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2060 Uppsatser om Imageöverföring - Sida 9 av 138
Resultatet - nÀr under Äret justeras det mest? : En studie av earnings management
Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.
True Passion : En studie om varumÀrket Kosta Bodas profil och image
The purpose of this essay is to increase the understanding of how the managementÂŽs core values reflect the brandÂŽs profile and image. To be able to fulfill that purpose, we used three problem statements that questioned how consumers, retailers and the employees of the company Kosta Boda perceived the brand. To accomplish this, we used a qualitative method. We started collecting theories about the topics: brand, image and profile that gave us a good foundation to build our qualitative interviews on and to increase the understanding for the topics. To collect imperical data, we interviewed consumers, retailers and employees at Kosta Boda both by email, phone and face-to-face interviews.
Branding Sweden - a comparative study of the national identity, the nation brand identity and the nation brand image
When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When comparing how the perspectives are comported with each other, there is the possibility of gaps existing when one perspective does not comport with another. We have compared our empirical material on the different perspectives and looked for possible gaps..
Sociala representationer av ett attraktivt Employer Brand : En kvantitativ studie kring vilka Image-attribut potentiella medarbetare finner attraktiva i ett Employer Brand
Kommunikation Àr en grundlÀggande kÀlla till spridning av kunskap med en pÄverkan pÄ bÄde individ och samhÀlle varpÄ ett intresse föreligger i att undersöka fenomenet nÀrmare. Syftet med studien var att undersöka vilka sociala representationer potentiella medarbetare har av ett attraktivt Employer Brand. Vidare syftar studien till att kartlÀgga sociala representationer av LÀnsförsÀkringar Skaraborgs Employer Brand. Empirin samlades in genom enkÀter och i studien ingick 207 högskolestudenter. Resultatet visade att Symboliska Image-attribut vÀrderas högre Àn Funktionella Image-attribut men att bÄda dimensionerna Àr betydande gÀllande ett attraktivt Employer Brand.
Kungafamiljens sommarparadis, en pĂ€rla pĂ„ Ăland : En fallstudie om Sollidens slott och dess image, varumĂ€rke och positionering
This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.
Experience of quality of life among women who have undergone breast reconstruction after mastectomy
Background: In Sweden around 6500 women suffer each year from breast cancer and during lifetime every tenth women is affected. Mastectomy (removal of part of or the whole breast) is carried out mostly in purpose to remove malign tumours or in prophylactic purpose. The breast can be rebuilt through breast reconstruction. Method: The result analysis was based on nine articles. A Manifest content analysis was used and data from the articles where divided into themes and patterns, on the basis of these categories were created.
Skyltfönstrets möjligheter - En kvantitativ studie om skyltfönster baserad pÄ kreativitet och tid -
Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.
Den avgörande uppfattningen : En kvalitativ studie av konsumenters uppfattningar av Ätta svenska modeföretag
Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida Ă
hsAdvisor: LarsĂ„ke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Ărebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Ărebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.
Svensk affÀrskultur kontra brasiliansk affÀrskultur : vÄra förvÀntningar och vÄr sjÀlvbild
We want to identify the gap that consists of the expectations we have of Brazilian / Swedish culture with the self-image of these individuals included in the culture of question. This gap, we believe, creates a problem for business across borders. The reader is therefore made aware of the issues that affect our expectations and our self-image, and how this can be used to explain cultural differences..
Hur lÄter ditt varumÀrke? En kvantitativ studie om matchande bakgrundsmusik i sÀllanköpshandeln.
This paper examines the impact of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study is mainly to answer if the congruent background music stimuli in the retail store environment will affect the customer's emotions and if it will increase spent time and money. The congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study.
Tro, Hopp och Tveksamhet : En studie om profil, image och kommunikation för Svenska kyrkan VÀsterÄs
What does the Swedish church VÀsterÄs stand for today according to the employees and how do they want to profile themselves to the target group? What image and what expectations does the target group have of the Swedish church VÀsterÄs? How can the Swedish church VÀsterÄs communicate uniform, with the intent to create mutual value with the target group?The purpose of the study is to make recommendations to the Swedish church VÀsterÄs for their prospective communication plan by examining their profile and target group's image and expectations of the organization. The study also aims to examine how the Swedish church VÀsterÄs can communicate their brand uniform.The study applies a qualitative research with deductive approach. Data were collected through semi-structured interviews with a sample of the employees and focus groups with a sample of the target group.Better match between profile and image means that SkVs employees better understand the organization and can communicate more uniform which leads to a stronger brand identity. If SkV understands what is relevant for their target group, they can reduce the total cost of customer delivered value and thus increase the total value.
