This thesis deals with the leisure-time reading of fourteen men with two different occupations, teachers of technology and directors of companies. The main reasons for writing the thesis are that very little is written about mens reading habits and also statistics that tell that mens reading decline regardless of educational level. The purpose has been to compare the reading and relations to literature between the two groups of men and to find out if any differences have to do with factors such as social background or age. The questions we have asked our collected data has been what, how and why the men read. We have tried not to investigate the work-related reading although we are aware of the difficulty in separating this from the leisure-time reading.

The aim of this essay is to create an understanding, of how teachers comprehend knowledge, grades and tests in a school context. It is important to get a grip of the different parts of the teacher?s reality. The test, the grades and knowledge are deeply connected as a part of a whole. The teachers view on knowledge can not be understood without asking about the practical parts of their work and understand how the different parts are dependent on each other.The main material consists of interviews with four teachers that work in a public mandatory school in the south suburbs of Stockholm.

This is a qualitative study of how some journalists on the Swedish national media are using social media in news work. The study, carried out by using interviews, also covers how these journalists' work is influenced by social media. For the journalists in the study social media has become a tool to do research, get news ideas and find interviewees. At the same time social media affects the work of the journalists, as the social media increases the speed of news and flow of information. Even though they involve some challenges, social media facilitates news work and the journalists in this study have a positive attitude towards the phenomenon.Keywords: Social media, news journalism, the national media..

The first aim of this study is to describe how the public employment service (PES) producesoccupational descriptions. The second aim is to analyse the conditions for that production.Method: The empiric material consists of seven qualitative interviews with employed at PES,operational plan for the team working with descriptions on occupations and observation notes.The overall theme in the study is Foucaults perspective on power. The conditions forproduction of occupational descriptions are understood in the light of the governmentality perspectiveand the concept of employability. Bourdieu´s concept habitus, symbolic violence and capital are usedto articulate the officials? values and experiences.Eight officials at PES produce the occupational descriptions.

This composition is an qualitative study about unemployment and working life. The point of the study has been to make a larger understanding how unemployment can perceive by the individual and how this person can see and plan for future working life. This has been study with help from 8 intervirws. The paticipants has been umeployed between  6 months and 5 years, and they have workt arleast 5 year before the unemployment.The study has show that it is many different components who contribute to how the individual perceive the time in unemployment and how the planning for the future looks like. The persons who has been intervirws perceive their psycal health as god,, even but unemployment.  The study has even show that all the persons in the study want to come out from the unemployment.

The purpose of this study was to examine social workers apprehensions about institutional placement of youths and what determines when these proceedings are used. When research not always shows that institutional placements lead to positive changes for youngsters, we wondered how social workers act on their assessment to institutional placement. We wanted to find out if the social workers meet any dilemmas along the way. To find out about that we used qualitative interviews with ten social workers, who worked in social service and came from different places in the southern parts of Sweden. To analyze our material we used the theory of human service organization and street-level bureaucrats work situation.

SummaryIntroductory: Since the mid-90s, the numbers of places in psychiatric inpatient settings have decreased and accommodations for individuals with schizophrenia have become increasingly common. In addition to the basic needs that we humans have, individuals with schizophrenia may be in need of special support. Social support can be seen as a protective factor for maintaining health and the recovery of the individual. Lack of social support has shown to be linked to mental illness. The extent of need and support of individuals with mental disabilities may be such that they live in a special accommodation where such assistance can be provided by staff.

This study focuses on the use of animals in social work from the perspective of social workers. The purpose of this study is to examine social workers? experiences of animal assisted social work and how social workers view the integration of animals in various fields of social work. The research is based on a qualitative method and four semi-structured interviews were conducted with social workers. The theories incorporated in the study are Attachment Theory and Sense of Coherence (SOC).The following results are presented: Social workers are considered to have a more comprehensive understanding of clients compared to their associates who do not hold a degree in Social Work.

In recent years coaching has become an increasingly popular phenomenon outside of the sports world. More and more people have found coaching to be a helpful tool for achieving greater performance and fulfillment in their lives. This thesis is a comparative literature study of three books about coaching where the authors use different theoretical bases to explain and teach coaching. The aim of the thesis is to explain how coaching as a phenomenon is described and compare these descriptions as well as to look at the ideals and norms that are produced and reproduced in the use of coaching. The study compares the three books from six different themes and shows that, in the use of coaching, the ideal of a rational and action oriented individual is constructed and the aim for this individual is some form of success.

This essay shows how the concept of virtue can deepen our understanding considering processes of empowerment. A virtue is understood as a trait of character, manifested in habitual action, that it is good for person a to have. Virtues are interpreted as socially constructed. Empowerment is presented as a process toward self-confidence and self-determination where recourses and freedom propels the development toward power for the individual, the household and the community. Why does the concept of virtue deepen our understanding? It is argued that our theoretical perceptive of empowerment needs to better encompass values, norms and practise.

Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being accomplished by social actors, hence a study of individuals? expectations must have a point of departure in these people?s social reality. Store personnel and supplier sales representatives are to a certain degree affected by the structural power relationships within the organizational network, thus the researchers combine an interpretative and radical structuralist paradigm. Theoretical perspective: The researchers investigate expectations of roles through examining interaction between parties involved.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

Can the need for inclusion result in certain social norms remain unchallenged, and over time become hard to identify? To ?fit in? and be accepted in different social contexts we have to behave according to the dominating rules and conventions. We accept characteristics and make use of attributes specific for the group we want to be a part of. When we accept these attributes we contribute to keep the concept of them alive. Further on these attributes will be picked up by the next person who wants to become a part of that specific context.

The purpose of this essay is to examine how administrative officers at the Swedish social insurance agency experience and deal with the goal conflicts they may experience. Furthermore, the purpose is to gain a greater understanding on how they perceive their role in the implementation process, and their position as the link between the citizens and the state. Two potential conflicts are examined; between quantitative goals and performance measures and those more qualitative and hard to measure; between economic values such as cost efficiency and productivity and democratic values such as the rule of law. The other conflict examined is that between implementing and following the laws set forth, take into account the individual needs and interests of the citizen. The theoretical framework consists of Lundquist?s theory on public officers as the guardians of democracy, which means that they should not only implement laws and rules according to political intentions, but also make sure that the democratic values and principles are followed in the relationship between state and citizen.

The aim of this study is to understand the collaboration at a child investigation and the actions that may be encountered as a result of the investigation, based on the Social Secretaries experiences of collaboration with other agencies such as schools, police, health visitor and child psychiatry. In the study, eight social workers from different municipalities was interviewed at a total of six occasions. One of the occasions was a group interview with three social workers at the same time. Through the interviews, it appears that the collaboration has an important role in social work and the necessity is something that manifests itself in the social secretaries stories but also in the earlier research done in this area. The results show that social workers extensively want to interact but that the purpose of interaction varies depending on the nature of the matter.