The aim of this paper is to see if Sweden has implemented the recommendations and taken notice of the guidelines for employment that the Commission and Council set up every year and from this see the role of the Commission and Council for the national employment politics. The years that I focused on in the paper are year 2000- 2004. The method that is used is a case study research that is exploratory and explanatory. The theoretical starting points are theories about delegation, cooperation and a variation of control and autonomy. This is recognized in the Principal- Agent theory and the Principal- Supervisor-Agent model.

Syftet med den här studien är att undersöka hur medarbetare förhåller sig till de mallar och styrdokument som ska användas för den interna kommunikationen och hur de i sin tur uppfattar att det påverkar organisationens image..

The aim of this exam is about possibility to position a didactical theory of Curriculum for compulsory school, preschool class and the leisure-time centre 2011 (Lgr11). I use Michael Foucault?s discourse analysis to study the syllabuses for social sciences subjects History and Religion. The main theme is to seek what kind of world does these two social study subjects construct for students in high school. The point of using Foucault?s discourse is to seek specific knowledge and words which is used for power positioning.

The present study deals with the importance of play for children's learning in preschool. The purpose is to investigate the importance of play for children's learning in preschool from a pedagogue?s perspective. The study is based on two issues: How does the pedagogue´s who were interviewed reason about the impact the play has on children's development? How does the pedagogue´s approach to make play a learning situation? The empirical data is based on semi-structured interviews with four preschool pedagogue´s.

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

Background:The value a consumer connect with a certain brand and its design differ from person to person. This value ought to be investigated. Why does people buy expensive things when there are cheaper alternatives? Is it brand equity and/or the perception of a brand?s value that make a difference? People strive to show themselves and to perform through products, which makes it interesting to see to the perceived value of design.Tweens is a group of consumers that are easily influenced to consume products by their surrounding. To choose clothes, shoes and other products after what your surrounding?s demand, is a way of adapting yourself to society.

This paper investigates, through an actor-network theory perspective, how the recreation area Lo?vsta-Kyrkhamn-Riddersvik northwest of Stockholm has developed from being a dumping site into becoming a nature reserve. This investigation also tries to describe and explain which values that have been promoted in the area by the local voluntary associations and companies. Lo?vsta-Kyrkhamn-Riddersvik has been inhabited for more than 3000 years, originally with farming as the most important business.

The aim of this Bachelor essay is to examine the portrayal of women and men constructed in two textbooks aimed for religious studies. The aim is also to examine how the image relates to the curriculum directives on gender equality. The theory consists of gender theory based on work by Catharina Raudvere, Jeanette Sky and Yvonne Hirdman. Previous research on gender and textbooks has shown that male perspective often dominates and that the female perspective is insertions in the rest of the text.?Genustrappan? (gender stairs) are used as analysis method.

This thesis studies the customer relationships and customer accounting methods used by a Swedish fashion company. The aim is to test the empirical applicability of the relationship based framework developed by Lind and Strömsten and to explain potential differences between empirical observations and theory. The framework is based on the categorization of four customer relationship groups and the appropriate customer accounting methods to be used for each relationship. The fashion company, that recently assessed the profitability of its customer base in an aim to implement a new customer strategy, is the object of the qualitative case study. The case study reveals that all customer relationships are to be found at Whyred, except the connective customer relationship.

The purpose of this thesis is to evaluate and develop a useful theory of human behavior that recognizes the importance of our emotions. The new framework, called the theory of emotional choice, is developed by a holistic method in which results from the fields of psychology, sociology and (neuro-) biology are used to mutually support the conclusions. The theory is distilled into six preliminary points, which are based on the finding that we are not thinking as logical, rational and longsighted as is often assumed. Instead the regular human thinking is suggested to be shortsighted, intuitive and ruled by our emotions and our needs for generality, causality and normality.To demonstrate the usefulness of the new framework, it is used in an analysis of financial bubbles. Additionally, the fields of negotiation, election and ethics are suggested as potentially interesting to analyze with the new theory..

