i två premiumföretag (Haglöfs och BMW). Studien avser att göra ett bidrag till teorin om effektivt varumärkesarbete med fokus på premiumstrategi, nämligen premiumstrategins sammanbindande länkar med hänsyn tagen till dess kontextuella förutsättningar Den teoretiska referensramen utgörs av huvudbegreppen: trender, premiumvarumärken, varumärkesutvidgning samt marknadsposition. För studien valdes två empiriska undersökningsobjekt och relevant information beträffande dessa samlades in via två metoder; dels via en kvalitativ semistrukturerad-intervju samt via dokumentanalys. Detta för att undersöka hur premiumföretag arbetar utefter den struktur och teoretiska modell/bidrag som identifierats i samband med fastställandet av syntesen. Utifrån teorin identifierade vi ett antal förutsättningar samt länkar kopplade till en premiumstrategi.

Sammanfattning Titel: Värderingsproblematik vid finansiella instrument: En studie ur revisorns perspektiv.Författare: David Carlsson & Per-Johan ElertHandledare: Andreas JanssonKurs: Civilekonomuppsats 30 HP, VT 2011Seminariedatum: 31 majNyckelord: Revision, finansiella instrument, utan marknadsvärde, värdering.  Syfte: Vårt syfte är att belysa och skapa en förståelse för de problem som revisorerna själva anser finns vid värderingsprocessen av finansiella instrument. Vår ambition är att få fram nya aspekter på vad revisorerna anser vara svårt utöver det som litteraturen kring svårbedömda tillgångar tar upp. Metod: Vårt syfte är inte att göra några statistiska generaliseringar utan vi vill få fram vad revisorerna själva upplever vara svårt och fånga nyanserna bakom dessa svar. Därför kommer vi att i huvudsak använda oss av en deduktiv ansats med inslag av induktion. Teori: Teorikapitlet är uppdelat i fyra olika teman identifierade utifrån hur revisions- värderingsprocessen går till. Inom dessa teman har vi sedan tagit fram åtta stycken problemantaganden. Empirisk metod: Vi har använt oss av en kvalitativ metod där vi genom ett subjektivt urval genomfört semi-strukturerade intervjuer med nio respondenter. Syftet med intervjun var att se om våra problemantaganden stämde in med respondenternas åsikter samt att få fram nya problem som upplevs av respondenterna. Slutsats: Revisorer ställs inför en hel del problem i revisionsprocessen av finansiella instrument.

The purpose of this essay was to find out how leaders in micro service firms practice HRM and identify which HRM related problems they experience in their leadership. A case study consisting two cases was carried out. The study has shown that leaders in micro service firms use a highly personalised, informal management and involve their employees in the firm?s development. The findings were that leaders of micro service firms do not have any theoretical knowledge of HRM practises because of lack of education.

This study focuses on the internal marketing and how it affects the complaints by companies? communication control. Our purpose with this subject is to increase the understanding of which components affects the relation between internal marketing, communication control and complaints. We have chosen the subject, internal marketing because it caught our interest in an earlier course. On the basis of the literature of costumer complaint there have not been so much research about it and that is why we have chosen this perspective on internal marketing.This study is based on a qualitative approach.

In Sweden the voluntary socialwork is a complement to the public authorities. The voluntary organisations has become more important considered helping people in different situations of need. The aim of this study has been to examine the voluntary organisations meaning for individuals. The aim was reached through interviews by five guests from different organisations. We have also interviewed two employees from the different organisations to find out if there is any differences in their way of work. This study indicates that the organisations means a lot for the individuals. The social network, something to do during the day, a kind treatment but also the milieu are factors that seems important for the individuals. The organisations even creates a feeling of connection and satisfy other kind of needs. .

Socialt arbete i Sverige bedrivs inom offentlig samt privat regi och är underordnad politisk styrning. Inom de offentliga förvaltningarna finansierar politikerna förvaltningarna som bed-rivs utan vinstintresse och arbetar för att implementera politiska idéer och visioner i arbetet. Alla verksamheter under politisk styrning arbetar efter olika samhällsuppdrag där olika mål ska implementeras för att vidareutveckla verksamheterna och anpassas efter de förändringar som sker i samhället.Studiens syfte var att ta reda på hur enhetschefer inom Socialtjänsten motiverar sina medarbe-tare att arbeta med de politiska verksamhetsmålen. Studiens empiriska material samlades in genom kvalitativa intervjuer med fyra enhetschefer inom Socialtjänsten i Halmstad. Därefter tolkades empirin genom en hermeneutisk ansats för att få en förståelse för materialet.

In Stockholm there are currently five women, out of a total of 102 employees, working in public sports arenas. In sports arenas men are numerically superior amongst the workers as well as the visitors. These arenas are in many ways male dominated, masculinized environments. In this essay I investigate the reasons behind the uneven distribution, in terms of gender, among sports arena workers. I do this by interviewing seven female sports arena workers (the five current and two former), and by observing their workplaces.

This study investigates how nutrients from source-separated human urine from Gothenburg properties can be used as fertiliser in agriculture or for parks or sports fields. The initiator is the Department of Sustainable Water and Waste Management at the City of Gothenburg. Today urine-diverting systems are installed in two apartment buildings and two public-use buildings. Urine recycling is expected to lead to less exploitation of natural resources and less eutrophicating discharges into water recipients. In the study the urine?s market potential is investigated, for which practical handling issues, business aspects and acceptance of customers, employees and visitors have proved to be important.

Motivation, in an organizational context, is about whether the employees feel that their work is worthwhile, satisfactory and that there are opportunities for further development within the organization. However, motivation can be affected by a number of factors that originate from the employees? characteristics, the characteristics of the situation and the individuals perception of that situation. A factor that could lead to a low level of motivation is if the employee feels that his work is monotonous.Thus the purpose was to study the factors that lead to motivation and job satisfaction in a working environment that generally is considered monotonous and dull by investigating the target group cashiers at two Swedish grocery stores called Ica Kvantum and Coop Forum.In this study a quantitative method was used by the design of a questionnaire. The questionnaire was used to get a general idea of the factors that the respondents consider motivating in their work.The results and the analysis of the questionnaire show that you really cannot make any general conclusions since there are many different factors that lead to motivation depending on who you are as an individual and in what phase of life one finds oneself.

Aim: The purpose of this study is to explore how the media through a certain discourse constructs a view of the labor market and the power relations between companies, unions and employees. The goal is to explore this through studying the media coverage of SAS? financial situation between September-December 2012 and our research question is the following: What view of the labor market and its power relations was constructed and reproduced by Swedish newspapers through their portrayal of SAS during September-December 2012?Method: This study analyses the findings with the help of questions based on theories of social constructivism, discourse, agenda-setting and power. A content and discourse analysis was compiled of 360 articles from five Swedish newspapers that addressed SAS and their situation from September-December 2012. The results of these analyses were further processed using power analysis and John Gaventa?s power cube.Results: In this study we conclude that the medial discourse constructs identities of the different actors and affect power relations between them, in favor of the company.

Dampness in the indoor environment have been a major issue of discussion the last decades since more and more people complain about their indoor environment. In the present situation there are difficulties to find what causes people?s discomfort in a damp environment even though there is a strong connection between dampness and human health.The aim of the thesis was to contribute to the work done today to achieve a better indoor environment in damp buildings. The purpose of the work was to evaluate whether the measures issued for dampness in the indoor environment contributes to the improvement of health and environment for those who are living or working in that space. Through a literature review, interview and survey the following three questions were answered to achieve the aim and purpose:How are people affected by the indoor environment in damp buildings?Which are the measures issued to prevent dampness in the indoor environment?Do these interventions contribute to a better indoor environment?How people are affected by the indoor environment in damp buildings and how these problems are prevented were the foundation for the continued work with the survey.

The purpose of this thesis was to describe how service producing IT- companies handles their internal marketing. We wanted to understand how management deal with internal marketing activities and how different companies create a working environment to encourage employees to motivation and well-being. To be able to find out we did a case study on a service producing IT-company. Two personal interviews were done with two of the managers. Our empirical research showed that the company used internal marketing on a daily basis.

The right to freedom of conscience is protected by international conventions and declarations of human rights that have been ratified by Sweden. Nationally, the issue of health professionals? right to freedom of conscience in the abortion care is not resolved by public inquiry. This has led to that Sweden has been notified to the European Committee of Social Rights on the grounds that the country is considered to be violating the Council of  Europe Resolution 1763 and that the proper question to be determined by regulations of the interests that are balanced, based on their legal value in relation to each other. Freedoms, rights and obligations conflict with each other.

E-learning är en undervisningsmetodik som idag är vanlig att använda i olika utbildningssammanhang. Många företag använder sig av e-learning t ex i samband med införandet av nya processer och systemstöd för sin personal. E-learning används också i olika former och grad inom skolsektorn. Denna uppsats handlar om en undersökning jag gjort med huvudsyfte att undersöka om utbildningsdeltagare anser att e-learning är ett bra sätt att lära sig på och om de till och med anser att e-learning helt kan ersätta traditionell lärarledd undervisning. Syftet är också att prova hypotesen att det är de deltagare som ser negativt på sin tidigare skolgång som är mest positiva till e-learning.

För att företagen skall kunna bevara sin konkurrenskraft har en hög motivation hos deanställda fått en allt större betydelse. Jag har i denna studie studerat motivation och vad somkommer att påverka motivationsgraden hos de anställda mest. Detta med utgångspunkt fråntre olika aspekter, vilka är; ledarskap, lärande organisation och utvecklingssamtalet. Somteoretisk bas har jag använt mig av fyra olika klassiska motivationsteorier. Alla dessa teorierhar som utgångspunkt förklarat vad som gör individer motiverade, däremot saknade jag enbeskrivning hur en ledare skall agera för att skapa motivation hos sin personal.