Title You play, we?ll watch ? a study about e-sport consumption and communityAuthor Simon KarlssonSemester Spring 2012Tutor Malin SveningssonNumber of pages 67 (1 appendix)Aim The study aims to explore the motivations and needs behind e-sport consumption and the possible identity construction it entails.Method Qualitative methods: interviews and participant observations.Material Ten interviews with individuals from the barcraft community in Gothenburg, Sweden. Ethnography studies from four locations in total for the e-sport tournament GBG E-sport Open: three from qualifiers and one from the finals.Main results E-sport consumption proved to fill a variety of needs. Affective: To be entertained and experience emotional satisfaction. Social integrative: to connect with friends and other viewers.

The aim of this study is to describe ideas put forward by Sweden Democrats (Swedish: Sverigedemokraterna) about Christianity in Sweden and the Church of Sweden as a Folk Church, a church for a whole people, and how the political party uses Christianity as a part of constructing a Swedish identity. The investigation is based on official documents, newspaper articles, statements and political motions which are analysed using a form of text analysis called idea analysis. The theoretical frame of the investigation is founded on Claire Mitchell?s theory about religious content in ethnic identities and Einar Billing?s and Johan Alfred Eklund?s thoughts about what makes the Church of Sweden a Folk Church.The investigation shows, among other things, that the Sweden Democrats? view of the Church of Sweden is similar to the thoughts of Eklund but they differ in their lack of references to theology. The investigation also shows that Christianity serves as an important marker for the Sweden Democrats in creating a Swedish identity. .

Previous studies have shown that there exists a gap between purchase intention and behavior in consumption situations. This gap is especially prevalent for sustainable or green products and even more so in terms of sustainable apparel consumption. Therefore, the adoption of sustainable fashion remains low as fast fashion dominates the industry. A counter-movement for mass consumption - access-based consumption - has reached the apparel industry and in Sweden we see it in the form of clothing libraries. This qualitative thesis uses in-depth interviews to uncover the feelings of seven consumers towards the idea of accessing rather than owning their clothing as a more sustainable consumption form, factoring in the strong identity connection that we have to our clothes and how this affects their perceptions.

There are reasons to believe that recent changes in the Swedish academic library environment create new images of identity. New information technology, changed educational methods and increasing numbers of students in higher education heavily influence the professional basis for librarians. The purpose of this essay is to examine and describe how the images of identity are conceived and expressed by staff in two university colleges in Sweden, Malmö University and Södertörn University. We define identity as the images of what the library is, what it is aiming to be in the future, what it should do and how. In a qualitative study attitudes towards and opinions of the role of the library in the university environment are investigated.

The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers.

The purpose of my report was to find out how music can benefit the language development of children, whilst getting a glimpse of how the educators in preschools use music as a tool for the language development of children. During the course of the report I?ve used the sociocultural perspective theory as a foundation to stand on, this is most of all visible in my analysis and discussion of the result. In the result we can see that the educators possess insight in the importance of music in childrens development, and that they therefore give music a lot of room in their work. Songs where rhyme and language play are allowed are common elements at the preschool that attracts the children and makes them want to partake. Songs sung with movement is a commonly used combination which also serves to further lift the childrens language development when they, through movement, give meaning to the lyrics. It does however take a devoted educator to make music with the preschool children and to support them and making them want to do it.

In order for companies to be competitive they perform different types of development projects.  Due to globalization a greater focus is added on costs, not least on costs in development projects. Project controllers are involved in development projects in order to review the financial aspects. The authors have examined the role that project controllers hold in respect of two Swedish manufacturers, Volvo CE and Scania CV. The investigation has revolved around three main issues where the authors conducted interviews with controllers that do not work in development projects and project controllers in development projects. The goal of the interviews was to gain a greater understanding of the role of project controllers, how this role will differ from those that do not work in development projects and the difficulties faced by project controllers.