Syftet med uppsatsen är att undersöka hur väl IKEA Uppsalas identitet stämmer överens med företagets image i tre led:Skillnaden mellan hur varumärket uppfattas mellan ledningen ochanställdaSkillnaden mellan hur varumärket uppfattas mellan anställda ochkunderSkillnaden mellan hur varumärket uppfattas mellan ledning och kunderEtt varumärke skapas genom interaktionen mellan dessa tre grupper. Hur starkt varumärke företaget lyckas skapa beror på om grupperna har samma uppfattning av varumärket och hur väl relationerna mellan dem fungerar.För att uppfylla syftet har dels en intervju genomförts för att ta reda på ledningens uppfattning av varumärket och dels två enkätundersökningar, för att ta reda på kunders respektive de anställdas uppfattning av varumärket. Resultatet av den empiriska undersökningen visade att alla tre grupperna har en liknande uppfattning om vad varumärket IKEA står för, vilket tyder på att IKEA har ett starkt varumärke. Förbättringar kan dock göras i varumärkeskommunikationen för att öka medvetenheten av varumärkets värderingar och förbättra relationerna mellan de tre grupperna..

The purpose of this study is to find out how teachers work with fairytales in preschools raising several questions;How would the teachers describe the literary environment at the preschools? What does theory say about the literary environment?What type of fairytales do the teachers perceive that they work with? How does theory describe these fairytales?What is the underlying purpose for teachers working with fairytales? What purposes are described in theory?My study is based on qualitative interviews conducted with three teachers working in preschool in a small town. The study is based on hermeneutic theory.  I have also used other theory to complete the study.         The teachers all see the possibility of using storytelling as a means to developing the children´ s vocabulary. Some of the teachers also use books and stories as a way of indirectly addressing ongoing personal problems.                                                                                                      The results of my study show that fairytales can be a valuable tool for personal development for children. Working with fairytales could be crucial to how children develop their curiosity and desire to learn and manage ongoing traumas in their lives.

The edge or the fringe of the city is often the first part of the city we encounter, and our perception of it will probably color the image we make in our minds of the city as a whole. Even though the fringe of the city is important to the image of the cityscape it has not very often been the direct object of attention either in planning, building or even in the heads of the masters, when big ideas were formed. More often than not the fringe seems like something that just happened over time due to separate landowners, businesses or actions of other financially strong operators. The aim of this essay is to try to describe the history of the city edge in Sweden, from the very first town in the 10th century until today?s expanding mosaic of different ideas and styles as well as to bring some clarity and order into some of the different ideas and ideals in the planning of the edge in different eras and to review how the edge has been shaped and used.

In the society of today more and more employees are reported sick due to illness caused by their place of work. A lot of employees are stressed in their daily work and because of that they get mentally exhausted. These common occurrences are a part of the psycho-social work environment and it is the employers responsibility to avoid them. To rehabilitate an employee is often very expensive and takes a lot of time. Focusing on preventing illness in the work environment, instead of repair when illness is a fact, is an advantage both for the employers and the employees.The purpose with this essay is to illuminate the responsibility that the employers have to prevent psycho-social illness in the work environment.

Till följd av en ständigt ökad konkurrens blir det allt svårare att som ny aktör att ta sig in på olika marknader. Vad som däremot kan underlätta etableringsprocessen för nya företag och varumärken är att associeras och förknippas med redan etablerade och välkända varumärken. Företaget gooh! är ett nytt måltidskoncept som funnits i drygt två år och är ett samarbete mellan Lantmännen och Operakällaren. Det intressanta här är att företaget gooh! har två kända varumärken som medverkar och står bakom konceptet.I den här uppsatsen kommer vi att undersöka hur Marketing mix modellens faktorer påverkar en konsuments första köp av en gooh! produkt, med syfte att se om någon av dessa faktorer är mer viktig än någon annan samt att se hur dessa samverkar med varandra. Vi vill också i denna uppsats se hur konsumentens första köp påverkas av att två starka varumärken står bakom konceptet gooh!.Undersökningen baseras på en kvantitativ undersökning där vi slumpmässigt frågat 50 konsumenter som alla handlat i en och samma gooh! butik.Resultaten vi kommit fram till i denna undersökning tyder på att den valda ?platsen? av butik, dvs.