AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

The purpose of my work is to find out if and in which way dance in school teaching can contribute to a positive development of the pupil and also if the dance can give the pupil a better self-confidence. It?s important and useful to know, how dance will influence the pupil from a physical, psychological and social point of view.The study of litterature describes opinions and theories based on the issue and emanate from the three classifications applicable to the pupil development through dance: physically, psychologically and socially. With help of theories from different experts investigates, if a continuous dance teaching in the subject Athletics and Health can contribute to a positive development of the pupil these different aspects.As the empiric study I chose to interview pupils both from the ordinary comprehensive school classes and the aesthetical gymnasium line, in order to find out what they really think about dance and what they wish should be included of dance in the subject Athletics and Health.The interest of dance can be strongly connected to different music stiles, in this connection one can for sure get more pupils and especially boys to dare to try dance and through this improve their self-confidence.In my discussion and conclusion I bring up how important it is, that the pupil in dance get to learn how to work with it´s body as means of expression and the importance that the school gives priority to other than intellectual qualities and gives the pupil a chance to be able to develop and learn how to use it?s body language by dance.I also touch thoughts of future research..

Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

According to statistics, a significant increase in sickness has occurred in the public sector in recent decades in Sweden. Human therapeutic professions is the area where the illness is most prevalent. The purpose of this study was through a qualitative method and hermeneutic approaches explore how conscious six social workers in the social services are on stress and how they cope with it. Further it investigates and analyzes how these results affect their daily work.One important result due to stress is that the social workers ability to treat their clients is impaired and they are less able to be empathetic. Inadequacy in the work environment leads to a sense of insufficiency by social workers, and a reduced quality of life.

Bakgrund: Bröstcancer är den främst förekommande cancerformen som drabbar kvinnor i Sverige. Den primära behandlingsmetoden vid sjukdomen utgörs av kirurgi, varav i vissa fall hela bröstkörteln måste opereras bort via så kallad mastektomi. Tidigare forskning har åskådliggjort att förlusten av ett bröst kan påverka kvinnors kroppsbild och sexualitet. Syfte: Syftet med denna studie är att beskriva hur kvinnor med bröstcancer upplever kroppsbild och sexualitet efter att ha genomgått mastektomi. Metod: Studien är en allmän litteraturstudie baserad på 10 kvalitativa artiklar och en kvantitativ.

Denna uppsats syftar till att undersöka synen på varumärkesbyggande hos fyra ideella organisationer; Plan Sverige, RFSU, Svensk Friidrott och Barncancerfonden. För att utreda detta så har kvalitativa intervjuer med representanter med stor insyn i kommunikationsarbetet på de ideella organisationerna genomförts. Med en grund i generella varumärkesteorier har författarna analyserat om dessa teorier är relevanta och i sådana fall applicerbara på ideella organisationer. I studien undersöks även om ideella organisationers syfte påverkar deras varumärkesarbete.Genom den undersökning som gjorts  kan man urskilja att valda ideella organisationers varumärkesarbete skiljer sig markant från teorier för kommersiella företag. Detta gör det svårt att applicera generella teorier på ideella organisationer eftersom de ideella organisationerna styrs av yttre faktorer som i stor utsträckning inte går att påverka. De intervjuade organisationernas syfte påverkar i stor grad deras positionering, vilket styr varumärkesarbetet.

I detta examensarbete presenteras olika inriktningar av musikterapi och FMT-metoden (Funktionsinriktad musikterapi) belyses ingående. Här beskrivs arbetssätt och arbetsmaterialet nämns. Ett historiskt perspektiv ges både på människor med funktionshinder genom tiderna och på musikterapins utveckling i världen och i Sverige. Olika musikterapidiscipliner presenteras liksom befintliga utbildningsmöjligheter. Två elever/adepter presenteras och terapin med dessa beskrivs detaljerat. Arbetet tar upp frågan om FMT-metoden måste ändras eller justeras för att kunna användas i terapin med en synskadad person? Kontentan är att det inte behövs några förändringar av metoden för att fungera för adepter med synskada..

The aim of this qualitative study is to gain a deeper understanding of how young people whoare unemployed or have experienced unemployment, experience the situation and how theyapprehend themselves in relation to unemployment. I performed semi-structured interviewswith five young women and men. Three theoretical perspectives have been used for myanalysis, Marie Jahoda?s deprivation theory, Mikael Nordenmark´s PEN-model and HansBerglund?s action theory.The results show that the majority of the respondents perceive the situation as unemployed asdifficult and stressful. Four out of five have more or less felt depressed or sad.