SÀljarens val av villamÀklare
Avsikten med studien Àr att beskriva vilka problemomrÄden som kan uppstÄ vid skillnader mellan varumÀrkesidentitet och image hos ett köpcentrum. För att undersöka detta har vi valt att studera hur Galleria Duvan i Karlstad arbetar med sin varumÀrkesidentitet. DÀrefter har vi undersökt hur konsumenterna uppfattar denna identitet och vilken image denna organisation har hos dem.För att genomföra vÄra studier har vi anvÀnt oss av en kvalitativ metod dÀr de intervjuer vi har utfört har varit djupintervjuer. En intervju pÄ en representant frÄn Galleria Duvans marknadsgrupp har genomförts samt tio stycken intervjuer pÄ konsumenter. Resultatet av studien har gett indikationer pÄ att det finns skillnader mellan köpcentrumets identitet och den image som konsumenterna upplever. Dessa skillnader ligger frÀmst i kommunikationen av budskapet via sin marknadskommunikation.
Detektering av sprickor i vÀgytor med hjÀlp av Datorseende
This thesis describes new methods for automatic crack detection in pavements. Cracks in pavements can be used as an early indication for the need of reparation.Automatic crack detection is preferable compared to manual inventory; the repeatability can be better, the inventory can be done at a higher speed and can be done without interruption of the traffic.The automatic and semi-automatic crack detection systems that exist today use Image Analysis methods. There are today powerful methods available in the area of Computer Vision. These methods work in higher dimensions with greater complexity and generate measures of local signal properties, while Image Analyses methods for crack detection use morphological operations on binary images.Methods for digitalizing video data on VHS-cassettes and stitching images from nearby frames have been developed.Four methods for crack detection have been evaluated, and two of them have been used to form a crack detection and classification program implemented in the calculation program Matlab.One image set was used during the implementation and another image set was used for validation. The crack detection system did perform correct detection on 99.2 percent when analysing the images which were used during implementation.
KlÀdbutikens möjligheter att stÀrka sitt varumÀrke och sin image : med koppling till mÀnniskans sinnen
I denna uppsats har vi tydligt urskiljt olika inslag och delar som Àr viktiga att ta hÀnsyn till vad gÀller att stÀrka klÀdbutikers varumÀrke och image. Genom dem sÄ har vi utvecklat en egen modell som förklarar hur en klÀdbutik kan bygga upp och stÀrka sitt varumÀrke och sin image. Vi har delat upp modellen i tvÄ steg, det första steget tar upp de delar och inslag som Àr fundamentala och den andra delen Àr en pÄbyggnadsdel, om klÀdesbutiken vill förstÀrka sitt varumÀrke och sin image ytterligare. Det första steget innefattar hur inslag och aktiviteter frÄn de tvÄ sinnena, ljud och syn pÄverkar klÀdbutiken. I denna del speglas dessutom vilken roll personalens attityder och bemötande har för kundens upplevelse av butiken.
Bilder av Sverige i Italien
Title: Images of Sweden in ItalyNumber of pages: 5252 (589 including enclosures)Author: Oskar GustafssonTutor: Martin NilssonCourse: Political Science C level ? Bachelor?s ThesisPeriod: Spring term 2010University: School of Social SciencesLinnaeus UniversityPurpose/Aim: The purpose of my research study is to, through the use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and young Italians.Method: The method of analysis is a combination of qualitative methods: interviews where information about the image of Sweden amongst national political institutions were gathered and a survey where information was gathered about the image of Sweden amongst young Italians.Main results: On the basis of the results I have gained it can be concluded that a positive and well informed image of Sweden emerges when it comes to cultural and social factors but a more restricted and somewhat negative image come to light when asking national political institutions and young citizens in Italy about their views and knowledge on Swedish domestic and international politics and economics.Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy..