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2023 Uppsatser om Image rhetoric - Sida 55 av 135

Ursäkta, var är toaletten? Patienters upplevelse av att få en tillfällig loop-ileostomi nedlagd efter rektalcancerbehandling

Introduction: Reversal of a temporary loop-ileostomy is the final step after a long treatment for rectalcancer, an event that the patient has been looking forward to for a long time. Studies have shown that patients often have a significant impact on the bowel function after reversal of the stoma.Aim: To describe how the patient experienced the first time at home after reversal of a temporary loop-ileostomy due to rectalcancer. Method: Qualitative semi-structured interviews, with 15-20 patients who have undergone reversal of a temporary loop-ileostomy due to rectal cancer, will be conducted. The interviewes will be analysed using qualitative content analysis according to Graneheim & Lundman (2004). The patients will be recruited from the colorectal unit at Sahlgrenska University hospital/Östra and from the surgical unit at Kungälvs hospital.

Entreprenörskap ? Vår tids skolpolitiska filosofi? En ideologikritisk analys av Lpf 94 och Skola 2011

The aim of this Master?s thesis is to examine the ideological currents that have influenced the swedish school system since the 1990's. The background of my interest is the lively debate in schools and media about the new School reform 2011. My hypothesis is that education in 2011 largely will be influenced by neoliberal and neoconservative values. The method I`ve used is discourse and ideology critique, which examines the relationship between rhetoric and power. These concepts are useful to explain the ideological change in different policy documents and in curricula, for example Lpf 94 and School 2001. The theoretical framework is based primarily on the neoliberal and the neoconservative agenda, which are two distinct political rationalities in the contemporary postmodern world.

Sociala Medier som kommunikationskanal för B2B-företag

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

Musikaliskt skapande : improvisation och komposition i olika sammanhang

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Masterarbete del I. Dokumentation av masterarbete : en sångteknisk undersökning av sångidealets utveckling genom tiderna

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Facebook-reklam ? irriterande men användbar : En kvalitativ fallstudie om vad generation Y gör med reklam

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.

Birgitta - Helig eller helgalen? : Kan Birgitta Birgersdotters mystika gudserfarenheter ha sanningsanspråk?

Prisons are for many an unknown world, and few know about the prison culture which includes unwritten rules, power structures, interactions and relationships between inmates and correctional employees.While many think that Swedish prisons are too comfortable,inmates are facing extreme stress due to surveillance and detention, by depriving inmates their possibility to shape their own lives. When the inmates is deprived of control over their own life?s the penal system have great power to shape and to influence the inmates.The purpose of this paper is to investigate prisoners' experiences of treatment and exercise of power in prisons. Starting point is to examine what are the kinds of relationships between prison officers and inmates from a power perspective, if there is any difference between the closed and open prisons and how the inmates affected by the structures that exist.Based on my overall purpose, and with my informant´s stories which revealed a number of similar points, four main headings were developed; Mass media and society´s view, and unknown world, interaction between inmates and prison officers and consequences.Prison officers with the role as a contact persons as well and other staff which work close to the inmates play a significant role by supporting through motivational interviewing and can help the inmates to gain insight about their life situation and actions. My informant?s underlined that a good contact person can either help or discourage.Inmates who contributed with their experiences express that there is a big difference between open-and closed prisons.

"Det var en gång?" : En textanalys om hur VisitSweden använder storytelling i framställningen av svensk matkultur och dess aktörer

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.

Illustrerad narrativ

Konsten att berätta historier med bilder och illustrationer är något som har funnits i flera tusen år. Detta kandidatarbete undersöker ämnet illustrerad narrativ och redogör olika aspekter och principer som är avgörande för att man ska kunna förmedla ett budskap med hjälp av illustrationer. Idag förknippas illustrerad narrativ framför allt med serietidningar, bilderböcker och grafiska romaner som berättar en narration i form av en serie av bilder. Under den teoretiska delen av arbetet har jag först gått igenom illustrerat narrativs historia och sedan redovisat principer för det moderna illustrerat narrativet. Jag har också forskat kring bildens kommunikativa värde och samspelet mellan bild och text.

