The rise of the Swedish Democrats, as a political party in Sweden, has been surroundedby controversy both within and outside of the media. As such a polarizingtopic, the party has been the focus of negative and positive attention. On onehand it has been considered a racist and xenophobic party due to its policies onimmigrants. On the other, it has also been seen as a solution to what has been consideredby some to be a constant problem in Sweden, for those same policies.These policies are motivated by what the party perceives as a threat to Swedishsociety. That is to say, immigrants are a threat to Sweden because of thechanges they impose on the Swedish identity.

The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated strategy. The study shows that companies discover, develop and build their brand identity based on their core identity and core values. The core value can be strengthened through customer satisfaction surveys. In order to develop the brand identity in companies, management has to be aware of their brand person- ality, as an essentiality for survival.

The purpose of this study was to investigate to what extent  young adults use media to create the image of themselves. The questions we wanted to answer was as follows: what does the media use of young adults look like compared to their attitudes towards media content; what awareness do they have of other young adults attitudes concerning media content; and finally, how do these attitudes affect their own media use?Media consumption is a great part of  the daily lives of young adults living in Sweden: the national  average media consumption is seven hours a day, for 15-24 year olds. This provides a new way for young adults to express their identity - by showing their use of different media content, they can change other's perception of themselves.The method we used in our study was a combination between a quantitative and a qualitative method. We first made a survey in three classes with senior year high school-students, in a Swedish school.

Identity and immigration                                                                                                            - A qualitative study with unaccompanied refugee children Jennie Hamberg Larsson and Matthew McNeillThe main purpose of this study is to illuminate and describe how unaccompanied refugee children experience changes and reconstructions to their identity after immigration to Sweden. Using qualitative interviews this study looks at how social relationships in Sweden and a foreign background influence the reconstruction of unaccompanied refugee children´s identity. The base for our analysis is identity theory while roll concepts, social identity theory and concepts of ethnic and national identity are used to give deeper insight into the experiences of three unaccompanied refugee children. Important results found included a connection between the way that identity is formed in relationships, especially with significant others, in the country of origin and how reconstruction of identity develops in the new country with new social relationships. Furthermore the results showed how this reconstruction of identity can be linked to different acculturation strategies that incorporate the importance of an ethnic identity and a national identity.Keywords: identity, ethnic identity, unaccompanied children, immigration.

It is in a time of changes when the human being mainly seeks for its identity. In today?s globalized and internationalized society where people meet whom belongs to various religions, talks different languages and are carrying on different values and previous experiences. This has resulted in a multiculturalism and diversity in the "Swedish school". As a teacher and pupil in this school of multiculturalism you are daily faced by individuals that either you define yourself as or in relation to.The purpose of my study is for me to show how pupils with foreign background look on the multicultural school, and also how they create their identity in relation to the diversity offered by the school.

The aim of this essay is to show if and how group identities are being constructed in maindocuments from three political parties in the Swedish parliament, focusing on class, genderand ethnic identities. The three parties who?s documents are being analyzed are theModerate Party, the Sweden Democrats and the Left Party. The conclusion of the essay isthat the Moderate Party is so focused on the individual that they are not promoting groupidentity based on class, gender or ethnicity. The Sweden Democrats are mostly discussing,and therefore creating a discourse of, cultural identity, where Swedish, Nordic, Europeanand Western culture are being created as the ?us?, and others are being created as ?them?.They are also promoting difference between men and women, therefore dividing the sexesin groups.

This study is based on six narrative interviews which I conducted with students at the University of Namibia in Windhoek, Namibia. My aim is to find out how these students are creating their identity in the environment of the university, how they look at their family structure and how Namibia´s independence in 1990 has created new opportunities for young people in contemporary Namibia. I have been using postcolonial theory and identity theories to analyse the interviews. Five of the six respondents are from the northern parts of Namibia, Ovamboland, and this area is seen as a rural area. The students have made an emotional journey from the rural areas in the north to the urban area of Windhoek and they feel that they have many new opportunities and they are willing to change Namibia into a more developed country..

