As the western society gradually turns into a knowledge- and risk society, where science and scientific innovations increasingly both promise to save the world and destroy it, a shift in the relation between the scientific community and the rest of society has emerged. A shift from a top-down one-way transfer view regarding communication, to a dialogue-based interactive co-production model, where the public are part of setting the agenda for research and contribute to the knowledge production. Or at least in theory, in EU documents and in many different country's policy documents. In practical application however, one might have a hard time see the implementation of such model.As a more comprehensive and dialogue-based science communication is depending on the possibility for scientist themselves to engage and fell the need to engage, we have focused on their thoughts.In this thesis we have examined six scientists view on, and work with, science communication, as well as their perceived social and structural conditions. We have also examined action plans and strategy documents from three Swedish universities that in different ways mention science communication and interaction with the broader society.

Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. Jump racing has been a part of the Swedish horseracing for over hundred years, but it has in recent years suffered from low economic profitability and been threatened by discontinuance (ATG & SG, 2008). Svensk Galopp, who is governing the horseracing in Sweden, has decided to increase the Importance of jump racing. A workgroup was created for this purpose, and as a result of their work a strategy for the jump racing is supposed to be delivered in April 2009 (pers.

Genomic selection (GS) is used for selection of breeding animals of dairy cattle. GS is though not as extensively used within the beef industry. One reason for that is the low accuracy (rTI) of the breeding value that is of great Importance for the final genetic gain. Causes to the low accuracy are high effective population size, a small reference population and a genetically differentiated population. There is however a market for genomic selection with High Density (HD) tests for beef cattle.

In this essay the authors have searched to get an understanding of howthe situation where for a person being handicapped and of sámi heritage in Swedenduring the 1800´s to the beginning of 1900´s. In this qualitative study, church booksand local governmental records from the time has been the sources for data. Findingsregarding sámi and disability first of all shows that the sámi didn´t produce any ownwritten records, this means we had to use records produced by Swedish authorities.These are the only records available from the time. Records that gave us theauthorities point of view. When working with historical documents it is the contextwere they were produced in and their implied readership that is of great Importance.Using this method gives the possibility to tell the story by the perspective of theexposed, in our case sámi people with disabilities.

The credit rating industry is a complex and fascinating industry. Its history stretches back more than 150 years and has gradually increased in Importance. During its history the dynamics of the industry have changed. The extended-principal-agent model was developed by synthesizing different principal-agent-relationships into one model. This model provides a holistic understanding of the credit rating industry and illustrates the interdependence between the different relationships.

The purpose of this essay is to contribute to an extensive understanding of former criminals and addicts. These people are facing several difficulties and possibilities during childhood, adolescence, the active period, the turning-point and life after the turning-point and we have examined what they might consist of.In this survey we have applied a qualitative method and collected our basis from interviews with former criminals and addicts. Criminality and addiction is a complex problem. There are many different factors which contribute to develop this. The most differential factors are; insecure childhood, low self-esteem and wrong kind of friends.

Earlier research has shown the difficulty of defining insulting behaviour in the workplace. It has been noted that the individual and subjective definition is connected to the specific situation in which the potentially insulting incidence occurred. In this study we designed a quantitative questionnaire in order to hopefully elucidate the comprehension of insulting behaviour and furthermore enable a more in-depth investigation on how important the contextual meaning is. This study examined 140 (n=140) working adult?s attitudes towards insulting behaviour in the workplace and the Importance of the contextual variables.

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

The aim of this study is to investigate the effects ofWork plan for study- and vocational guidance in Enköpings municipality 2008-2010 to see how it has affected the educators in the municipal primary schools. Questionnaires to teachers and interviews with principals have been made and it came out that the teachers are not very familiar with the plan. Of the few teachers who considered themselves to be familiar with the plan, the majority replied that they had benefited from the plan.The study´s analysis indicates that one of explanation for why so few educators are aware of and working according to the plan is partly in implementation efforts. Weaknesses are shown according to the equivalence of the implementation, but also the Importance of the existence of an engaging and driven person, located at the primary schools, that continuously inspires and motivates the teachers to work with this plan. Educators also indicate that they already use study-and vocational guidance in their teaching..

Our study describes how much influence and Importance Zlatan Ibrahimovic has on a part of Malmö called Rosengård where he himself grew up. We made interviews with 16 children in the ages of six to ten. The theoretic views applied in this study come from Robert Connell?s Notions of masculinity and William Corsaro?s Sociology of childhood. The questions we answer in this study are; if Zlatan has any influence on the children in Rosengård? How do children and media look at Zlatan and the myth that surrounds him? How does the picture of Zlatan Ibrahimovic get constructed amongst the children? How does hegemonic masculinity present itself amongst the peer-cultures of the children in Rosengård? Our study shows that Zlatan has no influence amongst the children we interviewed.

My paper deals with SMS and IM language's impact on students' language in school. Text messaging and instant messaging involves several simplifications and abbreviations for the user to be able to write quickly and short but in the same time have made them understood by the recipient. The spelling, punctuation and use of capital letters are also of a secondary Importance when writing via the text chat. My purpose with this paper is to investigate the prevalence of SMS and chat language in student texts, using students in the senior level. My respondents were asked to answer a questionnaire and write a text to a picture.

Popular culture is a phenomenon of growing Importance in the society today. Children and teenagers are increasingly using popular culture in their everyday life to reflect and answer questions about their identities and the meaning of life. Swedish primary and upper secondary schools are expected to prepare their students for adulthood and to provide them with tools to explain understand and problematize contemporary society. From this perspective it is relevant to question whether the schools achieve this and whether the instruction given there represents the contemporary society. For the purpose of knowing more about how popular culture is perceived and dealt with in the Swedish education system, this study examines how eight textbooks in Religious Education (RE) and the national curriculum for upper secondary school discuss and treat popular culture.  The study focuses on when and in what ways the textbooks mention popular culture and if the curriculum provides any supportive base for including popular culture in religious education.

The aim of this thesis is to analyse and if possible improve the communication, mainly seen from a pedagogical perspective, between the IT company (Nostratic) and their clients in a first meeting. The analysis covers the preparation part, communication during the meetings, the technical terminology used during the meetings as well as the follow up of the meetings. Due to the lack of research within this area and the lack of personal experience on my part, the conducted study has been explorative with the use of qualitative methods. Although my first aim was to put emphisis on the pedagogical part of the communication, I found while conducting the study that there were other areas of higher Importance to analyse in order to improve the customer meetings. Unfortunately the company went bankrupt in the middle of my study which resulted in me not beeing able to try out the potential improvements.

The recent globalization has to some extent reduced the Importance of specific cultures and instead creates a focus on the variation these different cultures provide. Under these circumstances the leader must adapt his leadership to face these new circumstances. The organisations today have to face these new leadership challenges which the global expansion brings. This is a prerequisite for organizations if they want to succeed and be more competitive in a more demanding environment.There are still big differences between the business cultures. There are also differences in the companies? home arena, between groups in the society and all the way down on a family level.

Due to their complexity and heavy wear from rail traffic, switches are a sensitive part of the railway infrastructure and moreover expensive to maintain. Furthermore, increasing railway traffic not only accelerates the wear rate but also obstructs the necessary maintenance measures. This paper examines the opportunities for a transition to a long-term maintenance strategy in the Swedish railway network. It contains a study of the maintenance strategy of Banverket, and also analyses statistics of errors in the railway infrastructure. The survey was completed utilising interviews with infrastructure managers, maintenance contractors, planners of railway operations and the Banverket material service department.