Den svenska detaljhandeln har under senare år genomgått en betydande förändring. Stora delar av detaljhandeln bedrivs numera på externa handelsområden istället för i stadens centrala delar. Nya områden byggs och med detta följer en ökad konkurrens mellan handelsområdena. Kunden måste ta ett beslut vilket område de vill besöka. Detta beslut tas genom att jämföra hur intressant ett område är i sin helhet i förhållande till ett annat.

Teching aid in form of schoolbooks plays an importent role. The teacher uses schoolbooks as a tool in its tutoring. I have examined how and whether the pictures in the schoolbooks are presenting people and ethnic minorities biased and stereotypical. The material I have examined consisted of a series of schoolbooks (So-direkt 1-3, samhällskunskap av Bonnier 2003).To find out if that is the case I have used a theory by Stuart Hall, his theory is about people and how they are represented in different types of media, like pictures and text. I studied it by using the method of Image analysis where I investigated and interpreted the denotation and konnontation of the pictures.

Betydelsen av varumärke, identitet och Image på dagens konsumentmarknad är sällan ifrågasatt och bekräftas av mängder med studier. Det som däremot inte är lika klarlagt är vilken roll dessa begrepp spelar på den lite mer ljusskygga industrimarknaden. Mot bakgrund av detta ville jag ta reda på hur den interna och externa kommunikationen kan se ut på ett företag som inte har en publik målgrupp.Syftet med denna uppsats var att undersöka hur ett litet B2B-företags identitet och Image uppfattas från tre olika perspektiv; ledningens, de anställdas samt kundernas. Föremål för min undersökning var Compware Medical, ett tyskt företag i medicinteknikbranschen som riktar sig till kliniker, sjukhus och fångvårdsanstalter.  För att få svar på frågeställningarna genomfördes kvalitativa intervjuer med informanter från varje grupp. Eftersom förförståelsen och involveringsgraden i ämnet antogs vara olika beroende på om informanten tillhörde ledningen, anställda eller kunderna användes en intervjuguide för respektive grupp.

The purpose of this thesis was to determine the tv-show Efterlyst?s (Wanted)effects on viewers when it comes to how crime, criminals and victims are portrayed in the show. In order to achieve the purpose of our the study, both  quantitative and  qualitative approaches were used We compared the Image Efterlyst gives of crime, criminals and victims to statistical information from The Swedish National Council for Crime Prevention and The Central Bureau of Statistiscs. By using focus-groups we also studied how Efterlyst portrays, in the season of 2009, and how it may have affected its viewers. Our conclusion was that there are important differences between how Efterlyst portrays crime and the Image of crime the statistics gives.

AbstractThe purpose of this thesis is to analyse the basis of Russian diplomacy, and by doing that develop the analytical instruments available, in order to improve the comprehension between the parties in negotiations. Descriptions of the national characteristics of Soviet and Russian diplomacy are made by an analysis of memoairs and other examinations of their negotiating behaviour. To ensure the result of the characteristics two case studies of the non-nuclear proliferation negotiations are made, followed by a comparation between the Soviet and Russian diplomacy. From these results, I analyse the groundworks of russian diplomacy, using three theories about how ideology, national identity and prevailing self-Image can affect the national negotiating behaviour. The results show that there have been changes in only some parts of the negotiating behaviour and that there is a need for all three theories to explain different parts of the complex system of Russian diplomacy which is based on the plurality of culture, ideology, language, ideology and history..

Many sexual crime matters are in a difficult position when it comes to proof, where it's word against word between the parties. However, the legislation states that it's the offender's actions that are to be in focus for the judicial judgement, but often the focus is on the woman, whether she said no and how she acted in that particular situation (Sutorius & Kaldal, 2003).The purpose with this essay was to investigate the professionals' view of the raped woman and what Image the professionals convey/construct of the legal proceedings she goes through. With professionals, we mean lawyers and other professionals that function as support or treatment contacts for raped women. The questions we considered to be relevant for our investigation were: What Image of the raped woman do the professionals convey? What Image of the crime rape do the professionals convey and what Image do they convey/construct of the legal proceedings the woman goes through? How is the view of the raped woman constructed in society? We considered qualitative interviews mixed with earlier studies and theories to be the best investigative method for our purpose.