The purpose of this study was to examine how teachers practice Arne Tragetons theory of using computers as the first writing instrument in reading and writing development. We wanted to clarify how the work from using Tragetons theory was applied while investigating if and how other methods of reading and writing instruction were used. Our interest lays in how the teachers accomplished the knowledge of this theory and also how the choice of this approach came about. To investigate this we used interviews with a qualitative nature, where seven active teachers were interviewed. They worked in three different schools in years one to three, they were all women and had various long experiences of work on the computer writing tools.

Computer use at work has risen considerably over the past fifteen years and is currently a relatively common phenomenon when 76 percent of women and 72 percent of men using the computer in their daily work (SCB Arbetsmiljörapport 2009).According to Gulliksen and Göransson (2009), Sweden is one of the countries which are more advanced in the procurement of computer systems at work. He means that Sweden has unique opportunities and conditions for user participation in the development of computer systems, when the user has the right to influence their working environment through a law in the Work Environment Act. The paper examines the importance of user involvement in system development and the Swedish company's approach and experience of user involvement. To highlight and explore the importance of user involvement, there has been a case study in which users have been representative of the development process. The case study has been conducted on a case company where the system IST analys was in need of a new interface.

The purpose of this study was to examine the professionals´ views concerning self-harm behaviour in adolescents they meet. We interviewed nine different professionals. Our questions were: What do the professionals believe are the reasons to self-harm? How do the professionals experience self esteem and identity in adolescents with self-harm behaviour? How do the professionals look at the self-harm behaviour from a gender perspective? How do the professionals think a diagnosis can affect adolescents with self-harm behaviour? In our responses we noticed beliefs about the cause as a combination of environmental relationships and the individual who is born with a certain vulnerability. The professionals believe that the adolescents have trouble finding their identity.

This study attempts a literature based reconstruction of the impact of globalisation and modernisation on the gender identities in Vietnam. Recognising the explanatory albeit normative capacity of critical theory ? specifically the feminist and globalisation critical approach ? this thesis argues that in spite of the economic benefits of modernisation, it enhances existing unequal structures. By focusing on women in the labour sector, simultaneously Vietnam's comparative advantage and one of its economically marginalised groups, a contradictory movement can be discovered. Notwithstanding the economic development, a regression in terms of women's possibilities to self-empowerment seems to cancel the benefits for the individual.

A great importance for the future of municipalize is the ability to attract and retain the younger part of the population.  For the Tärnaby area (a famous tourist resort for alpine skiing), a part of the Storuman municipality, this is a problem, and with a possible mining establishment job opportunities will be provided. In this study I have examined how young adults related to the Tärnaby area have reasoning about stay or move from the area and what may get them to move back.What is the area´s place identity and is it attractive for the respondents? Can a mining establishment change the negative population trend? The results showed that the respondent have a strong connection to the area and the identity of the place. A large proportion of the respondents indicated that they wanted to move back to the area of Tärnaby, if it was possible, due to work-related causes and social relations at existing place of residence. The respondents approach for a potential mining establishment is both of positive and negative sense.  However, a mining establishment is considered by the respondents to be of great importance for the future of the Tärnaby area..

The study concerns the history and development of hospitallibraries in Sweden in the beginning of the 1900 century.Focus is on the 1930 decade, the time of major expansionof the area. The study is based on study of literature, mainlyfrom articles but also from a few booklets from the time.The purpose of the study is to find out how the librarieswere described in the literature of the time and which goalsand tasks they had. It is also to make it possible to increaseunderstanding of the history of hospital libraries, using it asan inspirational source for development of today´s businessin a time of major change. The result of the study showsthat those goals and ideas are still valid and serve well as aninspirational basis for development of today´s hospitallibraries..

This work is a study of subject teachers in social studies and science understand the concept of sustainable development. The work uses a qualitative and a quantitative approach. Teachers in various schools and stages have been answering questions about how they perceive sustainability, how they implement it in teaching and if they feel that school is important for the future of sustainable development at large.The theoretical background is based on environmental ethics as well as the different meanings and definitions of the concept of sustainable development. These theories and definitions are coupled with the empirical results.The study concludes that all teachers throughout the study perceive the concept of sustainable development as something ecological, something that has to do with nature. A few teachers also state economic and social dimensions.Questions about how the teachers in the study implement the concept in their teaching can be seen as three different approaches.

The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.