AbstractThis essay consists of an analytical study of three present-day Swedish films depiction of teenage life. From these films we like to see how youths are described, what attributes they are given, in shape of attire and different symbolic items, such as language and body expressions. The essay emphasizes which values that dominates among the illustrated teenage groups and compares it to the values and expectations that we can derive from an adult society. Here we let the school?s main determining base documents, Lpo 94 and Lpf 94, represent the dominating values of the society.Our hypothesis is that media, and also these films, creates images that affects the societies comprehension of teenagers and also how teens see themselves.

Traditionally risk-based measures have been used to assess animal welfare in legislation and certification schemes. With increased knowledge and research, debate today tends to focus on and advocate the use of animal-based measures. However this is not a panacea for welfare and the most sound conclusion should be that assessment of animal welfare needs both. The aim of this thesis is to identify the points that need to be taken into consideration to find the optimal balance in the use of input and outcome measures according to the aim of the assessment and how these should be applied when designing a certification scheme? To answer this, a comparison of the use of resource-based, management-based and animal-based measures in two certification schemes for dairy cow welfare, Freedom Food (UK) and Svenskt Sigill (SWE), was made.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Syftet med studien är att få en djupare förståelse för hur användare av sociala medier förhåller sig till, och varför de väljer att följa företagssidor i sociala medier, vad de förväntar sig av dem samt hur de upplever företagens ständiga närvaro. Vi har undersökt detta utifrån en kvalitativ ansats och har använt fokusgrupper för att samla in studiens empiriska material. Fokusgruppsintervjuerna är semistrukturerade då detta anses vara lämpligt för att fånga in så mycket som möjligt av ämnet samtidigt som deltagarna får möjlighet att diskutera fritt. Det teoretiska ramverk som används i denna studie omfattar konsumentattityder, konsumentbeteende, skapande av image genom varumärken och word of mouth i sociala medier.Våra resultat visar att de största anledningarna till att deltagarna följer företag i sociala medier är för att få tillgång till information och inspiration samt ta del av underhållning. Majoriteten av deltagarna följer även företag för att få någonting tillbaka i form av tjänster, rabatter eller erbjudanden.

Syfte: Syftet är att studera diskrepanser mellan den av företaget förmedlade imagen och hur de anställda upplever arbetet inom organisationen i praktiken samt även hur de upplever själva förmedlingen. Metod: Med hjälp av individuella intervjuer har vi fastställt hur den av företaget förmedlade imagen upplevs av de anställda. Teorierna i studien har till avsikt att förklara dels image och hur image kan användas för att påverka anställda. Resultat: Diskrepanserna mellan individen och organisationen kan vara väldigt stora och många aspekter av individens identitet kan vara helt eller delvis segmenterade från organisationens identitet. Trots detta kan individen ha en positiv bild av företaget så länge det finns någon aspekt hos organisationens identitet som gör intrång på någon aspekt av individens identitet..

A numerical simulation case involving space plasma and the evolution of instabilities that generates very fast electrons, i.e. approximately at half of the speed of light, is used as a test bed for scientific visualisation techniques. A visualisation system was developed to provide interactive real-time animation and visualisation of the simulation results. The work focuses on two themes and the integration of them. The first theme is the storage and management of the large data sets produced.

The use of coaching is fairly up to date in the business world although it?s relatively new.Despite this, there?s a lack of clarity about what coaching is and what it signifies. Our point ishowever not to define coaching. Based on the normative coaching literature, the purpose is,from a critical discourse analysis to explore the power relations that affect the coach andcoached in their relation to each other, so as to be able to criticize managerial coachingrelationship as presented in the literature. This will contribute to enabling for a more opendiscourse.The theoretical image of managerial coaching described by the literature as a democraticexercised leadership by a certain type of behavior and attitudes, will lead to improvedorganizational performance.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

That we have a great need to be encouraged is coated in a variety of motivational theories. Despite our awareness of this need, studies show that Swedish employees feel a lack of encouragement in the workplace. The purpose of this report is to examine the factors that affect our ability to give others encouragement.Empirical data were collected through questionnaires from 91 people in the workplace. Correlation between the experience of giving and receiving encouragement, self-image, outlook on mankind and stress in the workplace are examined using a linear Multiple Regression Analysis. Correlation between the experience of giving and receiving encouragement is examined using Pearsons test of correlation.The results show that there is no significant correlation between the experience of giving and receiving encouragement, self-image, outlook on mankind and stress.

The aim of this thesis is to illustrate the principal problem of the study of national self-images and by questioning the congruent existence of one in the case of Sweden. Through the use of qualitative method and semi-structured interviews the ambition of the study is to compare and to understand the national self-images portrayed in a major Swedish town, Stockholm and to that of a smaller town on the countryside, Sjöbo. A social constructionist approach in co-operation with key temporal and spasial dimensions are used to penetrate the interviews at hand. The main conclusions drawn from this study highlights the difficulties in addressing the concept of a congruent national self-image. Several major discrepancies appear in the analysed material, mainly in the past and the external dimensions, both from a regional approach, but also very much within the local entities themselves..

The purpose of this essay is to apply Activity Based Costing on a Service and Support function in order to identify and allocate costs for providing support for IT deliverables..

In this study I will analyze how men who buy sex interact with one another on two different Internet communities: ?Sekreterarakademin? and ?Flashback?. This analysis is carried out in an attempt to challenge the conventional image of the man who pays for sex.The aim is to examine the role of Internet forums for men who buy sexual services related to cross-border, both in terms of standard borders, gender boundaries, boundaries of sexuality and masculinity. I will also attempt to investigate what opportunities that are available to overrun different borders and how these opportunities affect the conditions of the various players. I will evaluate theories such as homosocialtet, hegemonic masculinity and normalization used by KAST (Köpare Av Sexuella Tjänster, the Swedish public support for clients of sexual services) and which are partially consolidated in studies published by KAST concerning issues related to internet based prostitution..

The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions:What reasons are there for a company to initiate a repositioning?, What does it mean for companies to implement a repositioning?, What are the risks with a repositioning?We have used a qualitative research method and have chosen to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character.The most important conclusion that we observed after implementing our study is that repositioning is a high-risk project. Instead of changing their entire brand image, companies should instead make small changes and revitalize the brand by developing the strength that already exist.

Even though terrorism has been on the political agenda for several years there is no general accepted definition of the phenomena of terrorism. Several scientist do also apply that terrorism have changed after the 9/11-attacks. The purpose with this thesis was to analyze and compare the image of terrorism represented by the United States, United Kingdom, Sweden and Norway, in an attempt to draw conclusions about similarities and differentials. The material that was used was these four nations individual counter terrorism strategy. This was made by using idea analysis and self constructed dimensions based on earlier science about security, terrorism and international law.