Title: Images of Sweden in ItalyNumber of pages: 5252 (589 including enclosures)Author: Oskar GustafssonTutor: Martin NilssonCourse: Political Science C level ? Bachelor?s ThesisPeriod: Spring term 2010University: School of Social SciencesLinnaeus UniversityPurpose/Aim: The purpose of my research study is to, through the use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and young Italians.Method: The method of analysis is a combination of qualitative methods: interviews where information about the image of Sweden amongst national political institutions were gathered and a survey where information was gathered about the image of Sweden amongst young Italians.Main results: On the basis of the results I have gained it can be concluded that a positive and well informed image of Sweden emerges when it comes to cultural and social factors but a more restricted and somewhat negative image come to light when asking national political institutions and young citizens in Italy about their views and knowledge on Swedish domestic and international politics and economics.Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy..

Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..

Crisis communication can make a crisis turn into a double crisis. The purpose of the thesis is to analyze by which rhetorical means a double crisis can occur. With the Swedish zoo Parken Zoo as a specific example, this essay examines the crisis communication during the crises that started with the tv-show Kalla fakta. The tv-show revealed that Parken Zoo killed and slaughtered endangered and sacred animals. When asked about the specific animals, the head of the zoo gave different answers ? which contrasted with former employees testimony.

Team Sportia Uppsala misstänker att de saknar en röd tråd i sin marknadskommunikation. Syftet med arbetet är att undersöka hur väl Team Sportia Uppsalas kundklubbsmedlemmars uppfattning om företagets image överensstämmer med identiteten företaget vill förmedla, med fokus på produktutbudet. Med hjälp av en personlig intervju med Fredrik Söderlund, vice VD Team Sportia Uppsala, en telefonundersökning av butikens kundklubbsmedlemmar samt en observation av butiken har identiteten samt imagen analyserats. Resultatet visar att företaget är inkonsekventa i förmedlingen av sin identitet och det har förekommit visst brus, vilket leder till att kundernas image inte överensstämmer helt med företagets identitet..

Rapporten tar upp ämnet om CSR-arbete hos klädföretag. Fokus ligger på pälshandeln och försöken att minska den. Rapporten tar hjälp utav en modell som behandlar ett företags balans mellan profil, identitet och image. Syftet är att se om en sådan balans gällande just företags CSR-arbete kan gynna företagen image-mässigt och således även ekonomiskt..

Syftet med studien är att utifrån Sverigedemokraternas valkampanjfilm undersöka hur de planerade kommunikationsverktygen profil, identitet och image tolkas utifrån tre olika perspektiv. Under studiens gång har vi genomfört strukturerade intervjuer med tre medlemmar inom Sverigedemokraterna, en semiotisk filmanalys av partiets valkampanjfilm och utfört enkätundersökningar med 100 röstberättigade elever vid Erik Dahlbergsgymnasiet. Studiens resultat visar att Sverigedemokraternas profil stämmer överens med valkampanjfilmens identitet. Gällande image anser partiet att allmänhetens tolkning inte stämmer överens med partiets profil. Ett problem som Sverigedemokraterna säger sig ligga i att media har kommunicerat en felaktig bild av partiet. Vår semiotiska filmanalys visar att Sverigedemokraternas budskap framgår tydligt i valkampanjfilmen genom att visa hur invandringen kostar mycket, samtidigt som pensionärerna blir drabbade. Studiens resultat visar även att mer än hälften av eleverna på Erik Dahlbergsgymnasiet hade en negativ inställning till Sverigedemokraterna och 70 procent ansåg att individerna i valkampanjfilmen framställs orättvist..

Beacon AB has been producing Gobos for some time. A Gobo is a small round sheet used in projectors almost like a slide. It is used mostly in the commercial and entertainment business. Today these Gobos are created by using a film (also called mask). A digital exposure machine called LIOS has been developed to make it possible to create Gobos using direct exposure.

