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8713 Uppsatser om Image restoration theory - Sida 42 av 581

Att styra och ställa med den interna kommunikationen, är det någon mening? : ? En studie på Försäkringskassan

Syftet med den här studien är att undersöka hur medarbetare förhåller sig till de mallar och styrdokument som ska användas för den interna kommunikationen och hur de i sin tur uppfattar att det påverkar organisationens image..

Leken som ett verktyg för lärandet

The present study deals with the importance of play for children's learning in preschool. The purpose is to investigate the importance of play for children's learning in preschool from a pedagogue?s perspective. The study is based on two issues: How does the pedagogue´s who were interviewed reason about the impact the play has on children's development? How does the pedagogue´s approach to make play a learning situation? The empirical data is based on semi-structured interviews with four preschool pedagogue´s.

Du är vad du inreder - En kvantitativ studie om inredning i bostadsannonsers påverkan på köpintresse

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

Staten och samhällskontraktets säkerhetsgarantier : de fredsbevarande missionernas komplementära samhällsfunktion

Not enough attention has been paid to the correlation between the failure of peacekeeping operations and the actual source of civil wars. This text is an attempt to fill that gap. Hence the question: under which conditions is it possible for peacekeeping operations to replace the responsibility of the state concerning the security aspects of the social contract? The outset of the text, using the theories of Robert Nozick, is a theoretical approach towards the founding of states, described as the merging of entities. The theory serves a purpose since it, in combination with identity, illustrates in what manner the glue of society occurs and the rallying around other kind of loyalties like clans and ethnicities.

Från soptipp till naturreservat : En studie av makt i Lövsta-Kyrkhamn-Riddersvik genom actor-network theory

This paper investigates, through an actor-network theory perspective, how the recreation area Lo?vsta-Kyrkhamn-Riddersvik northwest of Stockholm has developed from being a dumping site into becoming a nature reserve. This investigation also tries to describe and explain which values that have been promoted in the area by the local voluntary associations and companies. Lo?vsta-Kyrkhamn-Riddersvik has been inhabited for more than 3000 years, originally with farming as the most important business.

Tweens' uppfattade värde av ett varumärke : - en studie av konsumenter 10-14 år och hur de relaterar sig till ett varumärke

Background:The value a consumer connect with a certain brand and its design differ from person to person. This value ought to be investigated. Why does people buy expensive things when there are cheaper alternatives? Is it brand equity and/or the perception of a brand?s value that make a difference? People strive to show themselves and to perform through products, which makes it interesting to see to the perceived value of design.Tweens is a group of consumers that are easily influenced to consume products by their surrounding. To choose clothes, shoes and other products after what your surrounding?s demand, is a way of adapting yourself to society.

Ännu en genusanalys? En granskning av hur kvinnor och män framställs i islam och hinduism.

The aim of this Bachelor essay is to examine the portrayal of women and men constructed in two textbooks aimed for religious studies. The aim is also to examine how the image relates to the curriculum directives on gender equality. The theory consists of gender theory based on work by Catharina Raudvere, Jeanette Sky and Yvonne Hirdman. Previous research on gender and textbooks has shown that male perspective often dominates and that the female perspective is insertions in the rest of the text.?Genustrappan? (gender stairs) are used as analysis method.

Kundrelationer och kundlönsamhet: En fallstudie av ett modeföretag

This thesis studies the customer relationships and customer accounting methods used by a Swedish fashion company. The aim is to test the empirical applicability of the relationship based framework developed by Lind and Strömsten and to explain potential differences between empirical observations and theory. The framework is based on the categorization of four customer relationship groups and the appropriate customer accounting methods to be used for each relationship. The fashion company, that recently assessed the profitability of its customer base in an aim to implement a new customer strategy, is the object of the qualitative case study. The case study reveals that all customer relationships are to be found at Whyred, except the connective customer relationship.

Zenbuddhistiska meditationsträdgårdar - för ökat välbefinnande i Sverige

This paper is intended to provide a picture of which associations water can wake in the human mind from the perspectives of garden history as well as from that of environmental psychology. I hope to paint a fairly broad picture of our perception of water that can serve as a basis for discussion and as a starting point for different forms of design work in landscape architecture. The historical perspective emphasizes the importance of water as a condition for the emergence of gardens and in a wider perspective the importance of water in early cultures. Also, I describe a picture of how water has been used throughout the history of gardens from early Egypt to the baroque era. The garden history analyzed from an art historical perspective gives a picture of human associations to water, and the history behind these associations is presented. As a compliment to the art history approach, I have chosen to highlight our associations with water from the perspectives of environmental psychology and evolutionary science.

Det emotionella valet - ett alternativ och komplement till rationaliteten

The purpose of this thesis is to evaluate and develop a useful theory of human behavior that recognizes the importance of our emotions. The new framework, called the theory of emotional choice, is developed by a holistic method in which results from the fields of psychology, sociology and (neuro-) biology are used to mutually support the conclusions. The theory is distilled into six preliminary points, which are based on the finding that we are not thinking as logical, rational and longsighted as is often assumed. Instead the regular human thinking is suggested to be shortsighted, intuitive and ruled by our emotions and our needs for generality, causality and normality.To demonstrate the usefulness of the new framework, it is used in an analysis of financial bubbles. Additionally, the fields of negotiation, election and ethics are suggested as potentially interesting to analyze with the new theory..

