Syfte: Syftet är att undersöka vilka värden ett konsultbolag bör kommunicera, för att attrahera entreprenörer i etablering- och uppstartsfasen. Metod: Primärdata har insamlats genom kvalitativa semi-strukturerade intervjuer genom för vår uppsats relevanta respondenter. Sekundärdata har främst baserats på vetenskapliga artiklar, rapporter och teoretisk litteratur. Teoretiska perspektiv: Vi har baserat vår teori utifrån relationsmarknadsföring, image och imageförändringsteori och är kompletterad med konsult-klientrelationsteori samt teori rörande entreprenörers behov och personliga egenskaper. Empiri: Primärdata har insamlats genom kvalitativa semi-strukturerade intervjuer med Malmö Nyföretagarcentrum, professorn i entreprenörskap Hans Landström samt entreprenörer i etablerings- och uppstartsfasen.

In this thesis proposals for different designs of a borehole thermal energy storage (BTES) have been developed for the building DN-huset in Stockholm, Sweden. To build a BTES results in savings in energy costs by approximately 44 %, i.e. 2 million Swedish crowns annually. Furthermore, a BTES would reduce the annual environmental impact with roughly 75-157 tonnes of CO2 equivalents per year, depending on how the electricity consumption?s environmental impact is estimated.

A qualitative interview study how the normative gender images affects on women, their roles and positions in a drug abuse. The purpose of this study aims to shed a light at the consequences that the normative gender scenario inflicts on women with drug abuse and how these prejudices affects these women. Based on interviews with four different women who all lived with a drug abuse we have problematized how the gender system and the normative gender images affected them. We have used gender perspectives and social constructivism theories while analyzing the empirical basis. More specifically we use the theories of Butler about how gender constructs through performative actions and Hirdmans theories of the gender system.

SyfteVårt syfte är att få ökad förståelse för den problematik som kan finnas för ett globalt konsultföretag att nå fram med sin identitet till en lokal marknad. Våra frågeställningar är:1. Vilken identitet har Capgemini?2. Vilken image av Capgemini har potentiella kunder på en lokal marknad?3.

Historical research about the so-called New Left was until the late 1990s an entirely newacademic field in Swedish academia. However, a large part of this research still deals withquestions concerning ?who did what? and perhaps more notably ?who was right?.This thesis is an attempt to move away from such inquiries and instead look towardshow one albeit small but very important part of this so-called New Left discussed andused the term America and things American. Formed largely around the Anti-WarMovement, the Marxist-Leninist ? or ?Maoist? ? Left naturally opposed US worldpolicies; but perhaps more interesting a significant part of the ideas about America andthe Vietnam War seemed to stem from USA itself ? such as naming your anti-war folkgroup ?Freedom Singers? after the US civil rights group ?The Freedom Singers?.Analyzing three Swedish Marxist-Leninist magazines the study thus complements theresearch on not only the Swedish New Left but also the study of anti-Americanisms;firstly, by examining what the Marxist-Leninist left considered particularly American;secondly, by studying in what context these particular Americanism was discussed; and,thirdly, by observing if these notions changed over time, and why.

Södertörn University was built in the suburb of Stockholm to bring hope for students that aren?t used to study. Ever since the university was built there has been a debate on internet message boards such as Flashback and a discourse has developed in the recent five years. The public discourse has had a negative influence on how the university is perceived by the public. The purpose of this study is to analyze how this discourse has developed the image of the university and how it has evolved.

The aim of this Masters thesis is to examine how the images of librarians are conceived and held by the public. It has often been claimed that librarians are subject to widely spread negative stereotyping. My purpose is to study the nature and origin of these stereotypes. Since popular media is one source of these stereotypes and images I have chosen to look into how librarians are characterized in 20 Swedish novels written between 1982-2002. The questions this thesis aims to answer are: What images of librarians occur in the novels? How are the tasks of the librarians respectively described in the novels? How are female and male librarians respectively described? The analysis of the novels is then compared with interviews with three professional librarians about their view of their professional role and their perceptions of its status and image.

The aim of this study is to examine the image of Judas Iscariot in popular culture with the help of two movies, The Last Temptation of Christ and Son of God. This study is based on a film analysis where a characterization is in focus. The method has also chosen to include intertextuality. This is because it is relevant to show how writers and filmmakers used the previous materials to create their own versions. Survey theory was based on a mediatisation-theory.