The purpose of this paper is to examine how six students who attend a high school relate to their multilingualism and emphasize how their multilingualism has affected their views of themselves and their identity. The fundamental questions were:How do six students who attend a secondary school relate to their multilingualism?How has students' multilingualism affected their views of themselves and their identity?I did use a qualitative research method in terms of interviews to receive answers for my inquiries.Carla Jonsson (2010) speaks inter alia about ?the third space? which concerns adolescents creating a ?third room?. Almqvist (2006) believes that adolescents that are exposed to discrimination and prejudices can lead to them turning their backs on society in disappointment. Boyd (1985) has, in his thesis, found that multilingual students communicate with the majority language and with their mother tongue with their parents.

This thesis deals with local identity and the workplace. We have taken part of stories dealing with local identity and the workplace, by using a qualitative method. We interviewed eleven men working at the same company. The group contained of men from urban areas as well as rural areas. The data from our interviews have been applied to theories of local identity and social theories by sociologists such as Durkheim, Simmel and Tönnies.

The purpose of this essay is to investigate how the Dakota conflict in 1862 affected the Swedish immigrants in Minnesota and how the collective memory was shaped in that particular group of people. To examine the contents of the collective memory this essay uses the theories of Halbwachs on collective memory as well as Orm Øverlands theories on creating an identity and ethnic memory in USA since the concepts of collective memory and the process of creating an identity is connected on a basic level. The essay compares the collective memory created by the Swedish-Americans with the collective memories of the Dakota Indians and finds indications that both ethnic groups have a highly traumatized memory of the conflict. However the difference between the two groups is that the Indians have both positive and negative memories of the conflict while the Swedish-Americans only have negative memories. Furthermore the essay finds that the fear of Indians that was present in the Swedish-American ethnic groups can be traced back to events of the Dakota Conflict.

The aim of this study was to explore transsexuals? identity formation and experiences related to cross-sex hormone treatment, as well as to become absorbed in the narrative approach. To be able to participate in transsexuals? identity formation, life stories were well suited as a theoretical approach. Life stories can be seen as socially situated actions according to Mishler, where individuals? identity formation can be seen as both identity performances and identity claims.

Identity includes an individual´s self-image and the consciousness about their self. It is about being the same person despite changes in their life situation. The identity often get´s fragile because of the disease. Beacuse of the individual´s feeling of lost identity there may arise a conflict between the person and people in his or her surroundings. They may no longer see the sick person in the same way as they used to.

This thesis examines the National Heritage Board in Sweden and the way they look upon themselves, the surrounding world and their mission. Methodologically it?s a discourse analysis based on poststructuralist and social constructionist thoughts. This means, simplified, that nothing is taken for granted and that power relations and ideology always matters. There is no true or distinct heritage.

Introduction: How to implement and integrate cultural aspects in strategy making and planning in order for cities and regions to reap both social and economic benefits has been widely discussed in recent years. This method of working with culture, both as an economic, as well as an identity strengthening tool has come to be labeled as cultural planning. But in order for these ideas about cultural projects and institutions to become a reality, something has to be done. This is where the entrepreneur enters.The Glass Factory, a newly opened cultural establishment in the heart of the Glass Kingdom in Småland, Sweden, became the subject of empirical investigation for this paper. As this originally was an initiative from Emmaboda municipality the planning and start-up procedure could be viewed as a cultural planning process.

The aim of this study was to gain a comprehension of managers experience of their identity and their construction of identity in the work sphere. 14 semi-structured interviews were performed with managers in the public sector. The interviews were analyzed from a hermeneutic approach. The results showed that the managers´ experience of their identity and their construction of identity were full of nuances and was characterized by a being and a becoming. The managers had several social identities at their disposal, which were brought to the fore due to the situation.