Det var en gång... : En kvalitativ studie om pedagogers uppfattning om användandet av sagor i förskoleverksamheten

The purpose of this study is to find out how teachers work with fairytales in preschools raising several questions;How would the teachers describe the literary environment at the preschools? What does theory say about the literary environment?What type of fairytales do the teachers perceive that they work with? How does theory describe these fairytales?What is the underlying purpose for teachers working with fairytales? What purposes are described in theory?My study is based on qualitative interviews conducted with three teachers working in preschool in a small town. The study is based on hermeneutic theory.  I have also used other theory to complete the study.         The teachers all see the possibility of using storytelling as a means to developing the children´ s vocabulary. Some of the teachers also use books and stories as a way of indirectly addressing ongoing personal problems.                                                                                                      The results of my study show that fairytales can be a valuable tool for personal development for children. Working with fairytales could be crucial to how children develop their curiosity and desire to learn and manage ongoing traumas in their lives.

Identitetens och imagens betydelse för varumärket : En studie av IKEA Uppsala

Syftet med uppsatsen är att undersöka hur väl IKEA Uppsalas identitet stämmer överens med företagets image i tre led:Skillnaden mellan hur varumärket uppfattas mellan ledningen ochanställdaSkillnaden mellan hur varumärket uppfattas mellan anställda ochkunderSkillnaden mellan hur varumärket uppfattas mellan ledning och kunderEtt varumärke skapas genom interaktionen mellan dessa tre grupper. Hur starkt varumärke företaget lyckas skapa beror på om grupperna har samma uppfattning av varumärket och hur väl relationerna mellan dem fungerar.För att uppfylla syftet har dels en intervju genomförts för att ta reda på ledningens uppfattning av varumärket och dels två enkätundersökningar, för att ta reda på kunders respektive de anställdas uppfattning av varumärket. Resultatet av den empiriska undersökningen visade att alla tre grupperna har en liknande uppfattning om vad varumärket IKEA står för, vilket tyder på att IKEA har ett starkt varumärke. Förbättringar kan dock göras i varumärkeskommunikationen för att öka medvetenheten av varumärkets värderingar och förbättra relationerna mellan de tre grupperna..

Gränsen mot omgivningen : hur formas stadens kanter?

The edge or the fringe of the city is often the first part of the city we encounter, and our perception of it will probably color the image we make in our minds of the city as a whole. Even though the fringe of the city is important to the image of the cityscape it has not very often been the direct object of attention either in planning, building or even in the heads of the masters, when big ideas were formed. More often than not the fringe seems like something that just happened over time due to separate landowners, businesses or actions of other financially strong operators. The aim of this essay is to try to describe the history of the city edge in Sweden, from the very first town in the 10th century until today?s expanding mosaic of different ideas and styles as well as to bring some clarity and order into some of the different ideas and ideals in the planning of the edge in different eras and to review how the edge has been shaped and used.

Lokal näringspolitik som nationell angelägenhet : - en teoriprövande studie av implementeringsproblemet i en näringspolitisk kontext

This study aims at contributing to the studies of political implementation. The theory of implementation claims that local implementation that meets the demands of national policies is close to none existing. By examining the implementation of industrial policy in two Swedish municipalities that differs in location, prosperity and political believes I am putting the theory to the test. If the test were to show that the implementation is rather well executed in these two cases, where the risk of failure is great, the questions about whether the theory is valid or not will rise.By interviewing the two local government employees in charge of the work with industrial policy, and studying their strategic documents I got my answers. This by looking at their work but also their attitudes towards the national policy in terms of understanding the policy, being able to work with it, and wanting to work with it.

gooh! Marketing Mix och Brand image : En fallstudie om hur brand image och marketing mix modellens faktorer påverkar konsumenters köpbeteende.

Till följd av en ständigt ökad konkurrens blir det allt svårare att som ny aktör att ta sig in på olika marknader. Vad som däremot kan underlätta etableringsprocessen för nya företag och varumärken är att associeras och förknippas med redan etablerade och välkända varumärken. Företaget gooh! är ett nytt måltidskoncept som funnits i drygt två år och är ett samarbete mellan Lantmännen och Operakällaren. Det intressanta här är att företaget gooh! har två kända varumärken som medverkar och står bakom konceptet.I den här uppsatsen kommer vi att undersöka hur Marketing mix modellens faktorer påverkar en konsuments första köp av en gooh! produkt, med syfte att se om någon av dessa faktorer är mer viktig än någon annan samt att se hur dessa samverkar med varandra. Vi vill också i denna uppsats se hur konsumentens första köp påverkas av att två starka varumärken står bakom konceptet gooh!.Undersökningen baseras på en kvantitativ undersökning där vi slumpmässigt frågat 50 konsumenter som alla handlat i en och samma gooh! butik.Resultaten vi kommit fram till i denna undersökning tyder på att den valda ?platsen? av butik, dvs.

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