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1932 Uppsatser om Image Semiotics - Sida 4 av 129
BILD OCH DRAMA I FÖRSKOLAN. : En studie ur ett specialpedagogiskt perspektiv
The aim of the study was from preschool teachers perspective to describe, analyz and understand how teachers in preschool works with children in special needs in image and drama. I have done eights interviews with preschool teachers. From a theoretical base, i use the Nilholms perspectives. I have also Antonovsky and Vygotskijs perspectives. The resultat showed that the majority of preschool teachers have see that image and drama has a great significance over childrens learning in preschool..
Troubleshooting med avseende på avsättningar på gummiduk, Bobergs tryckeri AB
Bobergs printing house in Falun has during some time had problems regarding deposits on blankets intheirs Müller Martini UV-printing presses. Deposits appear in both image areas and non-image areas.These areas have been analyzed and the deposits on non-image areas contain chalk, clay and talc. Thequestion remains how these material bond to the blanket surface. The chalk and clay comes from thepaper. The talc comes from the ink.
Shoppingdestinationen Göteborg - En studie av perceptuellt promenadavstånd och dess inverkan på en stads image
Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design, 22,5 hp, 2014.
Sponsor or Die - En studie om imageöverföring vid mindre events
Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.
Fra?n beso?kare till boende : En studie om ma?tning av destinationsimage ur inva?nares perspektiv
It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.
Montazami-lockar möter masterminds i Svenskt Näringslivs entreprenörsporträtt : En kvalitativ fallstudie av entreprenörsporträtt i tidskriften Entreprenör
This study has as its purpose to reveal whether female and male entrepreneurs are offered the same kind of conditions in their role of entrepreneurs in their respective media representation. This is studied by analyzing portrayals in the magazine Entreprenör (Br.E. ?Entrepreneur?). Methodologically the analysis will be making use of textual analysis, semiotics and discourse analysis in order to expose the underlying gender perspective(s) in Entreprenör.The entrepreneur portrayals? texts and visuals will be studied in the light of gender and entrepreneur theory, and more specifically on the basis of theories about representation, discourse and stereotypes.The main conclusion of the study is that female and male entrepreneurs are not offered the same conditions in their roles of entrepreneurs in a medium such as Entreprenör.
Samband mellan Identitet & Image - En studie av Centerpartiet
Sammanfattning Under de senaste decennierna har de politiska kampanjerna blivit alltmer professionella och de politiska partierna bör därför likt företagen förlita sig på etablerade marknadsföringsteorier. När politiska partier ska påverka sina väljare är sambandet mellan organisationsidentitet och image viktigt då identiteten ska återspeglas i den image som väljarna har av partiet. Centerpartiet tappade i väljarstöd i det senaste riksdagsvalet 2010 och är ett parti som haft anledning att analysera och reflektera över sin identitet och image. Tidigare var Centerpartiet ett utpräglat landsbygdsparti medan de numera, i en högre utsträckning än förut, vill identifiera sig med städerna och de väljare som finns där. Centerpartiet har även under den senaste mandatperioden kompromissat i politiska frågor som var och är viktiga för partiet, partiets medlemmar och väljarna.
?Man måste se snygg ut - hela tiden? : en kvalitativ studie av tonårstjejer och deras relation till kläder
The purpose of this study was to investigate a group of teenage girls and their relation to clothes by using the theories about habitus and different types of capital by the French sociologist Pierre Bourdieu. We have used semiotics since we also wanted to know what clothes symbolized for our respondents. The questions were therefore:1. How is a group of teenage girls who go to school in Stockholm city influenced by their habitus and symbolical capital in their attitude and relation to clothes?2.
Kunden som varumärkesskapare
The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.
Artisters identitet och image - ett varumärkesperspektiv
Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.
Paradoxens styrka och kraft : En studie av paradoxala inslag i Samuel Backetts verk i väntan på Godot
AbstractThe purpose of this investigation is to find out how the pupils can discover and to feel joy in their creative art activity and also to believe in their own ability. The aim is to figure out if creative art activity is able to raise the pupil?s self-image. By literature, pedagogue interviews, and interviews with pupils at the age of ten years old and by action research is the way that I have searched for an answer for my question. The main result is that fantasy, creativity, courage and lust are important parts to develop in the job of raising the self-image.
Kontrasternas ö : En analys av Ölands image och hur öns varumärke kan utvecklas
Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.
Ekoturism som underhållning : en analys av ekoturismens visuella gestaltning
Because of the mass tourism industry that exploits sensitive locations all over our planet a new kind of tourism came into focus in the 1980?s. This new form of tourism was named ecotourism, and as the name reveals ecotourism deals with low-impact travel. Today, all sorts of places can be gazed upon in a flick of a switch; all you need is a television set. It is well known that destination marketing successfully uses visual media as a tool to sell trips to potential tourists.
Bildens godkännandeprocessi katalogproduktion : The image approval processin a catalog production
The objective of this thesis has been to investigate the approval process for an image. This investigation has been carriedout at four catalog-producing companies and three companies working with repro or printing. The information wasgathered through interviews and surveys and later used for evaluation. The result of the evaluation has shown that allbusinesses are very good at technical aspects but also that the biggest problem they have is with the communication. Theconclusion is that businesses need a clear construction for the image process.