Personifieringen av den politiska retoriken : Fredrik Reinfeldts argumentation i personliga intervjuer

The public libraries in Sweden has an obligation to serve all of its citizens, but despite of this they often fail to include their LGBTQ-patrons. Since the year of 2008 RFSL (the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights) have arranged a specially designed certification-process based on normcritical criterias that a chosen institution should fulfill to make their work more inclusive for LGBTQ-people. Sollentuna is the first municipal in Sweden to certificate all of their libraries. This study aims to examine what the certification have meant for the public library in Sollentuna and how a normcritical view can contribute to include LGBTQ-patrons at the library. As a method we used a qualitative interview-study to get a full picture of the certification-process and its influence on the public library of Sollentuna.

Jakten på det nya : tankeexperiment och idéer i ett föränderligt vetande

Det här är en vetenskapsteoretisk uppsats med problemformuleringen hur kan vi förstå nytänkande, mänskligt resonerande och vetenskaplig utveckling ur ett retorikvetenskapligt perspektiv? Arbetet sker utifrån temat det nya, som i ny förståelse av tillvaron. Jag motiverar retorikens relevans i uppsatsen genom att definiera retoriken som en lära om och förmågan att förstå tillvaron. Retorikvetenskapens plats och relevans för problemformuleringen tydliggörs genom att visa hur retoriken kan förstås i relation till några kända och betydelsefulla fysiska teorier och tankar från Einstein och Galileo. Jag inleder min studie med Gärdenfors kognitionsforskning och Castoriadis förståelse av skapandet av nya idéer.

En IT-baserad plattform för skolförbättring : En kvalitativ studie av lärares informations- och erfarenhetsutbyte

This thesis has created an image of the exchange of information among teachers in the Swedish upper secondary school. The study indicates that the exchange of information seems to be limited at all levels and the exchange that takes place outside the own teaching team occurs mainly through teachers personal networks. The study also shows barriers that may exist and the opportunities that an increased exchange may generate. From the picture that the empirical material provides and the theory that is presented a discussion is made around how IT can best support the organizational learning in schools. A concrete proposal is that at national level an IT platform should be created, which primarily focuses on materials that are created by its users and has an open architecture with a single login..

Den Kriminelle : Rationalisering, kausalitet, motiv och moral i före detta kriminellas berä?ttelser

Under flera decennier har svensk media fascinerats av politiska skandaler. Våra svenska politiker har blivit hårt kritiserade och varje steg de tagit har blivit granskat. Jag har studerat fyra stycken svenska politiker som har skapat skandaler enligt svensk media. Den här uppsatsens syfte var att undersöka vilka strategier dessa fyra politiker använt sig av för att försvara sig själva eller sin politik. Detta är intressant ur ett retoriskt perspektiv då jag studerat hur dessa politiker agerat för att återuppta förtroendet hos svenska folket.

En bild säger mer än tusen ord. En studie om hur unga tjejer och killar talar om droger

The aim of this study is to examine how young people look at and perceive drugs by studying how they discuss and reason about drugs. The essay's main interest is not whether young people use drugs or not. We are primarily interested in how young people talk about drugs. The questions that we want to get answered are:What are the beliefs that young people have about drugs, drug use and drug users? More specifically we seek answers to which images, symbols and attributes that young people links to drugs, drug use and drug users.What is important in young people's construction of beliefs about drugs and drug users? More specifically, which are the information sources and reference groups that young people assigns significance?We used focus group interviews as the research method.

Hyllning som politisk kriskommunikation? : En studie av Göran Persson tal i samband med mordet på utrikesminister Anna Lindh 2003

Det övergripande syftet var att ta reda på genren genus demonstrativums betydelse i politisk kriskommunikation och frågeställningarna var:  ? Hur använder Göran Persson genren genus demonstrativum för att bearbeta den politiska kris som ett ministermord innebär? ? Vad vill Göran Persson uppnå med sina tal och med vilka retoriska medel försöker han skapa mening kring mordet? ? Vilka attityder försöker Göran Persson få åhörarna att inta och hur gör han det?  Materialet bestod av fyra tal och den övergripande metoden var strukturell och stödmetoderna stil-, ideologkritisk-, och retorisk analys. Jag lutade mig bland annat mot teorier av Elmelund Kjeldsen och Johannesson. Studien visar att genren genus demonstrativum stärkte och enade medborgarna i ett krisdrabbat samhälle. Istället för att fokusera på dådet hyllade Göran Persson Anna Lindh och använde henne som symbol för det demokratiska samhället.

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