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417 Uppsatser om Impulse Buying and Self-scanning. - Sida 4 av 28
En jämförelse mellan TLS och UAV-fotogrammetri : Inmätning av hårdgjorda ytor
At present day there are several different methods for measuring of paved surfaces.The most common methods today are measuring with a total station, the GlobalNavigation Satellite System (GNSS) and terrestrial laser scanning (TLS). Recently thedevelopment of unmanned aerial vehicles, known as drones, has increasedexponentially and today there are several ways of using drones for measuring surfacesby photographing and laser scanning.This thesis contains a comparison between the methods terrestrial laser scanning(TLS), and unmanned aerial vehicle photogrammetry (UAV). The measurements havebeen applied on two different test surfaces, one of asphalt and one of gravel. Thepurpose of the comparison is to investigate whether the airborne photogrammetry isequivalent accurate in its height levels as the terrestrial laser scanning. For thecomparison to be more extensive, these two methods have not only been comparedin precision but also in the areas of ease of use and economy.The precision was analyzed by comparing the height levels in randomly placed controlpoints on the test surfaces.
Resan är målet: En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen
The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.
Svårigheterna med försäljning av kläder på Internet
This thesis has enlightened how consumer behavior is when buying clothes via the Internet and the problems and difficulties that could face the companies. This study was conducted through interviews with people that have bought clothes through the Internet, traditional catalogues and real stores. The conclusions showed that the Internet is as suitable as traditional catalogues for buying clothes. Another dimension were put to the aspect of availability to a virtual mall in the design of the catalogues. Finally, it is in the best of the e-business companies interest to study how e-catalogues should be structured and designed for the consumers..
Fastighetsköp i utlandet : En jämförelse mellan Sverige, Spanien, Thailand och Turkiet
AbstractBuying real estate property is a complex process for the uninitiated. Apotential buyer has to keep track of laws and regulations affecting theproperty. The purchase of a property is for many also the largest deal made inlife and because of that it is especially important to make sure everything getsdone correctly.A real estate property purchase contains a number of different elements, suchas engineering data and inspection of the property and documentation to makesure that the signing of contracts and clauses are done according to the laws ofthat country. These purchase process steps are ordinary people not familiarwith, and therefore they hire the help of a real estate agent.Buying a property abroad complicates things because the countries have theirown laws and rules that make them different from the Swedish rules which theSwedish real estate buyers are accustomed to.Our thesis is about exploring if a Swedish buyer knows the buying process inforeign countries, or whether they rely on the broker they hired. The countrieswe have chosen to examine and compare against Sweden is Spain, Thailandand Turkey.Our questions will be answered by interviewing buyers about how they feelabout their buying process, if they encountered any problems before, duringor after their purchase, and if they are happy with their purchase after theevent.Our study shows that the buying processes in all four countries are generallyequal to each other.
Aroma Theory: Scenting the Attitude
The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing.The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in a scented buying environment compared to a nonscented buying environment, and thereby create new basis for segmentation?The thesis is based on a quantitative study where data has been gathered in a scent manipulated buying environment through structured interviews with consumers. The thesis applies a deductive approach to the main theories in the area of interest.The findings suggest new theory discussing that it is difficult to use consumer attitudes, towards a scented store environment, as a foundation for market segmentation.
Köpbeteendet, innovatören och den nya produkten
En produkt lever inte för alltid. Behovet av ständig förnyelse försvinner aldrig. Många produkter misslyckas på grund av att säljaren inte förstår målmarknadens köpbeteende. Syftet med denna uppsats var att skapa en förståelse för vad som påverkar företags vilja att köpa nya produkter. För att nå detta syfte skickade vi ut 200 enkäter till utvalda företag i Sverige.
Bryr sig företagskunder om leverantörens corporate image? : Betydelsen av leverantörens corporate image vid köp av kunskapsintensiva IT-konsulttjänster.
Background: Critical conditions to become an attractive supplier of knowledge based IT-services in the B2B market are many. Besides the fact of supplying a service of high quality one must as a supplier communicate values which are understandable and desirable for a new buyer. Buying a knowledge based IT-service involves several risks; the consultant might not have sufficient knowledge or have difficulties understanding the corporate culture and collaborating with other staff within the client?s organization. Since services are intangible offers and it can be intricate to put right price level for something which can only be evaluated when the project is finished, puts severe strain on suppliers competing with other companies in the same market when looking for new clients.
Är kunden lojal eller spontan? : En studie om lösviktskonfektyr i Sverige
An impulse or unplanned purchase is a decision taken on the spot without further consideration or reflection. It is the spur of the moment that influences the purchase rather than a deliberated decision. Being loyal to a particular brand means a mutual relationship between customer and company created over time which may result in the customer experiencing a higher value and thus prefer a particular brand before another.Bulk confectionary can be characterized as an impulse product because it is purchased at times without any time of consideration or planning. The question that arises is whether all bulk confectionary purchases are unplanned? Through this study it shall be examined whether any brand loyalty actually exists regarding bulk confectionary; does the customer plan its confectionary purchases in beforehand or do most of them occur through impulses? Furthermore, the study will highlight who the customer is of bulk confectionary in Sweden.The survey was conducted through a combination of a quantitative and qualitative method.