Objective: The aim of the study is to describe pupils' understanding of the mathematical concept of function. How do pupils define the concept of function? What images of the concept of function evoke when they solve tasks, which involve identifying and constructing functions?Theory: A student's thinking about a mathematical concept depends on more than just the formal definition of the concept; therefore Tall and Vinner introduce the term concept image to describe the role cognitive structures play when students learn about concepts. The cognitive structure includes all mental images, associated properties and processes that an individual associates with a given concept. According to Sfard, an individual's understanding of mathematical concepts may have different character: an operational conception, where a concept is conceived as a process and a structural conception, where the given concept is conceived as an object, that is, as a whole.Method: 16 pupils at the Science Program at two different upper secondary schools inSweden answered a questionnaire on the mathematical concept of function.

There's a good adherence to the vaccination of children, about 98% of all two year olds are vaccinated. Despite this, there are cases of whooping cough and measles in Sweden. The purpose of the study was to describe what motivates parents to not vaccinate and reflections and attiudes about vaccinations. The study had a descriptive design with qualitative approach. Eight parents who had chosen not to follow the National Board of Health?s vaccination program or whom had decided to completely abandon, participated in the study.

Syftet med uppsatsen a?r att underso?ka hur tva? resefo?retag i fo?rtroendekris bemo?ter kritik via Twitter samt vilka strategier inom den image reparerande diskursen de anva?nder sig av. Studien a?mnar a?ven ta fasta pa? om det finns ett mo?nster bakom bemo?tandet. Fo?r att uppfylla uppsatsens syfte har tva? fra?gesta?llningar formulerats:· Hur bemo?ter SJ och SAS kritik pa? Twitter? · Verkar fo?retagen vara medvetna om valda strategiers mo?jliga effekter?Fo?r att genomfo?ra denna underso?kning utfo?rdes fo?rst en fo?runderso?kning da?r antalet dialoger mellan fo?retagen och dess kunder sammansta?lldes samt dialogernas la?ngd och antalet akto?rer ra?knades.

?Bröstcancer och mastektomi kan leda till sexuella svårigheter för kvinnor. Sexualitet och intimitet är av betydelse för livskvaliteten, och vårdpersonalen behandlar inte eller är obekväma med att vårda patienter med sexuella problem.  Syftet med denna litteraturstudie var att beskriva faktorer som kan påverka kvinnans upplevelse av sin sexualitet efter en mastektomi. Arton vetenskapliga artiklar analyserades och resultatet visar att förändringar av kroppens utseende, sociodemografiska skillnader och den psykiska och fysiska hälsan är faktorer som påverkar sexualiteten efter en mastektomi. Kvinnor som genomgår bröstbevarande kirurgi upplever en bättre sexuell hälsa än de som genomgår mastektomi.

There is an expression called ?grief of climate? that refers to feelings of powerlessness and heaviness related to the environmental problems of today. A feeling that every move we make has bad consequences for nature. This essay is an investigation of how art in general and jewellery art in particular can be a way of discussing and visualizing current environmental problems and the complex relationship between human and nature. I am discussing how artworks dealing with a dark and dystopian picture of the relation can be seen as the memento mori of our time.

Syftet med uppsatsen; Positoinering av ett varumärke - en utmaning för Björkliden Fjällby är att kartlägga och analysera positioneringsprocessen av ett servicevarumärke. Björkliden Fjällby används som fallföretag och intentionen är att skapa en förståelse för positionering av varumärken och då i synnerhet servicevarumärken. Uppsatsen är en kvalitativ fallstudie av positioneringen av varumärket Björkliden Fjällby som ska belysa även generella aspekter för positioneringen av servicevarumärken. Teorier kring varumärken, servicevarumärken och positoinering används för att analysera empirin. Empirin består till största del av primärdata som hämtats genom intervjuer.

AbstractThe purpose of this study is to clarify and analyze the servicescapes impact on brand image and customer loyalty among general dealers. The research question that we have used in the study is what characterizes the connection between the servicescape and the possibility to maintain and strengthen the customer relation among general dealers. The study is based on a qualitative approach and we have conducted eight interviews with experts and special advisers within the field. We have chosen to focus our study on the fact the market for general dealers have changed and the demands from the customers are severed throughout the years. The servicescape consists of the physical surroundings where the service is produced, examples of factors that influence the servicescape is the employees and the customers.