Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

Background: First Line Managers are expected to create a health promoting work environment. Research has shown that the prerequisites for accomplishing a health promoting leadership are not always the best. Aim: The aim was to elucidate the prerequisites for a health promoting leadership as First Line Manager at a University hospital in Sweden based on competence, role, support structures and own durability. Results: First Line Managers at the chosen hospital seems to have rather good conditions for conducting a health promoting leadership. All respondents did have a university degree and most thought that their competence corresponded well with the role.

Breast cancer is the most common form of cancer affecting women. The treatment of breast cancer may lead to forcing the woman to remove her breast. The breast is a symbol of femininity and sexuality for many women. The purpose of this literature-based study is to describe women's experiences of altered body image and sexuality after mastectomy. This may provide a better understanding of the nurse in responding to these breast cancer patients.

Syftet med studien är att beskriva och analysera rekryteringsprocessen med fokus på bedömning av kandidaters kompetenser. Ett delsyfte är att granska i vilken grad rekryteringsprocessen kan vara saklig och opartisk. Det har genomförts med en litteraturstudie och kvalitativa intervjufrågor.Resultatet visar att en kombination av bedömningsmetoder bör användas för att få ett underlag som bidrar med tillförlitlighet. Subjektivitet är en naturlig del som rekryteraren måste hantera. Det får inte influera omdömet till den grad att kravprofilen inte följs.

The thesis examines the nineteenth century German philosopher and philologist Friedrich Nietzsche?s early notion of how a word is generated in the process of perception. It does so by looking at the ?metaphorical transitions? Nietzsche talks about in the essay ?Über Wahrheit und Lu?ge im außermoralischen Sinne? (?On Truth and Lie in an Extra-MoralSense?). According to the relevant passage in ?On Truth and Lie?? an image is first created as a metaphor for a stimulus and a word is then created as a metaphor for the image.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

Background: First Line Managers are expected to create a health promoting work environment. Research has shown that the prerequisites for accomplishing a health promoting leadership are not always the best. Aim: The aim was to elucidate the prerequisites for a health promoting leadership as First Line Manager at a University hospital in Sweden based on competence, role, support structures and own durability. Results: First Line Managers at the chosen hospital seems to have rather good conditions for conducting a health promoting leadership. All respondents did have a university degree and most thought that their competence corresponded well with the role.

Syfte: Studiens syfte är att studera hur Göteborgs Stads och Staffanstorps kommuns kommunikation har sett ut för att förhindra att en förtroendekris uppstår i samband med Uppdrag gransknings avslöjanden om deras användningav skattepengar. Metod och Material: Textanalys med hjälp av dialogisk analys av transkriberingarna av två avsnitt av Uppdrag granskning och texter publicerade på kommunernas och inblandade bolags hemsidor. Teoretisk utgångspunkt i image repairtheory och situational crisis communication theory. Huvudresultat: Den vanligaste huvudstrategin i denna studie var att minska händelsens anstötlighet. Detta resultat överensstämmer inte med vad aktuell forskning inom området rekommenderar vid den typ av kris som är aktuell för denna studie. .

In recent years, the demands for effectiveness and evidence in social work have increased in all work areas, including that of healthcare. This has sparked the discussion on concepts such as practical- and theoretical knowledge and their respective roles in social work. In the light of this, the purpose of this candidate thesis is to investigate healthcare social workers understanding of practical- and theoretical knowledge in the working process as well as their respective influence and importance. This candidate thesis is based on three interviews with social workers from different departments in Norrlands Universitetssjukhus in Umeå, Sweden. To provide range to the thesis, the interviewees were chosen from a purposeful sampling.

Syfte: Syftet med denna uppsats är att studera kommunikationen mellan ett varumärke som avsändare och dess kunder som mottagare för att se hur väl varumärkets identitet stämmer överens med dess image, samt om denna överensstämmelse påverkas av kunders olika egenskaper.Teori: Olika teorier kring begreppet varumärke med fokus på Kapferers identitetsprisma.Metod: En kvalitativ undersökningsmetod i form av individuella intervjuer med 26 stycken av NK:s kunder.Slutsatser: Efter att ha genomfört intervjuer med NK:s kunder kan vi dra slutsatsen att deras uppfattning om varumärket endast delvis stämmer överens med företagets avsedda identitet. Resultatet visar också att olika kundegenskaper har en stor betydelse för hur ett varumärke uppfattas och är även i det här fallet anledningen till gapet mellan identiteten och imagen..

This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

The purpose of this Master thesis is to examine what knowledge and competence employers at public libraries apprehend that recent graduates of library and information science (LIS) have. We want to illuminate what qualifications employers demand and expect from LIS graduates and to what degree employers find that LIS graduates correspond to these demands. Our aim is also to see how these qualifications can be categorized and understood. Finally, we try to picture the employers? apprehensions of the education received at LIS.As a method of gathering material for the analysis, we sent qualitative inquires with open questions to employers at public libraries in Sweden.

The purpose of this study has been to describe and analyze how seven Swedish preschool teachers and two special education teachers think and work with children who show a lack of social skills. The study method has been semi-structured interviews with the educators which have been analyzed and sorted under different themes/categories. The theoretical framework used in this study is sociocultural, relational and categorical perspectives. These perspectives have been chosen in order to better understand how teachers see their role in supporting children in need of special support. The environment in the preschool is found to be of great help and the teachers? approach is of great importance.The research emphasizes the importance of integrating thinking, feeling and behavior.

The aim for this paper is to investigate how a limited number of youth recreation leaders and leisure-time pedagogues view their vocational competence, which kind of power the persons in the essay experience to have in their workplace and which kind of status they experience that they have in comparison with other occupational groups in their schools. The final aim of the paper is to find out how teachers interact with youth recreation leaders and leisure-time pedagogues when it comes to their vocational competence. My questions are:How do a group of youth recreation leaders and leisure-time pedagogues view their professional assignments?How does a group of youth recreation leaders and leisure-time pedagogues view their power in their workplace in comparison with other occupational groups?How do a limited number of youth recreation leaders and leisure-time pedagogues view their status in relation to teachers, other occupational-groups and parents? Which role have my respondents been assigned by their team and why do they think they have gotten that role?To answer these questions I have used a qualitative method which includes four in depth interviews. The overall theoretical perspectives are symbolic interactionism and social constructivism.

This study examines the cultural place and status of video and computer games in the Swedish public library. Using works on popular culture and the theories of Pierre Bourdieu, this study employs quantitative methods, as well as textual analysis, to analyze the results of an online questionnaire with 19 questions focusing on selection criteria, shelf placement, perceived competence, as well as reasoning for having or not having these games in the library. 286 out of the 440 libraries contacted is participating in the study, and the libraries consist exclusively of public libraries in Sweden that are found in the database of the Royal Library.The results of this study show that a larger number of libraries than previously indicated have started to provide electronic games to their patrons. At the same time, patterns in the data and comments suggests that these games in many cases still do not enjoy the same level of cultural recognition as other media. Indicative of this is the way most libraries seem to focus on the medium being exclusively for their young patrons, with seem-ingly very little in the way of investment for adults.