Den svenska modebranschen är en hårt konkurrensutsatt bransch och för mindre modeföretagi tillväxtfas är ett starkt varumärke och image en viktig del i att särskilja sig och sinaprodukter från mängden. I ett mindre modeföretag kan varumärkesfrågor lätt komma attbortprioriteras med främsta motivet att budgeten inte ger utrymme för den typen av satsningarsamt att kompetensen inom företaget ofta brister på just dessa punkter. Som alternativ har denexterna varumärkesprocessen presenterats som ett mer realistiskt alternativ för det mindremodeföretaget då det går ut på att låta sitt kringliggande externa nätverk i större utsträckningstyra och påverka varumärket. Detta branschnätverk kan bestå av allt från media, regering ochintresseorganisationer till mer närliggande aktörer som återförsäljare, PR-byrå ochleverantörer.Syftet med uppsatsen är att, utifrån ett varumärkesperspektiv, beskriva vilket inflytandeexterna branschaktörer har på ett mindre modeföretags tillväxt. För att exemplifiera problemethar en enkel fallstudie på det svenska modeföretaget Stylein genomförts, som med sinpositionering i det svenska medelprissegmentet och tillväxtfas befinner sig inom ramen förden problematik som beskrivs.

The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

The purpose of this thesis is to study the attitude towardscomics among librarians as well as their personal image ofthe overall attitude towards comics among librarians and themanner in which the attitude of the librarians affects how thecomics are treated in the library.I have performed this study with a qualitative approach andhave interviewed a total of five librarians working in twodifferent libraries.I have founded the theoretical base for my research in anumber of historical attitudes towards comics and thencompared these attitudes towards the answers given in theinterviews as well as prior research found in three theseswritten by Magnus Johansson, Sarah Johansson and KarinEsaiasson.The results of the study is that traces of most of thehistorical attitudes can be found among all of the interviewedlibrarians but that none of them are harboring any negativeattitudes towards comics themselves. On the other hand thestudy does imply that the image of the librarian who onlythinks that comics are meant for children is still very muchalive in the collective subconscious of the librarians.The study also shows that while librarians of today tend tohave a neutral outlook in comics the historically subpartreatment of comic in the libraries and the subsequent lack ofacademic support on the subject have made it necessary forthe librarian in charge of the comic-section to have apersonal interest/liking for comics to be able to do a goodjob..

Syftet med studien är att utifrån Sverigedemokraternas valkampanjfilm undersöka hur de planerade kommunikationsverktygen profil, identitet och image tolkas utifrån tre olika perspektiv. Under studiens gång har vi genomfört strukturerade intervjuer med tre medlemmar inom Sverigedemokraterna, en semiotisk filmanalys av partiets valkampanjfilm och utfört enkätundersökningar med 100 röstberättigade elever vid Erik Dahlbergsgymnasiet. Studiens resultat visar att Sverigedemokraternas profil stämmer överens med valkampanjfilmens identitet. Gällande image anser partiet att allmänhetens tolkning inte stämmer överens med partiets profil. Ett problem som Sverigedemokraterna säger sig ligga i att media har kommunicerat en felaktig bild av partiet. Vår semiotiska filmanalys visar att Sverigedemokraternas budskap framgår tydligt i valkampanjfilmen genom att visa hur invandringen kostar mycket, samtidigt som pensionärerna blir drabbade. Studiens resultat visar även att mer än hälften av eleverna på Erik Dahlbergsgymnasiet hade en negativ inställning till Sverigedemokraterna och 70 procent ansåg att individerna i valkampanjfilmen framställs orättvist..

Studiens syfte är att undersöka sambandet mellan elevers läs- och skriv svårigheter och självförtroende samt om självbildsuppfattningen påverkar läs- och skrivinlärning samt kamratrelationer. Syftet konkretiseras genom följande frågeställningar: Är självbilden en påverkansfaktor i kamratrelationer, för elever med läs- och skrivsvårigheter? Är läs- och skrivsvårigheter en påverkansfaktor för självförtroendet i skolprestationer, för elever med läs- och skrivsvårigheter? Uppfattar elever med läs- och skrivsvårigheter sin skolsjälvbild mer negativt än elever utan läs- och skrivsvårigheter? Den teoretiska bakgrunden och tidigare forskning visar både samband och olikheter i resultat av liknande studier. Sambanden i frågeställningarna undersöktes med kvantitativ enkätundersökning av 58 respondenter. Undersökningen av eleverna i de specifika klasserna har inte gett något underlag till att det skulle finnas något samband mellan försämrat själförtroende, för elever med läs- och skrivsvårigheter och kamratrelationer.

The aim of this paper is to investigate the problems in multilingual thesauri, with a focus on the problem of conceptual equivalence between different languages. This study compares the problems and solutions that have been carried out in the Eurovoc multilingual thesaurus with the ISO 5964 ISO 5964 is a guideline for establishment and development of multilingual thesauri. The Swedish descriptors in the subject area "education and communication", from Eurovoc have been observed and compared with the guidelines recommendations. The results show that, the majority of the investigated Swedish descriptors do not present any problem. Most of the terms that are used as descriptors are found in dictionaries and glossaries or appear with high frequency in Swedish websites.

The aim of this study is to examine the existence of norms in three Spanish textbooks intended for upper secondary school in Sweden. One category of norms, gender norms, is selected for analysis. The focus of the analysis is on how gender norms are represented in the textbooks. The concept of gender also includes - in addition to the relation between man och woman - ethnicity, sexuality and disability. The three analysed textbooks are Caminando 3, Vistas 3 and El Sur paso 3.