E-commerce is becoming more common in Sweden and many Swedes buy clothing and sporting goods online. Online fashion retailers offer a visually pleasing range of products, which places greater emphasis on the aesthetic design of the online retailer. This paper examines how the perceived credibility of an online fashion retailer is influenced by the aesthetic design through a first impression. This study was conducted through ten interviews where the informants observed, assessed, and then discussed the online fashion retailers that were used in this study. Results show that recognition of an aesthetic design and a perception of usability and professionalism affects the perceived credibility in a positive way.

To complete an overweight treatment program is associated with better weight loss. Previous studies have in principle focused on drop-out from the entire program, not individual parts of a program. Factors previously shown to influence the patients´ weight loss results are: frequency of individual meetings with a professional, the lack of social support from family or friends, the lack of motivation and in a few studies vacations. In several studies the drop-out patients have stated that their reasons for drop-out were dissatisfaction with the staff and the program design. Drop-out has also been shown to be connected with difficulties in adherence to the diet.

To complete an overweight treatment program is associated with better weight loss. Previous studies have in principle focused on drop-out from the entire program, not individual parts of a program. Factors previously shown to influence the patients´ weight loss results are: frequency of individual meetings with a professional, the lack of social support from family or friends, the lack of motivation and in a few studies vacations. In several studies the drop-out patients have stated that their reasons for drop-out were dissatisfaction with the staff and the program design. Drop-out has also been shown to be connected with difficulties in adherence to the diet.

The purpose of this paper is to contribute to better understanding of the importance of social support for physically active individuals' experiences of training residence following an injury.The physical activity's impact on public health is well known. Increased physical activity also increases the risk of suffering an injury related to physical activity. The importance of social support for those individuals who suffer an injury related to physical activity is where increased knowledge is needed.Four interviews to were conducted using a thematic interview guide with the following themes: The experience of the training break, two sides of social support, several ways of dealing with the experience, the design of the support, Varied support providers relationship changes. The most important property of the individual who gave support was an experience similar to that of the injured individuals underwent. That, combined with the close relationship with the individual who gave support was seen as crucial to the experience of the social support role for the injured individual.The Conclusion was that social support is important for the experience of a break from exercise due to an injury related to physical activity..

The main aim of this thesis is to investigate the implications and dynamics behind consistency between individual resource allocation decisions and corporate strategy concept. The telecom industry, a high-velocity environment going through an extensive deregulation process, is put under the magnifying glass. Japanese telecom giant NTT Group is compared to its German counterpart Deutsche Telekom. Potential antecedent factors in the strategic decision-making process to consistency are studied. It is also examined whether there is a direct interplay between consistency and economic performance.

This master?s thesis investigates the contextualized relation between a reader and a text, in a non classroom-oriented situation. I am studying the questions of (a) in what way a persons education, personal experiences and opinions, and (b) how the text; its design (language) and message, holds a function in ? and forms ? the reader-text relation. At the same time I am testing the theoretical framework of Louise Rosenblatt, for the purpose of finding an adequate method to analyze this relation.

This study is about the perception of politics in social work. The aim of the study was to seehow people working with social work in municipalities describe their perception of how politicsaffect their work. The study was conducted in two municipalities in middle Sweden,which had a transfer of power in the 2006 election. Six people; two social workers, two executivedirectors and two politicians was interviewed about their perceptions about politics, ifthe ideological direction of the municipal matters, and how politics effect social work and theorganization. As analyze method organizational theory with focus on change and power wereused.

The aim of this study is to analyze how problems are represented within SOU 2008:27. Further more, the aim is to analyze how the new subject plan for history can bee seen as a product of this document. The method used, and the theoretical frame of the study, is based on Carol Lee Bacchi?s ?what´s the problem represented to be?? approach, which basic principle is that policies are filled with representations of problems and that these representations need to be examined. These problem representations are then themselves subject for scrutiny, the second step being an analysis of the texts presumptions and assumptions concerning view of man and perception of knowledge. The results show, among other things, that a problem representations can be found in the SOU; the school system is too vague and unclear.

The aim of the study was to a) examine what leader behaviors individual and team athletes prefer and b) examine what leader behaviors men and women prefer. A questionnaire (The Leadership Scale for Sports) was distributed to 168 individuals, from which 130 were included in the study. The data was analyzed in SPSS, in which a three-way and a two-way variance analysis were performed. The results showed that individual athletes preferred the behavior dimensions ?Training and instruction?, ?Positive feedback? and ?Democratic behavior? to a higher degree than did team athletes.

