The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Detta examensarbete är en undersökning av The International Marine Contractors Association (IMCA) statistik rörande operationer med dynamisk positionering (DP) inom 500-meterzonen. Statistiken har sedan jämförts med resultaten från en enkät som skickats ut till berörda nautiker och personal i land. I enkäten har deltagarna fått ge sin personliga uppfattning om hur fem övergripande kategorier för orsaker till incidenter, härledda ur IMCAs inrapporterade material, bör rangordnas efter vilken kategori som anses mest trolig att orsaka en incident. Resultatet visar på en skillnad vad gäller operatörens roll i IMCAs statistik och vad som upplevs inom offshore-industrin. Samma resultat återfinns oavsett hur lång arbetslivserfarenhet man har av DP och oavsett om man arbetar till sjöss eller på en säkerhetsavdelning i land..

Navigating to different locations isn?t always easy. Imagine then how it is for people with a visual impairment to walk across the street or to get from one point to another. The Swedish Association of the Visually Impaired (SRF) has pointed out that today's society is not sufficiently accessible to people with visual impairment and there are improvements that need to get done. Technology is something that has evolved a lot this last decade and occurs today almost everywhere in our environment.In some areas, technology has facilitated people's daily life very much and we have therefore chosen to examine whether a combination of several technical functions integrated into the fictive artifact called Eyenavster can facilitate outdoor orientation and increase the accessibility for people with a visual impairment.Qualitative data collection methods have been used in this study by six interviews to answer our question.

The professional football clubs can today be compared with company with profit aim, but the difference is that they also want to achieve sporting successes. In ten years, the Swedish Premier Division´s turnover has more than doubled and because of the strong economic development the license of elite was introduced. The license of elite´s criteria means that professional football clubs must have positively equity and requirements on approved or authorized auditor. Most of the professional football clubs are run as a non-profit association and legislations for these are relatively unclear compared with limited companies. The purpose of this study is to create understanding for how the audit process is implemented in professional football clubs compared with a limited company.

Urbanization and the flight of the creative class drains the countryside when it comes to creativity and talent. Especially the young leave sleepy societies. Richard Florida claims that the city attracts the creative class and enables for economic growth to flourish. Robert Putnam adds to the picture by saying social capital might be equally effective as nourishment for growth. In Uddebo, a rural village in the south of Sweden one combines the two creating a vivid society where creativity flies high and ideas fertilize each other?s.

Andning, sväljning, tuggning, mimik och artikulation är delar av orofacial funktion (Bakke, Bergendal, McAllister, Sjogreen, & Asten, 2007). Oralmotoriken är viktig för talproduktion och födointag (Lundeborg Hammarström, 2010). Nordiskt Orofacialt Test- Screening (NOT-S) är ett screeningtest som används för att bedöma avvikande orofacial funktion (Bakke et al., 2007). Syftet med studien är att undersöka hur barn med typisk utveckling mellan 6:0- 8:0 år presterar på NOT-S, samt om det föreligger någon ålder- eller könsskillnad i utförandet av uppgifterna. I studien deltog 80 barn och deras föräldrar.

Kreativitet är resultatet av personliga egenskaper, kognitiva förmågor och sociala miljöer. Studiens syftet var att undersöka hur kreativitet är relaterat till självkänsla, ålder och genus hos gymnasieungdomar. 111 deltagare varav 77 flickor, 17-21 år deltog. Ett tredelat test användes med frågor om fritidsaktiviteter (aktivitet), ett självkänslatest (?Jag tycker jag är?) samt ett kreativitetstest (Unusual Uses test).

Syftet med denna studie var att utforma och reliabilitetspröva enkätfrågor om äldre personers attityd till styrketräning. En enkät bestående av 47 frågor och påståenden delades ut till 31 äldre (60-81 år) personer som fick besvara enkäten vid två separata tillfällen. Varje enskild fråga analyserades för test-retestreliabilitet på tre olika sätt: 1/ Intraclass correlation coefficient (ICC) 2/ Absolut reliabilitet med 80% respektive 95% konfidensnivå samt 3/ Proportion of agreement (PA) med PA% och PA ±1%. Enligt gränsvärden som sattes för acceptabel reliabilitet hade 16 frågor ett värde på ICC <0,50, 11 frågor ett pa(%) <60%, 16 frågor ett värde &lt;80% på pa ±1%, nio frågor en absolut reliabilitet av =>2,0 vid 95% säkerhet och 12 frågor en absolut reliabilitet =>1,5 vid 80% säkerhet. Dessutom visade analysen av absolut reliabilitet att det för 2/3 av frågorna krävs två skalsteg för att påvisa en skillnad vid 95% säkerhet.

