Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. This paper aims to develop what should be considered most fundamental to all commercial branding. By investigating the ideologies that are the core of many successful companies, we hope to clarify the importance of communicating these ideologies. The topic is examined by method of quantitative analysis and the main purpose is to determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways..

Essingeleden in Stockholm is the most heavily congested road segment in Scandinavia and it is ofgreat importance for as well traffic within the city as for transit traffic. The capacity of Essingeledenand Norra Länken is not enough to accommodate all traffic. At times it is not moving at all, whichresults in long queues and an augmented risk of accidents. Consequently measures for increasing thecapacity on E4/E20, which will reduce congestion and the risk of accidents, are implemented byTrafikverket. In fall 2012 one lane of three at Pampas will be closed and so will the exit fromEssingeleden to Norra Stationsgatan, called Parkeringsbron.

This study includes several purposes which are to describe the concept of working environment, explain who is responsible for its functioning and how the working environment should look like. Other purposes the study have is to investigate how the working environment is in both Swedish and the two investigated companies construction sites and to share some operators proposing measures for the shortcomings and problems that exist in the construction sector working environment. To achieve these purposes was a qualitative study made with unstructured observations, interviews and survey where three construction sites were observed. The result shows that the concept of the working environment cover many aspects and is essentially about the environment we live in and experience in our work and this environment can be both an indoor as an outdoor environment. In this work, the concept is divided into four areas; it is the physical, the ergonomic, the psychosocial and the chemical.

This master?s thesis report is a summary of the analysis performed together with ITAB Shop Concept located in Jönköping, Sweden. As a last element of the Master?s program at the School of Engineering, this 20 point level D thesis project has been the final work to bring my education to an end.ITAB Shop Concept expressed an aspiration that the Shop Counter Program B10/B11 should undergo an analysis to point out and possibly lead to improvement.Through interviews and data collection proposals for possible improvements has been drawn up and the analysis points out current deficiencies. By following the idea generation, proposals to solutions for every individual problem is presented.

The aim with my master thesis is to develop and test the applicability of methods to quantify and map solute advective travel times and pollutant transport at the catchment scale. Such quantification and mapping can increase the understanding of catchment-scale pollutant transport in general and contribute to the identification of the main sources of water pollution and the most efficient measures to reduce such pollution. The study area is the catchment of Oxundaån, about 20 km north of Stockholm. For detailed GIS modeling of water flow and catchment-scale contaminant transport in water, I´ve used new high-resolution elevation maps, land cover maps and soil maps combined with other available relevant data..

An explorative study on the work motivation of employees at a retirement home. The three main factors are internal motivation, external motivation and control. A comparison between how important they estimate the different factors to be and how they experience them today reveals which factor is their key motivator and which areas that need improvement. Results indicat that internal and external motivation are slightly more important than control. And the amount of perceived control reflects the amount of creative and initiative behaviour of the individual.

This master's thesis deals with the public library project called the GÖK-project, whichconcerned three Swedish public libraries: Linnestaden (Göteborg), Örnskoldsvik and Kalmar.The general outlines for the project were: reconsideration of the conception of the literaryquality, improvement of the library services, adjustment to the library user and reconsiderationof the conception of adult education to the public libraries of the 90s. The projectcaused a big national debate with effort put on the conception of the literary quality.The topic of this master's thesis is partly the GÖK-project and its general outlines, partly theaccomplishment of the project, the main point put on the public library in Linnestaden(Göteborg)..

?Halmstads Fastighets AB? is a local real estate company investing in sustainable development. One problem though is that the domestic waste, particularly the source separation, at the three resident blocks for students? isn´t working very well. This creates inconveniences for people and environment as well as decreasing the impression on the estates.This project has had the ambition to improve the domestic waste and increase the amount of source separation at HFAB´s student hostels.

The purpose of this report is to present some of the market's façade panels and to do a survey of Masonite façade panels and compare. Therefore I have looked closer on potential competitors and studied their assembly method and properties. I will also propose suggestions on installing Masonite panels and improvements to the current carrying system. The carrying system for façade panels in general. Various key people in various areas of the construction industry have been interviewed. People with a wide knowledge of theory and with real work experience have been my main focuses too implement this survey.

Background: According to us, obtaining reimbursement of expenses in connection with a representation is a ?forgotten? process, and we therefore find it interesting to look further into. In some cases we have not claimed for compensation since we consider the process as too complicated or that we lost the original receipt. Ernst & Young (2009) say in their research that within the financial management area, Swedish operations loses billions of Swedish crowns due to bad routines. Okada and Hoch (2004) mention that if time were not considered as a resource, time would not be a hinder.

In the gaming industry, it has long been popular to combine genres with the aim ofcreating games that bring together the best of several worlds. However, there are stillmany unexplored combinations with good potential.This report addresses the planning and development of a game prototype that combinestwo game genres, turn-based and real-time strategy. In addition to presenting the results,the report also discusses the di culties that were encountered and how they were handled.The prototype contains a working combat system and a basic AI. The prototype ismodular, which means that it is easy for an end user to extend the game with extra content.Most elements that were considered important from the two genres were implemented, butthere is still room for improvement and further development.The result is evaluated by means of quality assurance, a process that is commonly usedin the gaming industry. The response has been generally positive, which indicates thatthe combination has potential and should be explored further..

The aim of this thesis was to develop an objective and automatic method for identifying capillaries in microscope images of the skin. Furthermore, statistical data about the identified capillaries and the capillary distribution should be computed and stored in a database. The method was implemented using the platform independent programming language Java. An analysis of microscope improvement using various polarization filter setups and wavelength filtershas also been performed, as well as a pilot study of the effect of applying a local anaesthetic cream on the skin. The method is developed and aimed at research on various pathological skin conditions affecting the capillary distribution.

This paper is a study of documentary film production with focus on the filmmakers choice and usage of sound equipment. Using professional articles and literature have first of all helped us determine a standard for the conventional use of sound equipment in documentary film. Afterwards, by analyzing our own interviews we?ve received answers on how filmmakers relate to the conventional usage and why they select equipment as they do. Thereafter, we describe a technical method which helps a filmmaker to be able to record sound for documentary film on his/her own, using simple measures without reducing quality.

Sahlgrenska Academyat University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: BCAA supplementation in patients undergoing resection for liver cancerAuthor: Mikael Semaan and Viktor SjölingSupervisor: Fredrik BertzExaminer: Frode SlindeProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: April 10, 2013BackgroundLiver cancer is the fifth most common cancer worldwide and the third largest to cause death. Protein-energy malnutrition is common in patients with liver disease and they often suffer from changes in the hepatic metabolism of nutrients and other substances. There is a basis for recommending BCAA supplementation in other certain liver diseases. Given the similar clinical picture of liver cancer surgery, it is possible that supplementation of BCAA can be beneficial for these patients as well.ObjectiveThe aim was to study the scientific basis for the effect of branched chain amino acid (BCAA) supplementation in liver cancer patients. Can it improve their recovery in terms of nutritional status and albumin levels, and does it changes the duration of hospital stay, after surgery?Search strategyFive extensive searches were performed on PubMed and Cochrane after appropriate study material.

Death is the only experience we know we will come across in our lives. Yet it is so difficult to speak about death and the sorrow before and after death occurs. The aim of this literature study was to find out how as a general nurse one can help relatives to handle their situation in mourning. The question was: How does the nurse feel when confronted with mourning relatives? What measures and caring should the nurse take to alleviate the handling of the relatives in mourning? After scrutiny and critical analysis of ten scientific papers, some common denominators have remained.