Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

This master thesis was performed at Scania Research & Development. The given mission was to see where the department Systems Development should focus to improve their development work. Thus the purpose was to map the product development processes in which the department works today and within them identify improvements. To fulfil the purpose a theoretical study of relevant terms, such as improvement work, product development and processes, initially was formed. The mapping method used is called "walk trough" and meant to let the people working in the processes be guides in their own process.

The aim of this report is to give the reader insight into the development of theweb-based accounting application SuperBooky. Accounting is a complex task thatmany beginner entrepreneurs struggle with. The development of this application wastherefore focused on making accounting as convenient and as easy as possible. Theend product targets small enterprises and its functionality was designed with this inmind.To make sure that the application was designed in a user-friendly way, polls werecarried out among individuals with basic accounting knowledge. These polls werethen used as a basis when the application was under development, to ensure that itwas well-suited to the target audience.This project was carried out as a bachelor?s thesis for Chalmers University of Technologyand University of Gothenburg during Spring 2015.

Through this thesis, we want to discuss how the marginalization of people, several precedent political, city planning- and engineering decisions resulted in a catastrophic outcome after hurricane Katrina in New Orleans 2005. We also put forward a case study of the Make It Right Foundation, to demonstrate how the residents of the Lower Ninth Ward are involved in the urban development of their community. We would like to draw attention to the power of citizens and how they can influence the urban development of a community after a trauma. This study also focuses on the mission of The Make It Right Foundation: which is to rebuild the Lower Ninth Ward with firm concepts on sustainable development where all dimensions are accounted: ecological, social, cultural and economic. The empirical data was collected by a field study in New Orleans 2010-03-22 and semistructured interviews were made during the same days..

This essay will examine the visitors' view of destination South Djurgården and the impact that tourism provides in them. South Djurgården belongs to Stockholm where the boundary between the southern and northern Djurgården is Djurgårdsbrunnsviken and Djurgårdsbrunnskanalen. The reason we chose South Djurgården is because the biggest and famous attractions of Stockholm are there. In this essay we have used a combination of qualitative and quantitative methods. We conducted the survey through questionnaires and deep interviews.

The aim of this theoretical study is to explain how the notion of the Other and Otherness affect individuals possibilities to form multiple, personal identities. This is done by the use of the theory of the Other and the construction of identities. In my analysis I will be using the power perspective presented by Lukes. The purpose of my study is also to investigate whether a focus on similarity over difference between groups can change the situation for individualsMy study shows that otherness affect individuals identity constructions through stereotyping and categorising. This is made possible by the use of power from outside and inside different groupings.

The purpose of this Masters thesis is to accomplish an understanding for childrens librarians purchases of juvenile books. Two main questions are to be answered: - Which considerations do childrens librarians do when buying juvenile books and which goals and motives are behind their purchases? - What do childrens librarians think that their knowledge and competence consists of and how is that knowledge useful when buying juvenile books? To answer the questions qualitative interviews with five childrens librarians have been carried out. The material has been analyzed through a theoretical construction consisting of theories about collection development, book selection and quality judgments. The conception tacit knowledge silent knowledge from Michael Polanyi has also been used for interpretation.

Swedish preschools have a variety of children of different ethnic origins. The intention of this thesis is twofold; firstly to deeply examine how preschool teachers work with languages and secondly how to integrate the Swedish language with other native languages in practice. Hence, the aim is to get a deeper understanding and knowledge about how to integrate multilingual children that have other languages than Swedish as their mother tongue. The data collection for this dissertation is based on observations and interviews with three preschool teachers and child minders. The theoretical background is taken from literature which describes the social cultural perspective.

This study investigates how performance management in primary schools can facilitate learning, relating to theories of efficient schools. This is done through a qualitative study of the performance management systems in two public primary schools in Sweden. The schools selected were similar in all major aspects, except pupil grades, where there was a clear difference between the schools. The analysis revealed differences in how the schools handled the process of management by objectives, the professional development of teachers as well as routines, rules, and policies. We conclude that having a rooted process for management by objectives, professional development of teachers, and clearly formalized values, gives a school a good foundation to support a pupil's learning and development..