Just how far is it possible to make learning of new parts for recognition and robot picking autonomous? This thesis initially gives the prerequisites for the steps in learning and calibration that are to be automated. Among these tasks are to select a suitable part model from numerous candidates with the help of a new part segmenter, as well as computing the spatial extent of this part, facilitating robotic collision handling. Other tasks are to analyze the part model in order to highlight correct and suitable edge segments for increasing pattern matching certainty, and to choose appropriate acceptance levels for pattern matching. Furthermore, tasks deal with simplifying camera calibration by analyzing the calibration pattern, as well as compensating for differences in perspective at great depth variations, by calculating the centre of perspective of the image.

Our paper is a study about youth and their self-images. During our practical training period we found that the problems young people had always were connected with their self-image. We therefore wanted to find out what youth believe influence their self-image. The purpose of our study was to examine young people and their self-images in a perspective of the ecological systems model. Essential issues have been what self-images young people have, what they consider influence their self-image most, how they think they can resist influence from the environment and how they would like to be influenced by the environment if they could decide themselves.

Background: People diagnosed with psychosis are often described as introvert, isolated and with little or no ability to create and maintain social relationships. While every angle of a phenomena is valid and important, we believe that the first-person perspective provides the only direct access to the diagnosed persons? feelings and experiences.Aims: The aim of this study is to explore how a few people diagnosed with psychosis describe their experiences of social interaction.Method: This study is conducted in a Grounded Theory manner. An analysis has been performed on interviews made with five individuals, all diagnosed with a psychosis diagnosis.Results: The main result of this study is that the self-image is a core factor in the individuals experiences of, and initiative to, social interaction. The social interactions are linked to the individuals own relation to their diagnosis in a dynamic process where all components affect each other in the creating of the self-image.Conclusion: This study concludes that people diagnosed with psychosis is no different than other people when it comes to dreaming and longing for functional social relationships, but that they have some difficulties in actually finding them due to both social stigma and a poor self-image..

This report describes a system for verification of fingerprints against a previous created template. It describes how and why a fingerprint image must be processed before it can be used to either identify or verify a person. The method is based on special features of a fingerprint, called minutiae points. The whole process from image to matching is described, every step in the process with image enhancement, binarization, thinning and how to find the minutiae points. Also what false minutiae points are, how they arise, why they deteriorate the result, and how to handle them, is discussed.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

The purpose of this thesis was to get a deeper understanding of why and how companies work with background music in event marketing and also how it can affect on companies image. In our research a case study was conducted and based on interviews with four respondents who all have experience working with background music throughout their careers. The study has shown that background music can be a very effective promotion tool in event marketing when it's used in the right way. Furthermore this study has shown that companies consciously use background music to enhance the experience and emotional affect the attendant through choice of music and the music can affect companies' image. Event marketing combined with background music is an effective tool for companies to generate positive associations to image and to reach their target group when right music is correctly conducted..

 Conversation Analysis (CA) is a tool to facilitate analysis of everyday conversations. A small number of studies have used CA as an intervention for people with aphasia and have seen positive effects as an outcome of the intervention. The authors of the present study have not found any other studies where CA was used as an intervention in other target groups. The purpose of this study was to investigate if CA may be used in intervention with an adolescent who uses Bliss. The main participants in the present study, which the intervention was based upon, were a sixteen year old girl who communicates through Bliss, and her assistant.

On children born with a complete cleft lip and palate (CLP) the repair of the alveolar ridge doesn´t take place before the children are about ten years old. This results in that they have a residual cleft in the alveolar ridge during their early childhood. This residual cleft, and the oronasal fistulas that may appear after the repair of the hard palate, can result in a negative influence on the speech of the children. Thereby it may be necessary with cover for examplewith a palatal plate or an obturator. At the Department of Orthodontics, at Linköping University Hospital, Sweden, some of the children with CLP undergo treatment with sustained palatal fistula obturation in order to cover fistulas or residual clefts.