The purpose of this essay was to describe how individual members of the self-help group Al-Anon discuss the importance and the influence the group has/have concerning their own lifestyle and self-Image. To find answer to this I carried out qualitative interviews with five female members of a local Al-Anon group and later on analyzed the interviews using various concepts based upon the symbolic interactionism. I have mainly used concepts as; role-taking, significant symbols and referencegroup. Through the analysis of the interviews I have seen that the respondents self-Image and thereby also their self-esteem has changed since they became a part of their local Al-Anon group. I have also noticed changes in their behaviors in their way of life.

The overall purpose with this study was to examine the influence elderly people have over their granted home help. Specifically, the aim was to examine in what extent the Image of the elderly as a unique individual emerges in the plans where the home help is described [?genomförandeplaner?]. A plan which is personally designed is used as an indicator of personal influence. A text analysis inspired by Michel Foucault?s discourse concept, was carried out and the study adopts the concepts standardization and categorization as well as the theory of ?Sense of coherence?.

Syfte: Arbetet syftar till att undersöka Försäkringskassans Imagearbete och hur de arbetar med att skapa en Image som rättvist avspeglar den nya identiteten ?Den Nya Försäkringskassan?.Metod: Vi utgår ifrån ett hermeneutiskt tolkande perspektiv för att skapa djupare förståelse i det som undersöks. Detta kombineras med en abduktiv ansats vid alstringen av kunskap där vi väger teori och empiri lika tungt, samt skapar dessa med hänsyn till varandra. Datainsamlingen består av både kvantitativa och kvalitativa insamlingsmetoder så som primärdata i form av semistruktureradeintervjuer och en enkätundersökning. Sekundärdata genom årsredovisning och budgetunderlag.

Background: The purpose of this study was to explore the reasons that motivate women to seek cosmetic breast augmentation surgery, to examine their self-concept and how they relate to their breasts.Methods: Ten female postoperative participants who have undergone an aesthetic breast augmentation surgery on private clinics were interviewed using an unstructured interview format. Self-report questionnaire was used as a complement to the interview. The purpose of this was to examine women's self-concept. Six female postoperative participants who have undergone a breast augmentation surgery on public clinic and had medically confirmed defect also completed the measures.Results: The results of the interview analysis showed that some participants experienced positive physical and psychological outcomes of surgery and some did not. Several main themes were identified relating to the initial reasons for performing surgery.

AimThe aim of this study was to evaluate the effects of MotVikt´s obesity-treatment program on eight severely obese subjects, concerning Body Mass Index, Waist-Circumference and Weight after three and a half months and Sense of Coherence, Body Image and Self-experienced Health after three months. The question in focus was: Did MotVikt´s obesity-treatment program have any effects concerning the factors mentioned above?MetodInformation was collected with questionnaires that were filled out by the eight subjects, three men and five women, who participated in MotVikt´s last round of treatment. Data concerning waist-circumference, weight and BMI were provided by MotVikt. The questionnaires that were used to get information about Sense of Coherence, Body Image and Self-Experienced health were SOC-29, BSQ and IQOLA SF-36.ResultatThe average BMI in the group has decreased with 2,9 kg/m2, from 39,7 till 36,8.

Due to the increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ?do good? by publishing annual sustainability reports. The Swedish food market has been one of many markets investing in being environmentally friendly.

The purpose with this thesis is to analyse the Image of the Chinese that was constructed and maintained in the materials published in association to the Swedish Mission Covenant Church (SMF) missionary work in China between the years of 1890 to 1914.The analysed material is mainly from the periodical Missionsförbundet, the analyse also include various books, biographies and anthologies. Inspired by Michel Foucault I found my methodological starting point in his discourse term. Frome there, by the help of the texts of Torjer A. Olsen, I constructed a discourse analyses, by which I analysed my materials.The survey showed that the material associated to SMF foremost constructed a negative pictureof the Chinese as unclean, conservative, arrogant, liars, greedy, loud, bad singers and that the woman situation was seen as untenable. A more appreciative picture also emerged and the Chinese was described as polite and strong.

The use of vision applications are growing and the demand for integration and connectivity with other industrial automation control devices is increasing. Some businesses that are using vision technology follow US Food and Drugs Administration (FDA) regulation concerning audit trail. This thesis investigates the possibility to use vision technology for counting objects, achieving connectivity and to follow FDAs audit trail regulation. A market survey has been used to select suitable hardware and software to be used in the design of an application that is able to count objects and that uses standard industrial network connection i.e. OPC data access and Microsoft?s .NET components over Ethernet.

Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand Image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand Image changes depending on the text size where small text will have a positive effect..