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417 Uppsatser om Impulse Buying and Self-scanning. - Sida 10 av 28

Utvärdering av Hultdins prototyp för portabel bro (drivningsbro) :

Stronger demand has been put on forestry to show environmental considerations during harvesting. This is especially for crossings of brooks with sensitive elements and great care should be observed when they are to be crossed during harvesting by logging machines. For that reason Hultdins has constructed a portable bridge that can be used for those occasions. The bridge has been developed in accordance with wishes from SCA forest, since they have a great deal of brooks in their forests and in private forests from where they buy part of their wood supply. The aim for this report is to investigate if this portable bridge can be of interest for the forestry market. The research has been made at SCA skog in Medelpad and Norrskog in Medelpad.

Är det möjligt att förolämpa någon via en annons : En studie om annonsers effekt på konsumenter

Advertisements have become a regular part of our everyday lives. We walk past them on the street; we admire them on the subway and even invite them into our living room in between prime time showings. The reality is that in today's modern times there is no escaping the daily bombardment of advertisement. To distinguish themselves from the continuous noise of the industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer through an advertisement due to its extreme simplicity.

Word-of-Mouse-Effektens Mörka Sida : - En experimentell studie om hur negativ information i dagens sociala medier påverkar konsumentuppfattningar

The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

Livsmedelsföretagens arbete med CSR och dess påverkan på konsumenters köp av ekologiska produkter

Title: Food companies' work with CSR and its impact on consumer purchases of organic productsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Maria Nilsson and Mikaela JaredalSupervisor: Agneta SundströmDate: June 2015Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping.Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising.

Blinkets påverkan - En studie om rörliga skyltar i butik och dess påverkan på försäljningen samt konsumenternas attityd, köpintention och beteende

Studies show that visual elements in store have a great impact on consumers. Of all the impressions that the brain receives the visual impressions count for 83 %. One of the visual elements that retailers can use in-store to influence consumers is signs. Today, there are a lot of studies on regular signs but this is very limited when it comes to motion displays. Motion displays are signs printed on electronic paper with animated messages.

Country of origin - consumers?perception at the point of purchase of meat : a means-end chain analysis

Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). This is the case despite of the fact that consumers frequently state the importance of Swedish country of origin on the meat products they purchase (www, LRF, 2, 2006). A rising public awareness about health, environmental issues, animal welfare and food safety coupled to meat consumption and meat production is scrutinized both from media and consumers. Due to rising concerns of production-methods of meat, consumers wants to make informed purchasing decisions of the meat they purchase (BEUC, 2013).

Content marketing - Implementeringen av den moderna säljtratten och relaterad strategi

The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy.

Köpa jordbruksmark i Ukraina :

We have chosen to write our examination essay about Ukraine, we wanted to find out what kind of possibilities there is to run a farm there, and also find out what kind of problems that might arise. Ukraine is still heavily influenced by Russia and the legacy from the former Soviet Union. The agriculture today looks pretty much like it did before the collapse of the Soviet system. There are large governmental or cooperatively owned farms. The large farms have to deal with bad cash-liquidity and they often have trouble getting a hold of seed and artificial manure to their whole acreage.

Fast Service in Fast Fashion-En kvantitativ studie av kundrespons till självserviceteknik i fast fashion

The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.

Terrester laserskanning eller totalstation : ? en jämförelse vid inmätning i stadsmiljö

Den nya mätningstekniken på marknaden kallas terrester laserskanning. Tekniken bygger på att ett instrument, monterat på ett stativ, sänder ut en laserstråle vilken avlänkas i vertikalled av en spegel samtidigt som det roterar. Laserstrålen reflekteras mot de objekt som befinner sig inom laserskannerns synfält och resulterar i ett punktmoln. Punktmolnet innehåller ofta flera miljoner punkter vilka alla erhåller xyz-koordinater. Tekniken har visat sig lämplig vid dokumentation av byggnader och vid modellering samt kartläggning av industrier och tunnelbyggen.Denna studie har genomförts på Sweco VBB i Karlstad i syfte att ta reda på hur lämplig terrester laserskanning är vid vardaglig inmätning och kartering av objekt i stadsmiljö.

Storage stability in a milk based UHT-beverage : effect of pH, carrageenan and storage time

The different characteristics of many food products, such as aroma and texture, changes during storage time and become undesirable. The reason is instabilities within the product which become prominent as the product ages. These changes in characteristics are quality losses caused by changes in the product?s intrinsic and extrinsic environment. The stability in UHT-milk and beverages similar to it have been studied in the past decades and a certain focus have been on age gelation which is a common defect in these type of products.

The Beat Generation: Diskursanalys av identitetskonstruktionen bakom begreppet Beatnik i sex amerikanska tidskrifter 1957-1961

This masters thesis looks at the reception of the beat generation in six given American magazines spanning through the years 1957-1961. The study is basically one of literaty reception. The aim is to see how and if the institution of literature handed the beat generation an identity to go along with their arts. With the use of discourse analysis we have pointed out certain characteristics in the six articles that have been a part of building up an image of the beat generation as a whole. By dividing the result into the two categories social and literary practice we can clearer see what significants were used to create the beat generation.

Mattias flygare och hans kamrater : Diagnos eller inte? En vetenskaplig essä om Adhd och dess likheter med symtomen kring stress

The purpose of this essay is to raise and discuss children?s problems with concentration in two areas, stress and Adhd, where the symptoms are similar to each other. During recent years I have experienced how "difficult" children increasingly have been diagnosed and "stamped" with various combinations of letters. Because of my own children?s diagnoses, this has raised my interest in studying children´s modes of expression and behavior, and I have come to question whether many children who receive a diagnosis of Adhd really are afflicted by it.

Optimization of Burner Kiln 7, Cementa Slite

In this report focus is put on the combustion process at a cement plant. Combustion is the heart of the cement making process and absolutely crucial to have under full control and well optimized. The fuel is put into the process through a burner pipe and this burner pipe is modified to reach a more efficient combustion. The primary target is to enable burning of heterogeneous alternative fuels and increase the production level. Other positive effects from this type of optimization is lowered specific fuel consumption and lowered CO2 emissions. A redundant burner is chosen for the project and overall the project steps are the following: 1. Installing a Jet air nozzle ring in a way so it can move both axially and radially due to temperature changes. 2.

Lätt och rätt, så blir kunden mätt - Kanalval och kontaktytor i kundresan för dagligvaruköp

The use of digital devices are widely spread among us. Children have an iPad in their hands before they learn how to talk and we bet you look at your smartphone more times a day then you would like to admit? Interaction through these devices have become so natural in our daily life that we get confused when a retailer does not offer a website or an app. The habit of searching for information in the most accessible channel and buying in the one that offers the benefit of convenience, and of course, saves you money and time, is a common way of shopping these days. This is referred to as multi-channel shopping.

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