This study aims at examine what kind of interest the European Union (EU) have in promoting a democracy process in Eastern Europe. The study is a descriptive case study where the case Ukraine is used to draw general conclusions. The questions asked to pursue the aim are: why does the EU want to promote a democracy process in Ukraine, what kind of methods does the EU use  and why is Russia trying to prevent the EU-Ukraine development and instead supporting a Russia-Ukraine development. In this study an analytical model is created and used to analyze EU:s way in promoting democracy in Ukraine. The analyze model consists of six steps used to describe the general promotion of a democracy process and it?s applied in the empirical analysis.

Title:                          Leadership development of individuals in management positions Authors:                    Carl Renér and Peter Simonsson  Institution:                Linneaus University, School of Business and Economics Program:                   Human Resource Management Course:                      Business administration ? Organization including thesis, 15 credits Supervisor:               Olle Duhlin (Linneaus University, School of Business and Economics) Examiner:                 Mikael Lundgren (Linneaus University, School of Business and Economics) It is widely known that the role of managers may result in stress and a heavy workload. As a result of this negative effects organisations have to counteract and find new solutions and systems to facilitate and assist leaders in their work. A popular method for leadership development has come to show both in research and in practice, especially in recent years, this popular method is known as mentoring. This form of leadership development is often applied in so called mentoring programs.

In this thesis I have done a discourse analysis of the documentary movie A Jihad for Love. A Jihad for Love came out 2007 and is directed by Parvez Sharma. The documentary movie is about homosexual Muslims and their jihad, struggle, for love and to be accepted in a world where they are barely recognized as a group. My aim of the thesis was to see how the movie portrays the persons who are in the film and their relationship to Islam and who gets access to the religion. I have also analyzed if Islam can be used to strengthen the sexual identity or if it works in the opposite way.

The purpose of this essay is to investigate how the Dakota conflict in 1862 affected the Swedish immigrants in Minnesota and how the collective memory was shaped in that particular group of people. To examine the contents of the collective memory this essay uses the theories of Halbwachs on collective memory as well as Orm Øverlands theories on creating an identity and ethnic memory in USA since the concepts of collective memory and the process of creating an identity is connected on a basic level. The essay compares the collective memory created by the Swedish-Americans with the collective memories of the Dakota Indians and finds indications that both ethnic groups have a highly traumatized memory of the conflict. However the difference between the two groups is that the Indians have both positive and negative memories of the conflict while the Swedish-Americans only have negative memories. Furthermore the essay finds that the fear of Indians that was present in the Swedish-American ethnic groups can be traced back to events of the Dakota Conflict.

Purpose: The purpose of this thesis is to investigate to what a few preschool teachers and mother-tongue teachers consider the influence mother-tongue training has on children. The thesis also looks into how these teachers cooperate and view about the mother-tongue training organization structure and what support mother-tongue teachers get in the concerned preschools. More specifically:What influences do three preschool teachers and three mother-tongue teachers consider that mother-tongue training has on the development of the children?Which support do the three mother-tongue teachers receive from the preschool principals and other preschool pedagogues in their work? - Is there any cooperation between them?In what way do the three preschool teachers and the three mother-tongue teachers think that the mother-tongue training organization structure affect the children?s status in the group?Method: In order to achieve a deeper understanding of the context, a qualitative method based on interviews and observations was employed and relied upon. Three preschool teachers and three mother-tongue teachers from two different preschools in the same municipality were interviewed to acquire answers to the questions concerned.Result: The result of this enquiry shows a direct and explicit comprehension that mother-tongue is immensely important for children?s development.

The purpose of this study is to examine how four educators in two different departments at two different preschools in Stockholm, selects children's literature in preschool and how literature is used in the activities and how much influence children have in the choice of literature. Based on qualitative interviews as a method we have interviewed pedagogues to get answers to our questions. We will also interview some children to find out how involved they are in the purchase of literature on the departments we examined. We consider the social cultural perspective to be a well rounded starting point for our survey, because the theory gives us the opportunity to study how the interaction and meetings between educators and children develop for each reading encounter. And through the analysis a thorough display between educators and children towards literature will be shown.