Syftet med uppsatsen är att undersöka relationer mellan ett varumärke i som erbjuder servicetjänster och unga konsumenter. Syftet besvaras genom fyra frågeställningar gällande varumärkets kommunikation, hur konsumenterna uppfattar varumärket och hur konsumenterna relaterar till varumärket. Undersökningen teoretiska ramverk består av teorier och begrep inom området public relations, centrala begrepp är märkeslojalitet, position, identitet och image.Undersökningens empiri är insamlad genom en deskriptiv anals av varumärket 3, två informantintervjuer med säljare på 3 och två fokusgruppsintervjuer med unga konsumenter. Empiri är analyserat genom en innehållsanalys och de slutsatser som framkom är att relationen mellan konsumenter och varumärke är skev, där varumärket kommunicerar en image som inte uppfattas likadant av konsumenterna. Det framkom även att den relation som konsumenterna har till varumärket är en form av märkeslojalitet som grundar sig mer på bekvämlighet än ren lojalitet..

In this study we examine how the image of women, through framing and stereotyping in interviews, is constructed in the Swedish television morning show Gomorron Sverige on International Women?s Day. Our study is based on qualitative method, using the ECA (Ethnographic Content Analysis) model.Our main theoretical assumptions are that media contributes to constructing the images of reality we see in our heads, and that the images of women mediated through television are stereotypes which are displayed in the presenter?s questions and in the respondent?s answers. By defining the problems related to International Women?s Day, showing causal connections, making moral judgments and presenting solutions, television contributes to the viewer?s perception of what is important, why it is important, what is wrong and how to make it right.Based on our theoretical assumptions we have divided our study into three analytical themes:1.

This study intends to elucidate which view customers has about Sony Ericsson as a trademark compared with it?s biggest competitors and how the company can expand and create added value around its products. The aim with this essay is to study and to analyze Sony Ericsson?s creation of value and to increase understanding about strategy development. We have chosen to do this study on the basis of customer perspectives.We have used existing theories that treat matters: added value, marketingmix and trademark image.

Turism a?r en allt mer va?xande bransch vilket betyder att allt fler omra?den satsar inom destinationsutveckling. Ma?let med fo?ljande studie a?r att underso?ka hur lokalbefolkningen ser pa? turismen, hur de ser pa? utvecklingen i omra?det, som na?got positivt eller negativt och vilken image av turismen som de ser inom de tva? kommunerna. Det har inte gjorts na?gon tidigare underso?kning kring lokalbefolkningens attityder till turismutveckling i Svenljunga eller Tranemo..

The aim of this Masters thesis is to examine how the image of the girl and her environment in the Swedish youth literature has changed during the 1980s to the 2000s. We have focused on how the girls creates gender in fiction. The introduction chapter in this essay covers a short history over Swedish youth literature and how the Swedish youth culture has developed, followed by a description of how the girl in the real world relates to gender. The books we have chosen are written by Swedish authors and the plot partakes in Sweden with female protagonists. We decided to do a close-reading of the novels and analyse them by an analytical model, consisting of several questions.

Purpose: The purpose with this study is to analyze if the Swedish authorities and media had different ways of discussing the new influenza, in connection with the pandemic classification June 11, 2009. This is the first time an influenza has been classified as a pandemic since the Hongkong-influenza in1968. Methodology: The method used for the study is discourse analysis, aqualitative method that gives the opportunity to study not only what is said, but how things are said. In this thesis, the aim is to study how the image ofthe new influenza is transmitted via the texts. The texts have been analysed based on:- General and underlying themes- Words and concepts used- Persons/sources quoted or referred to- Historical connections/historical backgroundTheoretical perspectives: The study is based on theories about socialconstructionism and discourse analysis.

The purpose of this thesis was to illuminate and create a deeper understanding of a reputation?s value during crisis in business environment. We aimed to investigate how companies and organizations build up their reputation to prevent crises and how reputation affects the outcomes of a crisis. The theoretical section is based on various scientific articles. A case study was conducted based on interviews with two respondents from two different companies and organizations.

Under andra delen av 1900- talet har Sverige växt till en av världens största smältdeglar när det gäller kultur och etnicitet. Här finns representanter från nästan hela världen vilka alla mer eller mindre är verksamma som konsumenter på den svenska marknaden. Detta innebär att de tar intryck och är utsatta för diverse olika marknadsstimuli som till exempel varumärken och dess image och genom sitt agerande på marknaden ger de intryck tillbaka till företagen. Ett varumärkes image mäts bäst med olika varumärkesundersökningar. Problemet som vi redovisar i vårt resultat är att det finns stora svårigheter vid urval och utformning av anpassade undersökningar på grund av att begreppen kultur och etnicitet är mycket svårdefinierade.

