
Sökresultat:
3413 Uppsatser om Image building - Sida 9 av 228
Ungdomars syn på islam : En undersökning vid fem gymnasieskolor i Kalmar och Jönköping
With this essay I have tried to give an image of some Swedish teenagers opinions about Islam. I have also done research on how the Swedish school depicts Islam and how the media in Sweden and other western countries describe Islam and Muslims. I have come to the conclusion that the media do not give a positive image of Muslims and their religion. One the contrary, Muslims are talked about in relation to negative subjects. This is an image that seems to have influenced how young people in Sweden look at Muslims.I have handed out a questionnaire at schools in Kalmar and Jönköping, Sweden.
Placebranding : Ompositionering av Växjö
Syftet med denna uppsats är att analysera en enkät som Expansiva Växjö genomfört för att få en bild av Växjös image och undersöka hur nära denna ligger den önskade profilen. Därefter jämförs den strategi som valts för platsvarumärket Växjö med teorier om place branding och i vilken grad dessa tillämpas. Utifrån vår analys av Växjös image och strategi, samt med hjälp varumärkesteori, undersöks också om skapandet av varumärket har potential att bli framgångsrikt eller ej..
Hur påverkas allmännyttiga företags varumärken? : - utifrån "image heritage" och "image-in-use"
Syfte: Syftet med va?r studie a?r att fo?rsta? hur allma?nnyttiga bostadsbolag arbetar med sitt varuma?rke. I och med att den nya lagstiftningen har lett till o?kad konkurrens pa? bostadshyresmarknaden de senaste a?ren kra?vs ett sto?rre engagemang hos fo?retagen. Hur arbetar de med ?image-in-use? och ?image heritage? fo?r att sta?rka varuma?rket? Genom studien vill vi o?ka kunskapen om hur fo?retag kommunicerar ut den nya bilden, efter a?ndrade ekonomiska fo?rutsa?ttningar, sa? att den a?r framtra?dande och inte pa?verkas allt fo?r mycket av den traditionella bilden.Metod: Fo?r att genomfo?ra studien har vi samlat information fra?n artiklar och litteratur samt genomfo?rt intervjuer med ansta?llda pa? tre kommunala bostadsbolag och delat ut enka?ter till bolagens hyresga?ster.Slutsats: Fo?retag beho?ver arbeta aktivt med ?image-in-use? som a?r starkt pa?verkad av ?image heritage? fo?r att fo?ra?ndra bilden av sig sja?lva i kundernas medvetande.
Vad säger bilden?: En utvärdering av återvinningseffektiviteten i ImBrowse
The aim of this master thesis is to evaluate the performance of the content-based image retrieval system ImBrowse from a semantic point of view. Evaluation of retrieval performance is a problem in content-based image retrieval (CBIR). There are many different methods for measuring the performance of content-based image retrieval systems, but no common way for performing the evaluation. The main focus is on image retrieval regarding the extraction of the visual features in the image, from three semantic levels. The thesis tries to elucidate the semantic gap, which is the problem when the systems extraction of the visual features from the image and the user?s interpretation of that same information do not correspond.
Återuppbyggnad av en kollapsad stat - En fallstudie av återuppbyggnaden av staten Afghanistan
The purpose of this thesis is to explore and analyze the processes and efforts involved in rebuilding the war-torn state of Afghanistan. The examined period span from the fall of the Taliban regime in 2001, to the elections in 2005. This period, commonly known as the Bonn-process, sets out the initial time for the reconstruction of the state.A theoretical framework, which considers the necessary mechanisms for successful state-building, will be used to analyze Afghanistan's re-building process. The mechanisms include the prerequisite of a stable security environment, emerging from a cease-fire, together with the development of a well-functioning economy, re-introduction of rule of law and rejuvenating civil society.The failure to establish a secure environment has had a devastating impact on all analyzed aspects of the re-building process. It is therefore crucial that the international society continuing to assists the Afghan government in its efforts to strengthen its capacity, in order to improve the security situation.
Energikrav i upphandling av bygg- och anläggningsprojekt
The building and plant sectors represent a large part of Sweden?s energy use. Putting energy requirements in public procurement as a tool for reducing energy consumption in the building and plant sectors is therefor an opportunity that operators can take advantage of. The aim of this thesis was to map the energy requirements in procurement that operators in the public sector use today in building and plant projects. The analysis was made with respect to if the energy requirements corresponded to the parts with large energy use in building and plant projects and also in which way energy requirements in procurement are written in the contract.
Värdefull eller värdelös? - Kulturhistorisk värdering och färjestationen i Helsingborg
This essay in historical archaeology deals with cultural-historical values of buildings and inthis case the old train- and ferrystation in Helsingborg. The building has from the day of itsopening in 1898 been exposed to threats of demolition since its original purpose was as atemporary building with intension of being replaced within a couple of years. After havingseen two World Wars, eventhough Sweden never participated, and the ferrytraffic with its upsand downs the station was an important part of Helsingborg. All the ferrytraffic over the straitto Denmark was handeled by the old train- and ferrystation untill 1955, when a competativeferrycompany was built close to the old station. After a hundred years of service the oldstation was closed down when a new station was built i Helsingborg in 1991 with theintension of gathering all travelers in one building.
