The purpose of this study has been to analyze the image of Strindberg in today's upper secondary school. How is the author portrayed in the textbooks and teaching aids, and which parts of the authorship does the textbook and teaching aids authors choose to focus on?  This work has been implemented in the form of a textbook and teaching aids survey where eight textbooks for the upper secondary school from 1989 to 2008 has been analyzed with focus on the sections that consider Strindberg and his authorships.What emerges when studying these textbooks and teaching aids is that they give a rather synonymous picture of the man and the author Strindberg. Big focus is aimed on private life and the scandals that the author more or less voluntary became a part of. The majority of the textbooks treats matters as ?the misogynist? and ? the critic of society? and the so called Inferno crisis, and also when one discusses the literary works it is done in the light of the author's own life and accomplishments.When it comes to the author's literary production it is a very limited selection that is presented to the students.

Purpose/Aim: The aim of this thesis was to study Sydsvenskans coverage of the police crisis in Skåne 2009.Material/Method: The study is based on 26 articles which has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis..

Large retirement numbers and fierce competition of available labour, results in municipalities have to be more attractive as an employer. One way for the municipalities to fulfil their staffing requirement is partly to increase their recruitment efforts, and partly to educate their existing employees. Discussions about the supply of competence are therefore pressing within municipal activity. The aim of the study was to investigate how the concept of competence is used within a municipal administration. The method that has been used is Norman Fairclough?s critical discourse analysis, a method that allows multi dimensional analysis.

AbstractThis study examines factors in school that could contribute to or counteract the experience of inclusion of persons who have been diagnosed in the field of autism spectrum disorder. The information was gathered through qualitative interviews and processed to be presented in the results.The results show that respondents found it difficult to concentrate when in school because of the environment. They experienced no coherence in learning situations, they may not get answer as to why information should be carried out and saw no point to have breaks. Furthermore, they experienced no problems to orientate in school or to follow the schedule. The results also revealed that the respondents had at least one teacher with whom they felt that the relationship was positive.

This thesis was conducted at Linköping University and SAAB Aerostructures, Linköping, and focuses on the automation of flexible fixturing in machining applications. At Linköping University a project called "Koofix" is conducted with support from Strategiska stiftelsen and several manufacturing industries including SAAB Aerostructures. The purpose of this project is to develop a more cost-effective, flexible, technique for fixation of workpieces during processing and assembly.Fixtures are an important part during the machining process, especially if you process the parts with high accuracy. Today a large number of fixtures are used at SAAB and they would prefer to reduce the number of fixtures by using flexible fixtures instead. SAAB uses one fixture for each article and this result in a high fixture cost and it also takes time to design and construct a new fixture.There are several advantages with using a flexible fixture such as that you can process workpieces with different length, height and thickness in the same fixture.

In the beginning of 2009 The County Administrative Boards assumed the responsibility of animal welfare, a task previously performed by the individual municipalities. This transfer was made with the aim of achieving more efficient and equivalent animal welfare controls across the country. Previous studies among animal owners have shown a somewhat negative image of animal welfare controls. This study focuses on investigating the experiences of the horse keepers in the County of Halland concerning animal welfare. The study is based on a questionnaire which was sent to 423 horse keepers in Halland, of which 130 were returned with information that laid the foundation of this study.

Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.

The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos..

Sponsring a?r ett marknadsföringsverktyg som anva?nds av företag fo?r att skapa konkurrensfördelar samt för att nå en specifik målgrupp. Vi möts dagligen av sponsring i olika former och vi tar till oss denna typ av marknadsföring beroende på våra intressen och vår livsstil. På senare år har sociala medier exploderat lavinartat och gett företag ytterligare en möjlighet att kommunicera med konsumenterna. Även kända extremsportare finns idag representerade i sociala medier där de kommunicerar med sina fans genom att visa upp sig själva och företag de är sponsrade av.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

In this degree project I write about how the farmers who grows carrots in Sweden get influenced by different rules, investments and demands. The Swedish agriculture are heading towards a harder time, and then you have to find new things to do. Now its hardly no profit to grow grain so you have find other crops. This paper is not a comparison between the contract cultivation to Findus and the cultivation where the farmer maked his products by a own company on the farm. If you have a small processing company on the farm, you have to increase the standard with different certificate. The farmer binds a lot of capital in machines, both field and in the process.

China has a long tradition of using deception and psychological tactics. During the 2008 Beijing Olympics, China displayed extensive perception management, aiming at showing a better picture of China. The purpose of this study is to examine if China has continued to display a distorted image since the Olympics and if it could be classified as attempts on deception directed towards a western audience.By combining case studies with descriptive, comparative and a qualitative content analysis method, three cases are researched in order to establish how they are portrayed in the Chinese newspaper China Daily and the BBC News. The differences discovered are matched with the six different kinds of deception presented in Barton Whaley?s general deception theory.In all three cases, numerous examples can be found which indicates that China attempts to deceive their western audience through the media.

Titel: Kommun i aktion via kommunikation ? en studie om Vara kommuns profil och imageFörfattare: Sophia Drejenstam och Susanna OdinKurs: Examensarbete i medie- och kommunikationsvetenskap, Göteborgs Universitet.Termin: Höstterminen 2012Handledare: Marie GrusellAntal ord: 19 968Syfte: Att beskriva vilken uppfattning nyinflyttade till Vara kommun har om kommunen samt förklara varför uppfattningarna ser ut som de gör.Metod: Kvalitativa samtalsintervjuer.Material: Studien bygger på sex stycken intervjuer av respondentkaraktär.Huvudresultat: Individens uppfattning om Vara kommun (innan, under och efter flytten) beror på i vilken fas av flytten som individen befinner sig. Beroende på i vilken fas i flytten individen befinner sig får också individuella förklaringsfaktorer, såsom individens sociala förutsättningar, individens samhällssyn och individens medieanvändning, genomslag för individens uppfattningar om kommunen. De nyinflyttade till Vara kommun uppfattar olika aspekter av Vara kommun på ett positivt eller negativt sätt. Studiens huvudresultat inbegriper också att det finns en diskrepans mellan Vara kommuns profil och den image som de nyinflyttade har av kommunen, framförallt vad gäller kommunens satsning på entreprenörskap..

Syfte: Arbetet syftar till att undersöka Försäkringskassans imagearbete och hur de arbetar med att skapa en image som rättvist avspeglar den nya identiteten ?Den Nya Försäkringskassan?.Metod: Vi utgår ifrån ett hermeneutiskt tolkande perspektiv för att skapa djupare förståelse i det som undersöks. Detta kombineras med en abduktiv ansats vid alstringen av kunskap där vi väger teori och empiri lika tungt, samt skapar dessa med hänsyn till varandra. Datainsamlingen består av både kvantitativa och kvalitativa insamlingsmetoder så som primärdata i form av semistruktureradeintervjuer och en enkätundersökning. Sekundärdata genom årsredovisning och budgetunderlag.

IKEA har under hela sin verksamhetstid befunnit sig i den strategiska position som benämnes hybrid, men har på senare tid tack vare ett förbättrat produktsortiment förflyttat sig närmare en differentieringsposition. Det har i sin tur medfört en höjd image som gjort att kunderna nu kräver mer service av IKEA Helsingborgs personal, en begäran som inte tillgodoses. Servicemötet ? interaktionen mellan frontpersonal och kund ? på IKEA Helsingborg har således kvalitetsproblem och fungerar inte tillfredsställande för vare sig kund, personal eller ledning. Uppsatsens primära syfte är att undersöka vilka ledningsåtgärder som behövs för att nå god kvalitet på servicemötet på IKEA: s varuhus i Helsingborg.