This thesis examines the Swedish Democrats relationship to an islamophobic worldview. The party developed from the racist party Bevara Sverige Svenskt (Keep Sweden Swedish) and is today the third largest party in Sweden, which gives them a powerful position in the society. It is therefore important to investigate their view on minorities, and in this case Muslims. In this thesis I examine the Swedish Democrat?s material during the election campaign the years of 2006, 2010 and 2014 using Ernesto Laclau?s and Chantal Mouffe?s discourse theory.

AbstractKnowledge is today usually used as a way to compete in todays working life. It has become a fashionable concept and is used without a purpose. Both Plato and Aristotle used knowledge as a concept and Plato foremost acknowledged the theoretical aspect of knowledge and called it episteme. The practical aspect of knowledge was by Aristotle called techne. Today there are several concepts that describe the practical and theoretical aspect of knowledge.

 ABSTRACTThis master thesis defines a new concept ? Math Videos on the Net. The term refers to short,educational videos of mathematics that are freely available on the internet. The videos aredesigned to offer a complement to other course material for a specific element of a specific mathcourse and are directed to the target group of students studying the latter. Within this work, MathVideos on the Net have been created for the Swedish upper secondary school courses Matematik1b and 1c.The study aims to describe, analyze and interpret whether, and if so, how Math Videos on theNet can help support the work of teachers and students? development of knowledge in the firstmathematics course of the Swedish upper secondary school.

It is now increasingly common for organisations to work actively with HR issues. Furthermore, it is a constant top priority for organisations to remain profitable. The purpose of this study was to investigate whether so called soft HR values, as manager?s communication skills, has an actual impact on hard values in terms of costs for the organisation. Leadership is largely characterised by emotional communication, which together with personnel costs were the main focus of the research.

ABSTRAKT Persson, Emely & Trägårdh, Cecilia (2014). Språktest ? ett nödvändigt ont eller ett värdefullt lärverktyg? (Language test ? a necessary evil or a valuable teaching tool?). Speciallärarprogrammet, Skolutveckling och ledarskap, Lärande och samhälle, Malmö högskola. Syfte och frågeställningar Vårt övergripande syfte är att undersöka lärares syn på att testa elever i behov av stöd, elevernas upplevelse av att bli testade samt hur testanvändning kvalificerar sig i ett specialpedagogiskt relationellt perspektiv. Våra frågeställningar är: Finns det något samband mellan förekomsten av professionellt lärande mellan lärare och sättet på vilket lärare väljer att kartlägga elever i behov av stöd? Ger testresultat den information man behöver för att hjälpa elever i behov av särskilt stöd? Hur väljs tester ut? Hur används resultatet i det fortsatta lärandet? Kan det uppstå några etiska problem i samband med testning och i så fall vilka? Teoretisk förankring Vi kommer att utgå från ett sociokulturellt perspektiv, i vilket språkets roll är av stor vikt vid lärande och utveckling.

Syntesdesign AB is an academic company that is supposed to enter the HIV drugmarket by manufacturing a "me-too"-drug with indinavir as the starting substance.Our task is to find 100 potential indinaviranalogues. Our further task is to suggesthow to perform a bondingassay to test the affinity for all these analogues. We willpresent a method, required equipment and calculated costs for the assay..

The study is a qualitative survey with the purpose to through interviews with Employment Office social workers examine their perception of possibilities and obstacles in the employment market for immigrants. This purpose is specified through two specific problems; how are cultural and ethnic affiliations portrayed in relation to what is perceived as Swedish in the communication with Employment Office social workers and whether they reckon that the specifications in the employment market are pragmatically or normatively motivated. The materials are presented using a social constructivist perspective and in relation to previously conducted research and our chosen theory. The results are presented and analyzed in themes. The main conclusions drawn from the interviews are that it primarily is the individual prerequisites that are central, but that structural factors also affect the entry into the employment market.