The school can be seen as a place that reflects the wider community. Here is a school welfare officer an important representative of the school social work. The main subject of our study is to clarify how the school welfare officers? talk about documentation in the individual meeting with the pupil. Through individual interviews with five school welfare officers in elementary schools in three municipalities in the southern part ofSweden, we have attempted to explore these main research question.In addition to qualitative interviews we have accomplished a survey study that included 178 school welfare officers throughout the country.The result of our two studies demonstrates the school welfare officers? free work where the choice to document or not is wide.

A flat organisation makes a horizontal career development possible, which means that it is more important to develop an individual?s knowledge base than to gain a higher title. This leads to a personal development, which motivates expats to stay. Since the responsibility of the career development mostly lies on expats themselves, companies should create conditions that make individual, internal job search possible. Like in IKEA:s case, it can be done through a strong and prestige less company culture, that penetrates the whole company.

AbstractSocial welfare workers employed in the same county base their assessments on the same laws, routines and guidelines, yet it seems that they sometimes come to different decisions. It's the discretion that enables the social workers to make individualized decisions adapted to each clients unique situation.The purpose of this paper is to examine social welfare workers reflections on discretion and what influences their discretion in the professional role.Six qualitative interviews were conducted with social welfare workers in three communitys i the middle of Sweden.The main result shows that it is primarily four factors that affect the social welfare workers discretion in the professional role :External factors such as other organizations change of regulations and cooperation with other organizations.Organizational factors such as routines, rules and guidelines .Professional factors such as the opportunity to use experience and professionalknowledge to determine which measure works in different situations.Individual factors like the workers ability for initiative and the clients individualcircumstances. Social welfare workers feel that they have a relatively wide discretion in their profession. They believe they have the ability to make individual evaluations of each client, however they also believe that their discretion often is limited by lack of time.Key words: social welfare workers, clients, discretion, assessments. .

Income support is granted to those who are not by themselves or in any other way able toachieve a decent standard of living. Assessment of entitlement to income support is based onan individual evaluation and equal treatment (Kjellbom, 2009). Administrators of economicaid should therefore not judge clients differently depending on, for example, gender. The aimof this study was to commence from a gender perspective in understanding howadministrators of economic aid think of equality and inequality between the sexes whenheterosexual couples apply for income support. Based on this objective we arrived at twomain formulations of questions; how administrators of economic aid deliberate aroundequality and inequality between sexes in connection to applications for financial support, aswell as which variables in organisations sustain or discourage inequalities between genders inaid management.

The purpose of this study was to find out what some young adults who have grown up in Husby themselves for perception of the area, what do they think they brought with them of their childhood there, and find out what they think others do not live in Husby has view of the area. In our study we also tried to find out what the young adults raised in Husby think about the media's influence on public perception of the area Husby, and what they think about the neighborhood's future. The main results that we believe we have come up with is that the media seems to have a big role in the creation of our beliefs. The respondents indicate that they think the media portrays an unfair picture of the suburb and its inhabitants. We believe it is very important that people meet to avoid the categories "us" and "them" to be formed.

Syftet med detta arbete är att ta reda på i vilken utsträckning och på vilket sätt lärarens undervisningspraxis styr gymnasieelevers syn på historieämnet. I samband med att vedertagna uppfattningar om kunskap och kunskapsöverföring har utmanats inom pedagogisk forskning, har historieämnet alltmer kommit att definieras som ett instrument för självinsikt och förståelse för omvärlden. Den förändrade historiesynen medför nya typer av undervisningspraxis bland enskilda lärare, där till exempel kronologi och kanon får stå tillbaka för bland annat tematisk fördjupning och flerperspektivism.Undersökningen består av intervjuer med två gymnasieklasser och deras gymnasielärare. I intervjuerna fick lärarna och eleverna var för sig definiera momentet utifrån vad det handlade om, vilka målsättningar man haft, hur undervisningen gått till och vad övningarna syftat till.Resultaten visar att lärarnas respektive historiesyn och undervisningspraxis i mycket stor utsträckning präglar elevers perception av historieämnet. Elevernas normer och målsättningar i relation till historieundervisningen följde respektive lärares undervisningspraxis, utan att andra faktorer, som läromedel, i nämnvärd utsträckning spelade in.