Bakgrund/Problem: Hur kan ett rese-community gynna ett företags långsiktiga relation till sina kunder?Syftet med uppsatsen är att analysera och skapa förståelse för vilken roll och funktion rese-communities spelar ur ett relations-orienterat marknadsföringsperspektiv.Denna undersöknings uppläggning baseras helt på det problem som definierats samt det syfte i vilket undersökningen bedrivs. I denna uppsats har jag valt att använda mig av såväl en deskriptiv som explorativ undersökningsstrategi. Jag har också använt mig av en kombination av deduktiv och induktiv ansats, då jag anser att undersökningen präglas av en abduktivt ansats. Det metodologiska tillvägagångssättet har varit kvalitativt.

Bakgrund - Med internets framväxt har nya kommunikationsvägar öppnats och möjliggjort samskapande mellan användare utan koppling till tid eller rum. Wikipedia är ett community som har dragit nytta av den nya teknik, som internet har fört med sig, och sajten är idag den sjätte största på internet. Som alla communities styrs Wikipedia av normer och värderingar (Schouten & McAlexander 1995). Dessa värderingar möjliggör att användarna kan skapa artiklar och därigenom värdet på Wikipedia. Vargo och Lusch (2004) menar dock att organisationer endast kan ge tjänsteerbjudanden och att värdet sedan skapas tillsammans med användaren.Studien kartlägger hur Wikipedias värderingar styr användarna till att skapa artiklar på sajten.

Life is for us humans a social life. We are constantly in different social communities with various purposes. Throughout life we are part of different groups, for better or worse. The basic social communities, in our society, are the groups we live, work, learn and grow in. This essay deals with the groups children develop and learn in, in school and leisure time center.

The society is developing fast and the development is constantly on-going, new technology results in new opportunities and new problems for both companies and consumers. The use of Internet has heavily increased around the world; this means that the companies can use Internet as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are.The purpose of this study is to investigate four selected types of web marketing. This is achieved by comparing the response from the consumers and the cost for the different types of web marketing.

Title: Nätdejting för olika åldrar (Netdating for different ages)Author: Henri NekmouchePurpose: The purpose of this study is to investigate what influence the medium Internethas had on building up relationships between people who have dated online, and tocompare two different age groups.Method/Material: In this study the author has conducted personal interviews with sixpeople who all have experienced Internet dating, and had their first contact with agirlfriend/boyfriend online. The questions asked were designed to help answering thepurpose of the study.Main results: This study shows that in general there is a positive view of Internet datingamong both groups. They appreciate the opportunities it provides, as they get to knowthe other persons personality first. Even so, it should be noted that they still tend to be abit ashamed to talk about Internet dating, and some don?t want to be associated with it.The communication pattern tend to be pretty much the same among both groups.

Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same time, sustainable lifestyles are embedded in complex systems where both individual factors and those of physical and social environment play a defining role in their adoption. Communities are a good example of such environments, and they became the key focus of Community-Based Social Marketing, which combines different insights from psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable lifestyles.

Bakgrund - Med internets framväxt har nya kommunikationsvägar öppnats och möjliggjort samskapande mellan användare utan koppling till tid eller rum. Wikipedia är ett community som har dragit nytta av den nya teknik, som internet har fört med sig, och sajten är idag den sjätte största på internet. Som alla communities styrs Wikipedia av normer och värderingar (Schouten & McAlexander 1995). Dessa värderingar möjliggör att användarna kan skapa artiklar och därigenom värdet på Wikipedia. Vargo och Lusch (2004) menar dock att organisationer endast kan ge tjänsteerbjudanden och att värdet sedan skapas tillsammans med användaren.Studien kartlägger hur Wikipedias värderingar styr användarna till att skapa artiklar på sajten.

This paper is about a new organization how to get smaller communities to join together and become much larger. The purpose is to find out why Norra Sandsjö community and Bringetofta and Norra Sandsjö parishes were separated when Sävsjö municipality block was formed. The purpose is further to find out what the councils of Norra Sandsjö, Nässjö and Sävsjö, the church council and the people who lived in the area thought about the decision that was made by the executive organization in this matter (länsstyrelsen in Jönköping). Voting was arranged amongst the people, who lived in the specific area that in the first inquiry was suggested to be connected with Nässjö municipality block. The source material gives the result of this voting and the opinions of Norra Sandsjö, Nässjö and Sävsjö communities in this question.

Bakgrund - Med internets framväxt har nya kommunikationsvägar öppnats och möjliggjort samskapande mellan användare utan koppling till tid eller rum. Wikipedia är ett community som har dragit nytta av den nya teknik, som internet har fört med sig, och sajten är idag den sjätte största på internet. Som alla communities styrs Wikipedia av normer och värderingar (Schouten & McAlexander 1995). Dessa värderingar möjliggör att användarna kan skapa artiklar och därigenom värdet på Wikipedia. Vargo och Lusch (2004) menar dock att organisationer endast kan ge tjänsteerbjudanden och att värdet sedan skapas tillsammans med användaren.Studien kartlägger hur Wikipedias värderingar styr användarna till att skapa artiklar på sajten.

This thesis is based on qualitative text analyses of four works of fiction, used as teaching materials in the school subject of Swedish, from a queer theoretic perspective. The purpose of the study is to examine how sexual identities and expressions are being presented, as well as what positions are offered a reader, in relation to the heterosexual norm. Basis for this thesis are the schools fundamental values, which highlights the importance that intolerance be confronted through both knowledge and active measures, and the syllabus, which states that fiction should be viewed as a tool for identity development as well as an understanding of the outside world.The analyses reveals a distinct connection between the generally accepted heterosexual norm and a professed (or taken for granted) heterosexuality which is being carried out by the characters or the books as a whole. Out of the four titles only one disputes this norm, by offering a wide range of sexual identities and expressions. These expressions, however, are being invalidated ? through insufficient ability to relate to the norm ? or made invisible ? through an imagined heterosexuality which, by superiority over other expressions, excludes them..

This thesis is based on thirteen qualitative interviews with civil servants and politicians. The purpose of the study is to research these informants? attitudes towards integration and their reflections about immigrants? lower chances in an ethnically segregated housing and labour market. The theoretical frame of references is based on social constructionism and focuses on including and excluding power structures. The empirical material provides both structural and cultural explanations to immigrants? problems as regards inclusion in Swedish society.

The purpose of this master?s thesis is to investigate how librarians approach to the multicultural collection development and which methods they use in providing library materials in minority languages. The questions to be answered are: which methods the libraries use when purchasing library materials in minority languages, how the respondents experience that the minority user groups needs are met in the library and how the multicultural competence of the staff is used in the libraries. For this purpose the qualitative interviews with 6 librarians in Gothenburg are conducted, mainly from the libraries in the immigrant-dense parts of the city, while the study being concentrated on 6 language groups of library users. The study?s theoretical framework is based on theories of multiculturalism, culture, identity and bilingualism.

Since the beginning of the new millennium the world?s population has increased exponentially fast. The majority of this growth has been accommodated for by urbanization of the developing world. This in turn has lead to a wide spread of informal settlements. Thus, areas of urban slums, that have risen illegally on the marginal lands within and at the periphery of the formal city.

Urbaniseringen ökar samtidigt som det sker en omfattande klimatförändring i världen. Städerna står för bland annat 70 procent av de globala koldioxidutsläppen och två tredjedelar av världens energianvändning. Hälften av världens befolkning bor i städer. På grund av detta är det nödvändigt att städerna är hållbara. Därför finns det olika klassificeringssystem för stadsdelar som underlättar att skapa en hållbar stad.

The non-governmental organization Gram Vikas primary concern is to establish clean water in remote areas inhabited by often aggrieved tribals and low caste communities. Gram Vikas? slogan is Water for dignity. It refers to that everybody, regardless whereupon the social ladder you are, are entitled to the most fundamental elements for a dignified life. The purpose of this essay is to highlight the factors that are important for a shift to a more equal and sustainable living.