Miljöcertifierade byggnader Värde för investeraren
This bachelor thesis describes why investors should invest in environmentally certified buildings instead of non certified buildings. The report provides an overview of possible factors influencing an investor in the investment process of an environmentally certified building. The report explains why building companies find incentive to build green buildings and how a cash flow method can be adapted so it can be used in the valuation process of an environmentally certified building. Environmentally certified buildings are used as a strategy to reduce emissions that threaten the environment as well as a strategy to obtain market shares for the building companies. This report focuses on the economic advantages of an environmentally certified building.The construction- and real estate industry stands for approximately 40 percent of the energy consumption in the world.
Pojkkrisen : En studie om pojkkrisens existens utifrån pojkars egna erfarenheter
The Picture book - text and image in interaction. A study of Tove Jansson's picturebook: The Book About Moomin, Mymble and Little MyThis study examines Tove Jansson's picture book The Book About Moomin, Mymbleand Little My, to show relationships between text and image in the narration of thestory. This is done through an analysis based on Ulla Rhedins dissertation The picturebook - towards a theory where the conclusion is that the picture book as book mediumcan be divided in three different picture concepts. The various concepts are; the epicpicture book, the expanding text as well as the genuine picture book. This study hasperformed a text and image analysis showing that the image colors, the differentspreads, landscape scenes and characters' placement, et cetera play a role in placingthe picture book in its concept.Tove Jansson used more than text and image to work out the story of theMoomintroll, Mymble and Little My, there are holes in the picture book that have animportant role, which the analysis will show.
Bilden av Svenska kyrkan : ? Unga människors image av organisationen i jämförelse med organisationens profil
AbstractTitle: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan ? Unga människors image av organisationen i jämförelse med organisationens profil)Number of pages: 55 (57 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted.
Image repair-theory vid livsmedelskris : Textanalys av Findus kriskommunikation kring hästköttsskandalen
This study intends to use a text analysis and analyze Findus crisis communication, on their website, about the horse meat scandal in February and March 2013. The main focus is to examine if Findus crisis communication can be connected to Beniot?s image repair strategies and the rhetorical appeal forms, in five press releases and four blog posts, and also if they are different depending on the media format. The results show that Findus usually used three of the five image repair strategies and the three appeal forms (ethos, pathos and logos) interacted and therefore became Findus crisis communication consistent in all material. The results also show that Findus had a clear position because they conveyed a consistent message..
Tas Nordkorea någonsin på allvar? : En studie av Nordkoreabilden i två svenska tidningar
North Korea has been on people?s minds lately. This essay is a study of what image Swedish press gave of North Korea starting in 1948 and ending in 2011. The study looks at two of the largest newspapers in Sweden, Aftonbladet and Dagens Nyheter. During the 1950´s the image given was that North Korea was part of the communists, a puppet state of the Soviet Union.
Vektorkvantisering för kodning och brusreducering
This thesis explores the possibilities of avoiding the issues generally associated with compression of noisy imagery, through the usage of vector quantization. By utilizing the learning aspects of vector quantization, image processing operations such as noise reduction could be implemented in a straightforward way. Several techniques are presented and evaluated. A direct comparison shows that for noisy imagery, vector quantization, in spite of it's simplicity, has clear advantages over MPEG-4 encoding..
En studie om destinationsimage : Exemplet Hong Kong
Syfte: Uppsatsens syfte är delvis att undersöka hur de valda aktörerna, det vill säga researrangörer och resetidningar, framställer en image av en destination. Delvis att beskriva och analysera marknadsföringen av exemplet Hong Kong som turistdestination i svenska resetidningar och hos svenska researrangörer samt undersöka svenskars uppfattade image av destinationen Hong Kong.Frågeställningar:Hur skapas en image av en destination?Vilken image av Hong Kong som destination förs fram i svenska resetidningar samt i researrangörers marknadsföring?Vilken uppfattad image har svenskar av destinationen Hong Kong?Metod: I uppsatsen används en kombination av kvalitativa och kvantitativa metoder. De tillvägagångssätt som används är kvalitativa intervjuer, analys av kvalitativ data samt en kvantitativ enkätundersökning.Teori: I den teoretiska referensramen diskuteras begrepp och fenomen som platser och destinationer, destinations- och platsmarknadsföring, imageskapande agenter och destinationsimage.Slutsats: I denna uppsats har två imageskapande aktörer studerats, och det har visats sig att processen för hur de skapar en destinations image ser olika ut, men den image som de presenterar överensstämmer till stor del. Hong Kong presenteras som en storstadsmetropol av både researrangörerna och resetidningarna.
Lastkupan på stallet i Österäng - ett rekonstruktionsförfarande
Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Bygghantverk, 27 hp, 2010.