Registreringsmetoder för initial och avancerad dental erosion : Litteraturstudie
Introduktion: Dental erosion definieras som förlust av tandens hårdvävnad genom en kemisk process som inte involverar bakterier. Dagens förändrade livsstil och kosthållning medför att våra tänder oftare utsätts för kemisk påverkan som kan leda till erosion. Det är flera faktorer som samverkar och dental erosion har en multifaktoriell etiologi.Syfte: Syftet är att beskriva olika registreringsmetoder för dental erosion.Frågeställningar: Vilka metoder kan användas för registrering av initial erosion? Vilka metoder kan användas för registrering av avancerad erosionsskada? Vilka metoder är kliniskt beprövade på patient?Metod: LitteraturstudieResultat: Ett flertal registreringsmetoder fanns beskrivna i litteraturen, merparten var inte applicerbara kliniskt. Registeringsmetoderna som framgick i den beskrivande litteraturstudien var: 3D scanning microscope (IFM), Atomic absorption spectroscopy (AAS), Digital photography (DP), Focus-variation 3D microscopy (FVM), Longitudinal microradiography (LMR), Non-contact confocal laser scanning microscopy (CLSM), Optical assessment, Optical profilometry (OP), Quantitative light-induced fluorescence (QLF), Scanning electron microscopy (SEM), Stylus profilometry (SP), Ultrasound, White light interferometry (WLI) och X-ray diffraction (XRD).Konklusion: Vid registrering av initial erosion krävs analys av tandytans mineralinnehåll samt optiska analyser med hjälp av instrument.
Augmented Reality som ett hjälpmedel för produktvisualisering i möbelindustrin: en fallstudie
This paper examines the potential benefits of using augmented reality as a tool for visualizing furniture in a buyer?s own environment before buying it. A simple prototype is developed and tested. The steps for developing the prototype are described in great detail as well as the tools being used. The prototype is tested both on people working in the furniture business as well as people with experience in buying furniture online. In conclusion the results from the user tests are analyzed and the potential benefits are described.
Outsourcing av UAS-data : Informationshantering av data insamlad viaUAS
This reports purpose is to give a general view on how to handle information collectedthrough photogrammetry and laser scanning with the help of UAS. The report ismade in collaboration with WSP Group and will briefly describe howphotogrammetry and laser scanning, also known as Lidar, works and how those areused in the construction business today. Then the focus will be on how gathered datais handled today, how outsourcing of data should be approached and if there are anyconsequences if data is handled in the wrong way. Interviews have been made with allparts in the UAS business. That includes authorities as Transporstyrelsen,Försvarsmakten.
En deal om dagen - En kvantitativ studie om hur konsumenter uppfattar varuma rken som promotas genom dagliga deals
The relatively new phenomenon of daily deals has had an amazing explosion of growth during recent years. The concept relies on offering deeply discounted products and services that a number of customers must buy in order to acquire this discounted service. Companies spend valuable resources on marketing to get customers but the effects of daily deals on the brand do not have empirical evidence. What is the customers' attitude towards companies that communicate through daily deals How is their intention to buy from that company affected This is what is the main purpose of this study. To examine how customers perceive a company, in terms of attitude toward the brand and buying intentions, when the company markets through daily deals compared to more traditional promotion.
Hur fungerar egentligen ko?pbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion pa? Internet.
Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet.Institution: School of Economics, Linnaeus University, Va?xjo?.Course code: 2FE16E.Authors: Sara Hja?rne, Mathilda Perem, Ewelina Wallin.Tutor: Dan Halvarsson.Examiner: A?sa Devine.Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior.Background: Buying decision process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation. Buying decision process has for a long time been an accepted model but scientists argue that the introduction of Internet as a channel for consumption has changed this process. The Internet has also led to a change of power in which customers today have greater influence, which greatly affects the buying decision process in e-commercePurpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce.Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How do consumers perceive different factors that are important to them when they consume through e-commerce?Methodology: Qualitative study, cross-sectional design, semi-structured interviews.Conclusion: This thesis shows that the traditional model of the buying decision process is not consistent with consumers' perception of how they are undergoing the process when applied to an e-commerce context.
Värmebehandling av segjärn med hög kiselhalt
Bakgrunden till detta examensarbete var att Qumex Materialteknik vid ett flertal tillfällen konstaterat att material av typen SS 0725 har uppvisat bristfälliga härdresultat. Materialet, som är relativt nytt på marknaden, är ett gjutjärn av typen segjärn och utmärker sig gentemot andra segjärn på grund av sitt höga innehåll av kisel. Då segjärn enligt den nu gällande EN-standarden klassificeras efter sina mekaniska egenskaper uppstår ett problem gällande SS 0725. Materialet uppfyller de krav som är ställda för EN-GJS-500-7 och hamnar därmed under samma materialbeteckning som ett segjärn med betydligt lägre kiselhalt. Att två material med olika kemisk sammansättning hamnar under samma beteckning kan innebära problem.
Positionering och kartuppbyggnad med avståndsmätande laser
This master thesis includes a description of how a number of sensors are put together in a sensor platform. It also gives a description of how localization and mapping has been performed with data collected from the sensor platform. Localization is a prerequisite for most of the tasks that can be requested from an autonomous mobile robot. In many situations the GPS signal is not available and hence an additional localization system is required. One approach is to apply localization based on landmarks extracted from the robots surrounding.