The purpose of this study is to develop a general understanding of the areas of alliances and service quality as well as their relation to each other, through a consumer perception. Further, to discover more detailed and close up knowledge of customer perceived service quality within airline alliances. This is done by identifying particularly significant dimensions in the service process that have an influence on the perceived service quality.The thesis is based on qualitative study using a critical incident technique to explore the issue of service quality. In the research of the material the iterative approach has been used. The primary information sources are the interviews with customers-members of airline alliance.

Eskilskällan är ett samarbete mellan Arkiv, Bibliotek och Museer i Eskilstuna och namnet på deras gemensamma mötesplats. Eskilskällan informerar om sin verksam­het i bland annat fyra skyltfönster på Drottninggatan i Eskilstuna. Dagens texter är långa, relativt opersonliga och innehåller mycket information. Texterna är inte heller anpassade för sin kontext.Syftet med mitt examensarbete var att hitta kärnan i Eskilskällans verksamhet och använda den i utformningen av texter som är övertygande och lockande, och som får läsaren att besöka Eskilskällans forskarrum. Målet var att texterna med sin retorik och stil, kombinerat med den grafiska utformningen, skulle tränga igenom olika typer av brus så att de uppmärksammas och fyller sitt syfte.

Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.

The followig paper is about students views of idividual development plans and how the individual student thinks that she or he can influence their own education..

As the 2010 Swedish election was closing in, there was a discussion about how the media represented the different party leaders in a differential and unfair manner. This study aims to identify if there were any differences in how four of these party leaders, Lars Ohly, Maud Olofsson, Fredrik Reinfeldt and Mona Sahlin were treated in four individual questioning sessions on Swedish television. Utilizing conversation analysis the study focuses on identifying differences in the usage of interruptions between the four different sessions. The study also analyzes the aggressiveness of the journalists? questioning and how they designed their questions in the four different sessions.

Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män.

Globalization is described as processes of economic, social and political character and a tendency in the field has been to study these aspects of the phenomenon separately. Another common feature of previous studies is to relate to the field at a high abstraction level and talk about the effects and changes in general terms. Such studies of quantitative and statistical nature in which people are constituted as homogeneous groups hides the fact that the relationship between social attributes and context creates unique positions where the effects of globalization are diverse (Sprague, 2005, pp. 16 - 18). The purpose of this bachelor thesis is therefore to break with this entrance to the field and instead focus on a micro level perspective.By conducting a qualitative interview study guided by the globalization theory of the Globalife research team, which shows how structures at the macro level can be understood to affect the micro level, the aim is to reveal potential knowledge gaps within the field.

I have done a theoretical essay and to find out the answer to my questions I used literature study as my method. You can kind of say that I have used the literature as my empirical material, so my essay is in one way a qualitative study. I choose to have a social psychologist perspective to approach my questions. To answer the questions I have used a couple of researchers who a find relevant to answer my questions. I found Meads symbolic interactionism together with Goffmans theatremeatphor as an important theory to explain the social interaction.

This is a qualitative study of how 4 school teachers and 3 special educational teachers define the term ?pupil in need of special education?. They have each one been interviewed about this term, by the means of a semi-structured interview. Afterwards the collected information has been analyzed and seven major themes have been arranged out of them. From these themes it is possible to see that the term is hard to define, since the participants all believe that it should be decided by each individual case, if the pupil is in need of special education or not, and that the education in itself has to be relevant to the need, which means one cannot decide what special educational needs are, without a student who is in need of them.

The aim of this study was to describe the meaning of individual care according to Newborn Individualized Developmental Care and Assessment programs (NIDCAP) to the early born child. The care around the early born child has shown a big importance. NIDCAP incorporates many care aspects that give structure for an individual tailored care. A fast care planning within three days and night after the birth according to NIDCAP has a positive effect for the cognitive development. The early child has showed that the surroundings environment has an important role for their development.

The study aims to reduce energy consumption in apartment buildings where individual metering and charging of heat is applied. The aim is to develop planning and design for individual metering and charging in apartment buildings.The study is based on literature review, interviews and case study that include analysis of existing documents. Interviews were carried out with the property developer and the involved consultants who planned the apartment building Yasuragi. To investigate the differences the condominium association has noted in heat consumption between flats, the debit values of the heat were used to discern which houses that were furthest from the average consumption. On these flats there were temperature measurements and thermal photo shoots made for discriminating behavior and possible construction techniques which could be the explanation for the heat spread.Boverket shows that the consumption of heat can be reduced by 10-20% after insertion of individual metering and charging in an apartment block.

This essay addresses the issue of stress by income earners in Sweden 18-64 years old and any possible relationship to their social ties and the individualization process. The data were collected through a questionnaire, sent out to about 185 working men and women. The results showed a relationship between fewer social ties in everyday life and perceived stress of the individual. The result also showed a relationship between higher degree of individualization and stress. Both of these correlations is confirmed by previous research on the concept of work-life and theory of the new individualism.One of the most interesting results the study showed was that there was none relationship with gender and perceived stress in the individual.

Title: The component approach - From the harmonization process as a background to the perception of benefits and costs as effects.Authors: Elin Börjesson & Emma KarlssonTutor: Titti EliassonKey concept: Harmonization, Component approach and Benefit/CostBackground: With IFRS for SME's as a basis, the Accounting Board developed K3 which shall apply from financial year 2014. Upon introduction of the K3 companies will be forced to apply the component approach. When K3 with the associated component approach went out for consultation it resulted in a debate where some actors opposed the imposition of a requirement and not an option. It was questioned whether the costs with the component approach would be greater than the benefit of the implementation.Formulation of the problem: How is the introduction and use of the component approach seen by different operators from a benefit-, cost perspective?Aim: The aim of this essay is find out how the introduction and use of the component approach is seen by different operators from a benefit-, cost perspective.

The purpose of this Masters thesis is to examine the growth of the library in Vaggeryd. We have analysed how four factors influenced the library development during the years between 1862 and 1953. The four factors we have studied are development of society, collective actors, librarys economy and individual actors. We have worked with the following question: · How have the four factors: development of society, collective actors, librarys economy and individual actors, influenced the growth? We have focused on the changes that the industrialization brought on the society development, and on the growing of the non-governmental organisations.

The Mobile phone has contributed to massive changes in the way that human beings communicate with each other and is a part of society?s globalization. Opinions differ in the area of user interface where some feel that mobile phones exclude users such as senior citizens or users with an intellectual or a physical disability.Universal Design ??design for all?, is a vision that intends to bring about settings, products and services that suits as many people as possible irrespective of an individual?s needs and prospects. The criteria for ?design for all? are among other things flexibility, user friendliness, comprehensibility and a high tolerance for mistakes.The purpose of this essay was to investigate the mobile phones graphic user-interface from the theory of a universal design.