Syfte: Syftet med denna är uppsats är att undersöka i vilken grad en lyxprodukt kan påverka konsumentens identitet. Kan det gå så långt att behovet av att köpa lyxprodukter blir som en drog? Metod: Med primärdata bestående av intervjuer har vi använt oss av en kvalitativ och en kvantitativ metod. Intervjuerna är baserade på Louis Vuittons administrativt anställda och företagets kunder. Sekundärdatan vi använt oss av består mestadels av artiklar, elektroniska källor och facklitteratur.

The aim of this study was to examine how individuals who have left a criminal lifestyle may experience their present life. A symbolic interaction approach was the theoretical framework for this research. Qualitative interviews were conducted with seven individuals who have stated having had and left a criminal lifestyle. The results showed that how individuals experience their present life is highly dependent on individuals? own view of themselves as well as on how others view them.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

En sammanfattning av uppsatsen på maximalt 8000 tecken..

En sammanfattning av uppsatsen på maximalt 8000 tecken..

The purchasing of management consulting services has traditionally been characterized by informal and relation based interaction. However, case studies have shown that there is a movement towards more formalized and structured purchasing procedures among buyers of management consulting services. The purpose of this study is to investigate the prevalence and the implications of this professionalization. To investigate to what extent certain mechanisms of professionalization have been implemented on the Swedish market, a survey directed to Sweden?s 500 largest companies was conducted.

The industry of management training programs is increasing rapidly. Every year numerous organizations sponsor expensive management training programs for their managers, hoping that this will pay off and make the organizations more profitable. The companies that offer these management training programs could be seen as important conveyers of conceptions of leadership. Thus, the purpose of this thesis is to identify similarities between a number of management training programs and see how they are related to different leadership theories , and based on this try to recognize the conceptions of leadership that are conveyed. The study is of qualitative nature and is based on interviews with representatives from five management training companies in Sweden along with a text analysis of written material presented by the companies.

The purpose of this study was to explore experiences of the process of developing a homosexual identity during childhood. We wanted to examine the experiences, feelings and thoughts that young adults, identifying themselves as homosexuals, had growing up in Sweden.For the study a qualitative method was used and nine interviews were made with young adults in the ages of 18 - 30. They answered our questions about their process of developing a homosexual identity, about their friends, family and school and about the society in general. We analysed the material from the interviews using the theory of the coming-out-process as presented by mainly Månsson and Hilte (1990).The main result from the study was that there were some difficulties for our respondents to become aware of their homosexuality and reveal their homosexuality to others. Most of our respondents experienced anxiety and/or fear as they were becoming aware of their sexuality but did become conscious about their homosexuality and accepted it before turning 21 years old.

Det finns mycket forskning om hur design bygger starka varumärken, men den är inte branschspecifik.  Modebranschen är en komplex företagsmiljö med ständigt förändrade marknadsvillkor. Detta kräver att modeföretag arbetar med effektiva strategier för att kunna differentiera sig mot konkurrenterna, där varumärket ses som ett verktyg.Avsikten med denna uppsats är att studera tre modeföretags designprocess och hur man, med hjälp av design som verktyg, kan förmedla sin varumärkesidentitet till konsumenterna i form av en varumärkesupplevelse.Denna studie är av kvalitativ karaktär och består av tre individuella intervjuer med centrala personer från valda företag (Mayla, Minna Palmqvist och Whyred), samt individuella intervjuer och gruppintervjuer med konsumenter. Insamlad data har analyserats med hjälp av en modifierad modell av The Corporate Branding Model och The Brand Design Management Model. Med hjälp av modellen identifierades modeföretagens varumärkesidentitet och deras designprocess kartlades.

In this paper my aim is to understand the trance movement from within as a collective phenomenon. I went to Turkey with my boyfriend David on a trance gathering, a festival called A Total Solar Eclipse Festival. There I did participant observations and interviews.Can Collins theory about interaction ritual be useful to raise the understanding? And is it fruitful to apply the term collective identity?The collective identity is build up by the festival as interaction ritual. It generates solidarity, emotional energy and a sense of belonging.In this paper I discuss different categories and symbols that the collective identity contains of.

The purpose of this study was to examine earnings quality and earnings management in U.S. ex-post failed firms. A quantitative study was made, using the Modified Jones Model, to identify abnormal accruals up to six years before bankruptcy. 9 003 continuing firms and 187 bankrupt firms, active sometime between 1990 and 2010, were examined. The study concludes that U.S.

In this development essay, we are trying to answer how drama studies in education could develop as a subject. Through participation observations and drama lessons in a development group we investigated how drama could develop within multimodality and how this new thinking could promote the identity among the youth. Two different drama lessons and one test lesson constitute our qualitative method. The methods we mainly used were participation observation and reflection. Through Lalanders and Johanssons, Skolan och den radikala estetikens and Ziehes theories we are trying to answer our questions.

Master Thesis in Managing People, Knowledge and Change (BUSM18)..

Hur mycket investmentbankerna påverkar aktiekursen.

In this thesis I have used post-colonial theory to analyze the Uyghurs, a Muslim minority group located in Xinjiang province in the Northwest of China, and their identity shaping process in relation to the dominating Han Chinese. I have analyzed the possibilities to use the power perspectives in post-colonial theory, especially Edward Said's Orientalism and the creation of the Other in a new context, where the main focus is on the Uyghurs through the eyes of Han Chinese. I have argued that Han Chinese, with colonial tendencies, have created two generalizing pictures of the Uyghurs; one romantic picture to use as an exotic tourist attraction and one threatening picture that portray Uyghurs as Islamic terrorists to win support in international politics. The thesis is a qualitative single case study with the aim of gaining a deeper understanding for the Uyghurs as well as examine possibilities of widening the analyze areas for post-colonialism. My conclusion is that the power perspectives in post-colonial theory are usable implements also for non-western contexts and in this case function as a way to understand the identity shaping process for the Uyghurs and their relation to Han Chinese..