The aim of this Master's thesis is to study the public library identity from a brand perspective, how the public library brand identitity is communicated through blogs and what is communicated in them.The authors analyse the public library identity through selected concepts and a model within Aaker´s and Kapferer´s branding theories. These theories have been applied on literature and blogs as a method. The authors have examined literature about the public library identity in different works within Library and Information Science and political documents that applied to public libraries. An empirical study has been carried out on blogs published by public libraries in Sweden.The result of this study has lead to the identification of different core and extended identities for the public library brand. The core identities have been identified as democracy, adult education (the swedish word ?folkbildning? has no correct translation in english, adult education is the recommended related term) and lifelong learning.

Background: High demands are today placed upon Swedish elderly care nurses as more elderly live with multimorbidity while the hospital bed capacity is becoming lower. Aim: The aim of the study was to explore nurses? perception of decision-making in situations with acutely ill patients in nursing homes and which factors may influence the decision about transferring patients to the emergency department or not. Method: This is a qualitative study with a phenomenographic approach. Semi-structured interviews have been conducted with 11 nurses working in nursing homes. The data analysis was based on Dahlgren and Fallsberg (1991) data analysis. Result: Three different description categories were presented, which describes variations of the nurses? perceptions.Feeling comfortable in making the decision; which involved the nurses feeling confident in the decision-making about transferring patients to the emergency department or not.Hesitant in making the decision; which described how nurses perceived the decision-making as problematic, with regard to transferring patients to the emergency department.Many wishes to consider in taking the decision; which explained how nurses? decision-making was influenced by requests from the patients or from people close to them.Conclusion:  The study reflected how  supporting and aggravating factors could influence how nurses in nursing homes perceived the decision-making and how nurses have to take in consideration different opinions concerning the decision making process of transferring patients to the emergency department or not.

This anthology covers subjects such as beeing involuntary sterile, adoption, coping with desease, death and anxiety. All chapters are based on observations and interviews analyzed with Grounded Theory. Our aim with the anthology is to tell the subjective story of individuals focusing on aspects such as crisis, conditions of living and identity. We chose to work from these aspects as we find the processes that creates and re-creates the identity and self-image in induviduals interesting. We also focus an society?s means for helping persons in crisis..

The Roma people have many times, and for a long period of time been described in a negative way, as a group of people unlike every other. Both novels and encyclopedias has been a part of this misleading discourse and therefore contributed to large misunderstandings. Also scholarly research from Sweden, and elsewhere, has featured inaccurate representations of the Roma people and altogether this has created negative attitudes towards Roma people which are still today a considerable problem.However, the last few years positive changes has taken place and today the Roma people is an official minority group in Sweden which, among other things, has led to promising possibilities, especially in schools, for a deeper understanding of the Roma people in the future. Reading Roma literature I believe is an important part of this.Katarina Taikon and Hans Caldaras both consider themselves Roma. They also have in common that they want to give voice for the group of Roma that has lived in Sweden since mid-nineteenth century.

In this essay I examine how identity is created in William S. Burroughs two early novels Junky andQueer. The theoretic starting points are Lacans psychoanlytic concepts ?ideal ego?, ?egoideal? and the ?superego? and also queertheory as presented by Tiina Rosenberg in her book Queerfeministisk agenda.The examination contains an analysis of how Burroughs creates identity in both Junky and Queer with main focus on the second novel. I look at how the desire in the maincharacter Lee is described and what the desire is aimed at.

The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics.

This study examines how the Swedish newspaper G?teborgs-Posten presented Swedish identity in relation to the country?s referendum and EU-membership. By investigating the usage of the Swedish identity, related to EU-membership, the ambition is to conclude whether the newspaper was positive towards EU-membership. The empirical base consists of articles produced by G?teborgs-Posten from the first of October 1994 to the last day of January 1995.

Here I study some European films from the late 1950?s and the early 1960?s by directors like Fellini, Visconti, Pasolini and Godard. By comparing them with different sociological studies on the subject of female prostitution I try to find out if these films are interested in the actual situation of the prostitute, or in their own image of the phenomenon. Is she an object used for sex or just an sex object? Is she positively or negatively pictured? With realism or as a stereotype? Which aspects of her situation is shown and which ones are concealed? What is the view on the men who actually use her services?It seems natural that different types of films, with different types of prostitutes, illustrates different aspects of what prostitution might be.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

Normal children acquire the necessary social habits without being consciously aware of this, they learn instinctively. (Author?s translation from Swedish to English) (Asperger & Frith, 1998, s. 21) This essay is about people who do not learn to socialize, the social habits, instinctively but through conscious learning. We have interviewed three adults with the diagnosis of Asperger syndrome with the aim to let them tell us about what it means to have a neuropsychiatric disability.

The purpose of this study was to highlight LGBT asylum-seekers experiences of expressing their sexual identity or gender identity in the country of origin and in the asylum process in Sweden. By interviewing people who got permanent residence in Sweden because of gender or sexual orientation in Utlänningslagen (2005:716) we have been able to explore their own experiences from expressing themselves. This study analyse these experiences from a social psychological perspective, from this analysis we aimed to obtain a deeper understanding of how the experiences from the country of origin affects on the experiences in the asylum process. This study shows that LGBT asylum-seekers often is facing negative reactions from the environment in the country of origin, these reactions can limit their possibilities to express their sexual identity or gender identity in the asylum process in Sweden. The negative reactions they experience in the country of origin have contributed to that many LGBT people internalize feelings of fear to express themselves, feelings that often stays when they come to Sweden to seek asylum.

This study focuses on aspects of cult experiences, given by deconverted formermembers of closed religious movements. Their testimonies were published inbooks or interviews. The aims of the study were to understand the interactionbetween the religious group and its members, living in high tension towardsmainstream society and their testimonies of altered self-esteem during attraction,membership, deconversion and defection. The purpose was to understand how aperson´s self-esteem is affected by inner mechanisms of closed religiousmovements and how these experiences affects a persons identity. Another aspectwas whether there might be differences in altered self-esteem, between those whoenlisted as adults, and those who were born into the closed religious contexts.Social Identity Theory, Sigmund Freud´s and Carl Rogers models of personal egowere used as models of interpretations.

With this study we aim to learn more about the process in creating an identity onFlashback Forum. We have observed four members of the forum to find what themesdefine thier way of making an identitity. Besides to our empirical material we foundearlier research that could support our study. The methods we used was qualitativesince we wanted to get a deep understandning for their behaviour. We found thattheese three themes were central: Language, Content and the feeling of beingAnonymous.

This essay presents a picture of swedish reggae listeners and how their love of music give meaning to their lives and unite them in a sub-culture. Based on interviews with six young men about their involvement in reggae, it also investigates the relationship between music and identity, or more clearly; how identity is expressed through music. Furthermore, I discuss the notion of taste according to Bourdieu, and argue against his statement that taste in music affirms the class and social background of an individual. Results from my empirical data have indicated that reggae music is difficult to associate to a distinct lifestyle, which inclines me to argue that it has managed to transcend phenomena such as ethnicity, class and cultural affiliation..

The purpose of this essay is to show how ESN, IKEA and the Ministry for Foreign Affairs (UD) mediated swedishness. This will be done by illustrate and analyse the methods the research fields use to create and spread pictures and message about Sweden, Swedes and Swedish cultures. The essay use the method of represented informants and show three field where the meeting between people and cultures is conspicuously. Hopefully, this essay can be seen as a contribution to the research of identity (identity research). I have chosen to focus on three fields of research, which do not belong to the classic field of research to show how swedishness is mediated..