This thesis sets out to examine how feminist struggle can be negotiated, defined and motivated. By using Oral history as a theoretical and methodological framework, three persons narrative are being constructed, explored and discussed throughout the thesis. All the interviewees define themselves as women and feminists and have all practised music in different separatist rock and pop-groups from 1970 to present. Themes as music as political action, and separatism for persons who define themselves as women are discussed. The tree informants agree about some feministic goals such as equality and the right to be able to play and perform music regardless of gender identity, although the means to reach these goals are formulated differently. .

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Celebrities used in advertising has recently been something that consumers have come in contact with on a daily basis. Corporations use celebrities and their attributes as positive reinforcement and association towards the company or their marketed product.Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only receivers of advertising, they are also media producers for the medias agenda. This makes everyone significant in the distribution of advertising.

This study sets out to investigate the social significance and political use of three historical places, from the theoretical starting points of landscape, objects, society and rituals. The Teutoburger Forest in North Germany has had an international effect, being a german national icon during the reformation and through two world wars, Old Uppsala is a place of great importance for the creation and reproduction of Swedish national identity during several hundred years, and Eketorp ring fort on Öland in Sweden is of more regional importance. All these places have been used for social and political reasons through history. History can be used in a constructive or a destructive way. This study stresses the importance of a critical scientific tradition..

The Swedish Transport Administration manage nearly 4,000 railway bridges in different condition and age around the country. These bridges is in constant need of maintenance and requires continuous inspections. This thesis is designed as a damage investigation on a single-track railway bridge south of Solvarbo in Säter municipality. The railway bridge is in operation and serves over 10,000 trains a year, everything from speed trains to freight trains. The bridge is built as a beam bridge, simply supported over a road.

Studiens syfte har varit att förklara i vilken utsträckning icke-finansiellt beroende hos revisorer kan uppstå genom revisorernas identifikation med klienter samt undersöka dess effekter på revisorns oberoende och objektivitet. Vidare har vi försökt undersöka hur klientidentifikationen kan påverkas av professionell identifiering och revisorsrotation. Således har vår problemformulering varit ?Hur identifierar revisorerna sig med sina klienter hur detta påverkar revisorns objektivitet? Hur påverkas klientidentifikationen av revisorns profession? Hur kan revisorsrotationen bidra till en minskning av identifikationen med klienten? ?.Det empiriska materialet har samlats in genom en elektronisk enkätundersökning som skickades ut till 1200 godkända och auktoriserade revisorer i Sverige. Bortfallet blev 87 %, den bakomliggande anledningen kan vara att enkäten skickades ut i samband med alla deklarationer.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Fitting in is something that many strive for in today?s society. In order to do this, more or less all of us use impression management. The illness Anorexia contradicts the norms of society since eating is a fundamental need, and to refrain from this is therefore a major discrepancy. It is the impression management among anorectics we have chosen to put our emphasis on in this survey in which about ten people have been interviewed with a qualitative method.

Studiens syfte var att undersöka om verksamhetstyp och de anställdas biologiska ålder påverkade den arbetsrelaterade identiteten och strävan. Studien genomfördes som en enkätundersökning på ett servicemanagement företag i en svensk mellanstor stad. Totalt deltog 56 personer, som bestod till 98.2% av kvinnor. Resultaten visade att ålder hade en tendens till signifikant effekt på organisationsidentitet och signifikant effekt med yrkesidentitet samt identifikation med kollegor, där äldre visades ha en starkare identitet än yngre. Verksamhetstyp visades ha en signifikant effekt på identifikation med kollegor och en tendens till signifikant effekt för strävan vad det gäller utvecklingsmöjligheter..

Victoria?s Secret grundades 1977 i Kalifornien, USA. Idag har märket, som främst säljer underkläder, nått en enorm popularitet. I USA finns det, hösten 2014, över 1 000 butiker. Företagets främsta sätt att marknadsföra sig på är genom dess modeshow ? The Victoria?s Secret Fashion Show - som sänds en gång per år på CBS.

Gotland is famous around the world for its unique nature. The agriculture here has always been an important source of income and part of the identity of the island. But today the profession has low status and hard to survive. How can the interest for farming be increased?Gotlandsgården is an investigation about how the agriculture could develop.

The aim of this Master´s thesis in Art History and Visual Studies is to examine the existence and theexpressions of openness and interior space in the contemporary Swedish architecture of singlefamilyhouses. Research has focused on open-plan housing with open connections between kitchenand living areas, large windows, walls of glass, high ceiling heights and entresol or loft levels, usingtwo case studies and analyses of seven reference objects. Interpretation is based onphenomenological theoretical perspectives.Houses that are more or less transparent permit views from both the inside and the outside. Adiscussion of this potential dilemma is supported by sociological perspectives on identity, life-style,self-presentation, privacy and publicity..

The purpose of this study was to investigate the teacher?s situation in the correctionaltreatment?s client education. The paper examined teachers? experiences of their professionalroles as well as their perception of the students? situation. The study wasbased on telephone interviews that were recorded and analyzed afterwards as well asan analysis of texts that affect the teachers? work.

Syftet med examensprojektet var att skapa en möbel för kontexten flygplats och tågstation. Möbeln skulle tillgodose fler behov än att sitta, dessa behov synliggjordes med hjälp av en behovsanalys. Hållbarhet, användning och vardagsestetik har varit ledord i projektet, dessa har därmed varit centrala i hela projektet.I behovsanalysen användes metoder som observation, konkurannsanalys och ITK (Identity Tool Kit). Som komplement till dessa metoder har även research på sittställningar gjorts.Två koncept arbetades fram till delredovisningen, av dessa valdes ett ut som sedan testades i användarstudie för att sedan utvecklas ytterligare. Resultatet blev en serie produkter bestående av tre möbler och en displayställning.

The thesis explores an ongoing dialectical process between different levels of employees including top management to workers of Scandinavian Airline Service (SAS) regarding a new change program and to find out the possible social construction among them. In particular, it searches for the constructed reality of SAS ground service employees at Malmö Airport with regard to the preparatory stage of SAS Strategy 2011. A possible ambiguity in dialectical process is explored as it relates to an organization?s ability to effectively influence the understanding and identity of its employees through discourse.