The study aims to gain a better understanding and explore how a selected group (receivers) perceive two elected advertising Images from Indiska and Vila and then compare their opinions to what Indiska and Vila themselves want to communicate. We base the study on theories of encoding / decoding, which deals with how the companies charge their advertising Images with values and how recipients decodes these values.A qualitative study was carried out based on analytical induction (planning, collection and analysis). Through the analytical method of induction, we created categories based on the collected data and put them in relation to each other. The result showed that the overall impression of the Images' and the context are of great importance for how our respondents perceive the advertising Images. The overall impressions convey emotion that reinforces the expression and the message.

The aim of this Masters thesis is to examine how the Images of librarians are conceived and held by the public. It has often been claimed that librarians are subject to widely spread negative stereotyping. My purpose is to study the nature and origin of these stereotypes. Since popular media is one source of these stereotypes and Images I have chosen to look into how librarians are characterized in 20 Swedish novels written between 1982-2002. The questions this thesis aims to answer are: What Images of librarians occur in the novels? How are the tasks of the librarians respectively described in the novels? How are female and male librarians respectively described? The analysis of the novels is then compared with interviews with three professional librarians about their view of their professional role and their perceptions of its status and image.

The phenomenology of Gaston Bachelard holds that readers, or viewers, relate to spatial imagery through the use of age-old archetypes. These archetypes form a collective image-memory that is employed when reading space. One such image is the house. The house for Bachelard is, however, never solely an image, but constitutes a familiar space that becomes inscribed in our bodies through the repeated physical contact with this domestic space. The house teaches us to interact with space, and comes to inform the way that human beings understand Images of space.

Gravitational lenses are unlike ordinary optical lenses, a phenomenon corrupting our optical view of the cosmos. When we look out intospace we see celestial bodies lying with astronomical distance from Earth. There is no guarantee that what we see out there in space is actually there where we are observing it, and it may be that we see multiple Images of the same star! Studies have shown that thenumber of distorted Images of an n-mass (n > 1) plane lens can not exceed 5(n -1) for lighter lenses or 5n for more massive lens. This mathematical thesis covers gravitational lensing and their properties that distort light rays coming towards us from distant celestial bodies. In addition of gravitational lensing, its properties and the proof of the maximum number of distorted Images, a bigger part of this work even cover two very interesting mathematical tools - the so-called Schwarz function and Bezout theorem..

The purpose of this thesis is to examine the narrative elements in three of the Swedish artist Karin Mamma Anderssons paintings and try to see what kind of stories that might be hidden in these paintings. I have chosen three different themes as tools for this study. They are: the meaning or the importance of the titles, painting as a medium and the narrative elements or components in the paintings. Furthermore I also use the semiotic method in my analysis based on the ideas of Roland Barthes combined with a feminist theoretical standpoint with a gender perspective. This means my study is based on the reception of these Images and what kind of message they might carry.

 AbstractMy curiosity of students' use of Images for reading led me to seek knowledge of the students view on the text illustrations in the literature and through interviews. This study is about how pupils in the school year 2 experience reading, especially with Images. The purpose is to investigate the significance of illustrations in reading for students in school year 2. I also want to find out how students see themselves as readers and how the survey material believes that the students comprehend reading. Eight children, both girls and boys have participated in the interview.

Abstract The present study examined if early deaf people and people with severe hearing loss perceive visual information differently than hearing people. An experiment was conducted with eight deaf participants and eight participants with normal hearing. The participants were between the ages of 18-74 years. The participants were asked to look at fifteen different Images portraying manipulated illusions, and then assess if the Images were of the same size. Subsequently another image depicting a different illusion with a face hidden in it was presented to the participants.

Abstract The present study examined if early deaf people and people with severe hearing loss perceive visual information differently than hearing people. An experiment was conducted with eight deaf participants and eight participants with normal hearing. The participants were between the ages of 18-74 years. The participants were asked to look at fifteen different Images portraying manipulated illusions, and then assess if the Images were of the same size. Subsequently another image depicting a different illusion with a face hidden in it was presented to the participants.

Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of Images used in posts are graphical Images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

According to law all Swedish authorities must express themselves using correct, plain and comprehensible language whenever they communicate with the citizens in order to make it easy to understand what needs to be known to participate in the Swedish democratic society. I would like to explore if there are more tools than the language that could be used to make their communication easier to comprehend, in this case Images and stories. In this essay I will investigate the relationship between the written words and the visual components ? Images and illustrations ? in brochures from Swedish authorities. I will also try to identify possible narratives in the brochures, and examine the functions of these narratives.

This Master?s thesis presents a descriptive study of the intellectual process to describe Images in such a way that they can be incorporated into written information systems. The purpose of the thesis is to concentrate on the scientific development for the last two decades, in the area concerning the description of Images so that they can be organized and incorporated into information systems and possible to retrieve when searched for. Library and information science (LIS) has a strong tradition of turning to the iconographical theories of Erwin Panofsky and to semiotics according to Roland Barthes, for models and theories for the interpretation of Images. The question for this thesis is whether LIS in this scientific field, has deviated from these models and theories, or are Panofsky and Barthes and their scientific work still providing for intellectual and practical guidance for LIS within this area..

A philanthropist needs long arms- An investigation on how to illustrate difficult wordsThe feeling of not understanding all the words that I read made me initiate the project of investigating the capacity of drawn Images to increase the understanding of difficult words. I?ve been working with my own personal understanding and skills in illustration.My aim was to reflect on the function, composition and manner of my illustrations. I wanted the Images to be clear enough to explain and function as a help for memorizing the words but also open enough to give them a new dimension. One of my conclutions is that my way of changing the original shape of a body in my drawings, by giving it new functions such as longer arms, helps me to explain the words clearer and deeper.

Lifestyle magazines portray women in different manners and have an influence on how media consumers create self-Images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to understand. This thesis analyze how the two lifestyle magazines ELLE and LOVE portrays women in Images and how they in turn create ideal Images of women.The thesis has been conducted through a qualitative analysis of 5 Images from each magazine that represents the magazines artistic styles. The theories used in this study are semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective.The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze.

Image editing software offers unlimited possibilities to alter an image. Provided that digitalinnovation is not altogether positive, it is important to develop knowledge of its negative sides. Thispaper examines the use of digital image processing from a critical IS perspective. Throughqualitative interviews with professional retouchers, the study provides a picture of their ethicalrelation to the software they use for retouching Images in advertising. Though, it turns out that thecustomers who order the retouching holds responsibility for what is altered.

 AbstractMy curiosity of students' use of Images for reading led me to seek knowledge of the students view on the text illustrations in the literature and through interviews. This study is about how pupils in the school year 2 experience reading, especially with Images. The purpose is to investigate the significance of illustrations in reading for students in school year 2. I also want to find out how students see themselves as readers and how the survey material believes that the students comprehend reading. Eight children, both girls and boys have participated in the interview.