The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.

In 1995, the World Trade Organization WTO was established. Today WTO has nearly 150 member countries, accounting for over 97 percent of the world trade. WTO has a number of agreements and one of them is the General Agreement on Trade in Services GATS. GATS control the service sector, and the public library is a small part of this sector. The purpose of this study is to examine the Swedish debate about GATSs possibility to affect the public library.

The aim of this study was to describe, analyze and compare the Left Party?s, the Social Democratic Party?s, the Liberal People?s Party?s and the Moderate Party?s ideas on immigration policy from 1960-2010. In this study the immigration policy program or party program was analyzed through idea analysis to find out what immigration policy interventions they have come with, and if they want to assimilate or integrate immigrants. Materials used for the study are the immigration policy programs and party programs. Even scientific journals and articles have been used, in both national and international level.

The area of Lycksabäcken northwest of Lycksele is a national interest of natural conservationbecause of its geological values with many unique landforms. Many of these landforms indicatethat the deglaciation process in the area was very complex. However, the deglaciation process inthe area has not previously been fully understood. The aim is to add to the knowledge of theevents that took place during the last deglaciation. To do this, the glaciofluvial landforms in thearea were mapped by studying aerial photographs with a Wild Aviopreter and a five-day fieldinventory of key areas for the interpretation.

Questions about discipline have always been current within the Swedish school system, from the sixteenth century until today. The purpose of this study is to compare the discipline in two old-time elementary schools, located on Gotland, with each other.This study will compare an old-time elementary school from the countryside with an old-time elementary school from a town to show the differences in discipline between the coun-tryside and a town. This study will also focus on how questions about discipline changes from 1847 to 1937/1941. In order to do so I have studied the regulations from the two schools and compared them with each other. When I discuss discipline I will use Michel Foucault?s theory concerning the development of power and discipline in modern society.My study shows that it did not differ much in questions of discipline between the two ex-amined old-time elementary schools.

This master thesis deals with events, dynamics and problems of mediated information seeking within the context of a new information service called "Book a librarian". The study, based on a survey and interviews both in academic and public libraries and participant observations in academic libraries, has its theoretical base in the cognitive theory of information retrieval interaction. The cognitive view is used to throw light upon the need of an ongoing dialogue during the session in order to detect the information needs of the user and to conduct a successful retrieval of information. The communicative interaction is seen as threepart interaction between the intermediary, the user and the information system, where the current cognitive states of all three participants are involved. The study shows that the cognitive obstacles for a successful mediation and information retrieval are mostly connected to participants current knowledge of the subject and of the retrieval techniques.

This thesis evaluates the user board of the elememtary school in Veberöd, Sweden. In this process an evaluation model is developed. The model itself gets evaluated in a meta-evaluation to improve the model for future use.The starting point of the evaluation is the deliberative democracy theory. Although Sweden is a representative democracy an official desire exists to have a democracy with deliberative qualities. The evaluation model is constructed to fit this context and is therefore, not only, set out from classical goal-based evaluation but also from deliberative democratic evaluation.

The purpose of this essay is to investigate how the Dakota conflict in 1862 affected the Swedish immigrants in Minnesota and how the collective memory was shaped in that particular group of people. To examine the contents of the collective memory this essay uses the theories of Halbwachs on collective memory as well as Orm Øverlands theories on creating an identity and ethnic memory in USA since the concepts of collective memory and the process of creating an identity is connected on a basic level. The essay compares the collective memory created by the Swedish-Americans with the collective memories of the Dakota Indians and finds indications that both ethnic groups have a highly traumatized memory of the conflict. However the difference between the two groups is that the Indians have both positive and negative memories of the conflict while the Swedish-Americans only have negative memories. Furthermore the essay finds that the fear of Indians that was present in the Swedish-American ethnic groups can be traced back to events of the Dakota Conflict.

According to law all Swedish authorities must express themselves using correct, plain and comprehensible language whenever they communicate with the citizens in order to make it easy to understand what needs to be known to participate in the Swedish democratic society. I would like to explore if there are more tools than the language that could be used to make their communication easier to comprehend, in this case images and stories. In this essay I will investigate the relationship between the written words and the visual components ? images and illustrations ? in brochures from Swedish authorities. I will also try to identify possible narratives in the brochures, and examine the functions of these narratives.

The purpose of this thesis is to examine and analyze why, in the case of Afghanistan, the government chose to establish a highly centralized political system, when from a democratic standpoint a less centralized system would be preferable.The time period that is examined span from 2001 when the so-called Bonn-Accord was signed, to the parliamentary elections held in 2005, a period often referred to as the Bonn-process.The theoretical framework examines both the complex relations between federalism and democracy, as well as the relation between federalism and the role of existent ethnic minorities. The theoretical framework is then used in order to explain why it would be problematic to create a federal system in Afghanistan under the present circumstances.The conclusions that can be drawn are the following: In case of the republic Afghanistan the creation and implementation of a highly centralized political system was the only possible way for the government to be able to cope and practically deal with the problems of existent ethnic antagonism and regional warlords in order to create a stable political situation in the country..

Media has an influence on millions of people around the world, this influence can be positive as well as negative as a consequence of how phenomena and a certain event are interpreted. Mass media tend to magnify and dramatize events in form of attractive headlines in order to get as many readers as possible. One of the countries that the media spotlight focused on in recent years is Greece. However these attractive headlines, have not contributed anything positive for the country and one can say that it has done more damage than good. In the media the Greeks have been stereotyped, radicalized and labeled as "lazy" due to the representation of media.

In this thesis I will examine Willy Brandt's new Ostpolitik with the help of Robert Putnam's analytical framework of two-level games perspective and the theory of social constructivism. Firstly, I will briefly set out the development of Germany's history before it was divided into the Federal Republic of Germany and German Democratic Republic in 1949. After that I present West Germany's foreign policy from 1949 to 1969 in order to show how Willy Brandt continued and broke with different foreign policy doctrines. Finally, I want to illustrate his new Ostpolitik and the international and domestic factors, which contributed to its realisation. The main question of this essay is: How significant were the changes of the West German society for the realisation of the new Ostpolitik from 1969 to 1973? One of the most important findings in this essay is that on the one hand that many West Germans had accepted that their country was divided and on the other hand that many groups in the society such as the significant newspaper Die Zeit and intellectuals supported the new Ostpolitik.

This thesis rests on the theory and methodology of discourse theory. By viewing social reality as constituted by discourses, meanings that are taken for granted can be challenged.The events of September 11th 2001 resulted in the American war on terror. This thesis explores the impact of 9/11 and the war on terror on the Russian image of the conflict in Chechnya.Discourse theory is applied to shed light on how the conflict over Chechnya is discursively constructed by the Russian state and media. The discourse is organized in three thematic sections: Identity, Enemy Images and Islam. Russia establishes itself as a member of the Western civilisation.

In this essay the author has chosen to analyze the similarities and differences between some of the northern Europe?s late Mesolithic and Neolithic cultures. The research is of a processual standpoint and the information is mainly gathered from secondary sources as well as ethnological studies. The material collected has been analyzed in both a processual and a post-processual manner to most accurately study the foundations of the three primary theories describing the Pitted Ware Culture?s origin.

AbstractOil rich states all over the world share a common feature. They are less likely than other states, depending on other resources, to be ruled democratically. In this essay Saudi Arabia has been studied with the purpose of trying to find which mechanisms that lie behind why oil rich states do not have institutions or institutional change that promotes democracy.Saudi Arabia has the world's largest known reservoir of oil. The oil brings huge revenue each year to the Saudi Arabian government. Why have Saudi Arabia not developed democratically when their economic growth suggests that to be a natural step? Under the framework of historical institutionalism and path dependency theory, I have used process tracing trying to track the mechanisms behind Saudi Arabia's authoritarian rule down.