Syftet är att undersöka hur en förpackningsförändring påverkar ett varumärkes image. Det varumärke som undersökts är Gille som genomförde förpackningsförändringar under 2012. Detta är en fallstudie med ett kvalitativt tillvägagångssätt genom strukturerad samtalsintervju, kvalitativ textanalys och fokusgrupper. I teorikapitlet presenteras de teoretiska utgångspunkter som ligger till grund för studiens problemområde; att kommunicera ett varumärke, att särskilja ett varumärke samt att kommuncera via förpackningen. Studien visar att majoriteten av fokusgruppsdeltagarnas bilder av varumärket förbättrades i samband med förändringarna. Resultaten visade att den bild varumärket vill kommunicera och den bild deltagarna hade inte stämde överens, vilket indikerar på ett glapp mellan varumärkesidentiteten och imagen. Förpackningsförändringarna resulterade även i svagare varumärkesassociationer, då ingen av respondenterna kunde koppla de nya förpackningarna till varumärket. .

Driving simulators are a very important part of the research that is done at VTI. Enhancing the realism and creating a better driving experience in the simulators are very important and an ongoing work process for the engineers and researchers who work with the simulators. This project has been done as a part of this developing process and the purpose is to enhance the realism of the rear-view mirrors.Simulating realistic rear-view mirrors has been demanded, not only from the researchers at VTI, but also from car and truck manufacturers. To achieve a realistic mirror view a method to measure and parameterize real mirrors has been developed. The code for the existing graphics system has also been redone to be able to handle the new types of mirrors introduced..

Det är svårt att skapa en enhetlig bild av en destination eller stad, och därför är det svårt att skapa ett destinationsvarumärke. Destinationens image, alltså hur folk ser på destinationen och uppfattar den, kan påverka varumärkets framgång, och även tvärtom. Hur påverkar en destinations varumärke destinationens image, och vice versa? Det är vår forskningsfråga i den här uppsatsen. Syftet är att öka förståelsen för hur en destinations image och varumärke hänger ihop och påverkar varandra.

?Between normal and abnormal? is a qualitative literature study about adults with Aspergers syndrom. The study aims to understand how a person with Asperger syndrome understand himself. The study is built around two issues. These are; how does a person with Aspergers syndrom describe himself and how does the diagnos influence the self-image.

Wastewater treatment is increasingly controlled by the Swedish environmental quality objectives, adopted by the Swedish parliament. There is a need for a sewage system that can fulfill stringent requirements concerning the environment, recycling and resource use and hygiene. Additional environmental aspects in recent years are the impact of climate change, new knowledge about the effects of pharmaceuticals in water, the need for improved wastewater treatment and increased recycling of nutrients to agriculture. This report has, from a future scenario of the year 2050, analyzed seven different systems for wastewater treatment and treatment of compostable biowaste from households in Eskilstuna. A future scenario was chosen based on that within a forty year period new challenges may arise which can result in higher demands on sewage treatment than those we see today. Another reason why the future scenario was established is that changes in wastewater treatment systems are slow to establish. The analysis is mainly focused on the economical aspects but environmental aspects such as emissions to receiving waters and potential recycling of plant nutrients has also been evaluated briefly.

The aim of this thesis is to examine how the Swedish daily press portraits librarians and the profession. I have used a discourse analytic study in my purpose to examine the image of librarians and the profession. I have analysed 34 articles between January 1, 2009 until January 1, 2010 from Aftonbladet and Dagens Nyheter, which are the two daily newspapers with the largest circulation in Sweden. I have used three major questions to answer the aim of my study: In what context do librarians and the profession appear in the daily press?What qualities are librarians assigned in the daily press?What views and attitudes about librarians and the profession appear in the articles?My analysis resulted in three discourses; discourse about librarians? relation to literature, discourse about librarians and the labour market and discourse about librarians and information.

With numerous applications in both military and civilian life, the demand for accurate 3D models of real world environments increases rapidly. Using an airborne laser scanner for the raw data acquisition and robust methods for data processing, the researchers at the Swedish Defence Research Agency (FOI) in Linköping hope to fully automate the modeling process.The work of this thesis has mainly been focused on three areas: ground estimation, image segmentation and classification. Procedures have in each of these areas been developed, leading to a new algorithm for ground estimation, a number of segmentation methods as well as a full comparison of various decision values for an object based classification. The ground estimation algorithm developed has yielded good results compared to the method based on active contours previously elaborated at FOI. The computational effort needed by the new method has been greatly reduced compared to the former, as performance, particularly in urban areas, has been improved.