The study aims to investigate student?s attitudes and experiences of information retrieval on the Internet, as tools for learning. I have been interested of their own views about their own knowledge and experience in the subject, information seeking on the Internet. The focus is on what they perceive as problematic, what skills they consider they have and what needs they have in terms of teaching. Data were collected via questionnaires.

The Irish immigrants have been an important part of London throughout the centuries. Their presence can be found from the 17th century and onwards. Initially occupied as seasonal workers in agrarian fields the Irish later found alternative ways of supporting themselves as the Industrial Revolution transformed the whole of England. Despite their vital importance to the construction of what was to be known as "the modern Babylon" the Irish have been victims of both social prejudice and maltreatment. Some historians have imposed a comparison between the Irish in England and the African slaves in the United States.

The exclusion of visually impaired from the information flow presented to us through signs was what led me into this project. With a growing amount of information being presented to us on signs and digital information surface the need of communicating this information in a way that could be read by visually impaired is evident. Looking into different ways of communication, my goal was to create something that filled the need of the visually impaired without branding them as disabled. Having a close relative with bad eyesight is became evident on how much it limited her in her everyday life, not being able to navigate herself without the support of her husband. Through interviews with her and others with varying diagnoses I reached an insight in their situation. To my surprise they still favored a visual form of communication before an auditory or tactile form, because it?s easy to survey and quick to interpret.

This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.

AbstractThe purpose of this thesis is to examine the professional female members of a board in listed companies. During the 21st century the issue of female quotation into the executive boards was discussed in both the media and politically due to womens underrepresentation in these contexts.The main purpose of this thesis is to examine the professional female members of boards stories of the role models they have, what characteristics have evolved, the views of others, and the self image. In addition, we want to investigate how women perceive themselves in a male-dominated field to identify how the female identity is created at work.Through a qualitative research in the form of personal interviews, we have gathered empirical material that forms the basis of our results. The answers from the interviews have been analyzed with the help of relevant theories and a social constructionist approach throughout the thesis. For our theoretical approach, we primarily chose symbolic interactionism, identity theories, and concepts such as the glass ceiling and gender strategies to analyze the data.The result of the survey shows that there are many elements that play into how women form their identities.

Information is essential in order for pharmaceutical companies to be successful. This essay focuses on the information provision of pre-clinical scientists at AstraZeneca R&D Lund, and the role of the company library in this process. In semi-structured interviews, four pre-clinical scientists were asked to describe their information provision regarding what type of information they need, how they find it and what sources of information they use. Four librarians from the company library were also interviewed to give their perspective on the information provision of pre-clinical scientist. The study also aimed at comparing the image of the process as described by the scientists themselves and the librarians.

Denna uppsats ämnar undersöka om ett företag som använder sig av sparsmakad marknadsföring ändå når ut med sitt budskap till sina kunder. Det företag vi valt att göra en fallstudie på är Filippa K, ett väletablerat klädföretag som inte använder reklam i någon större utsträckning, dels på grund av rädsla att varumärket ska överexponeras och förlora sitt grundläggande koncept och dels för att man från företagets sida anser sig ha tillräckligt god kännedom på den svenska marknaden. Främsta syftet med vår studie är att försöka ta reda på om kunder trots detta uppfattar Filippa K på samma sätt som företaget önskar. 30 stycken intervjuer med slumpvis utvalda kunder till Filippa K ligger till grund för vår studie, resultaten har vi sedan applicerat på fyra välkända teorier på området. Vi anser att vi kan dra slutsatsen att diskrepansen mellan profil och image är liten.

Uppsatsen handlar om hur de som intervjuats ser på mat och ätande. Viktiga avsnitt är, vad som är mat och inte mat. Här tar jag bland annat upp vad som är mat enligt informanterna men också vad som inte är mat. Jag skriver om måltider och deras betydelse. Tid och tidsaspekter som rör mat avhandlas också.

The purpose of this masters thesis is to study two subject gate-ways within the field of Swedish higher education and academic research, concerning structuring and selection of Internet resources to facilitate information retrieval for their target groups, and also to study two co-operation projects in the same field, one national and one European, to see how the co-operation is being carried through and how the gateways in the projects can serve from a wider perspective. The gateways, AGORA and NOVAGate, are being studied mainly by their Web sites and two e-mail interviews with persons responsible for the gateways. Facts about the national project are principally based on an interview with BIBSAM. The European Renardus is being studied out of articles and information on the Web site. From the results of the study it is being clear that the purpose of the gateways is to make a quality-selection of information accessible via the Internet and thereby facilitate for their target groups to find usable information.

Idag finns det väldigt många aktörer inom modeindustrin som alla kämpar om en plats påmarknaden. Varumärket har därför blivit ett allt viktigare konkurrensmedel och ett sätt attutmärka sig och skapa mervärde för konsumenten. Vi tycker att det är intressant att se på hurett varumärke kommunicerar och om företaget bakom varumärket lyckas förmedla sittkärnvärde till konsumenten.Syftet med den här uppsatsen var att se på vad varumärket Elvine kommunicerar tillkonsument via butik. Elvine är ett Göteborgsbaserat varumärke som har skapat streetwearklädersedan år 2000. Vi ville se på om varumärket Elvines identitet stämmer överrens meddess image.

Purpose: The purpose of this study is to examine different organizations' views on their communicative crisis work. The study will analyze organizations' crisis prevention efforts, its views on the crisis of accountability in relation to stakeholders and to work for a crisis to be elucidated. In order to delineate the study focuses the investigation on various train organizations. Then the concept of crisis is something that circulated widely in the train sector in recent years.Theory: This examination has chosen to use the theory Situational Crisis Communication Theory. It is an empirically tested theory of a collection of different strategies.

The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.

Summary:The Clinical Training Center at the Swedish University of Agricultural Sciences in Uppsala uses new methods for educating and training veterinary students. Among these methods are computer programs. The aim of this study was to create an interactive application based on data from horses CT-scanned at the Center for Medical Image and Visualization at Linköping University Hospital. The purpose of this application is for veterinary students to be able to use multidimensional visualization to study equine anatomy. The resulting application named "EQUINE VIRTUAL ANATOMY - Flash in the Tunnel" consists of data from six heads, one left foreleg and a wooden dalahorse.

The aim of this thesis is to define digital library, and to investigate a relation between the construction of a digital library and user needs. The main questions to be answered are: 1 What criteria was used when constructing a digital library, particularly concerning issues like purpose, function, design, supply, services, resources and future development of the digital library? 2 How do the digital library system designers and system builders criteria correspond with those of postgraduate researchers? And what factors affect the use? A digital library is an enterprise that gives access to information stored digitally and directly available on the net. The crucial is that the enterprise has a control over collection of information and responsibility to make it available to a defined group of users. In order to investigate the relation between the construction of the digital library and user needs, I have interviewed five key people involved with the work with the digital library and twenty postgraduate researchers from the Gothenburg University.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..