Identity includes an individual´s self-image and the consciousness about their self. It is about being the same person despite changes in their life situation. The identity often get´s fragile because of the disease. Beacuse of the individual´s feeling of lost identity there may arise a conflict between the person and people in his or her surroundings. They may no longer see the sick person in the same way as they used to.

The purpose of the thesis Masculinities ? Gender and its Impact on the Social conditions of individuals is to perform a critical study of how gendered norms influence the social conditions of individuals. This has been done by a problematization and the attempt to answer the question of how the hegemonical masculinity can be analyzed as a discourse, and how the structural aspects of this discourse inflict on the social conditions of masculinities.The question was divided into the analytical themes: the boarders of the discourse, the institutionalization of the discourse, the actuation of the discourse and the agents of the discourse. The theoretical frame is constituted by the theory of discourse by Michel Foucault, the theory of the hegemonical masculinity by R.W. Connell and a subversive identity theory by Judith Butler.

Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.

The purpose of this paper is to explore overarching themes regarding identity and the HR department. Our aim is to address some of the more recent developments in HR identity issues, such as dis-identification and how it relates to the changes that have occurred of late within the HR department..

The Somali community is relatively new in the UK and the majority of Somalis in Bristol are living under poor conditions in deprived areas. According to literature and research relevant for this study ethnic identity seems to be of more importance when threatened by environmental or social changes, such as experiences of migration. Young people are more exposed to such a process of Identity construction. The aim for this study was to get a more profound understanding for the significance of migration for young Somali people?s identity formation in Bristol.

In this thesis we have examined if some young people's identity is influenced by television programs. We chose to illustrate this from a gender perspective and have made use of social construction theory. We did group interviews with 13 youngsters, in three groups, to find out how much insight they had in what they watch, if they believe that they are affected and how they believe that gender roles in television programs often look. Our questions are: Does young people's identity take influence of the TV program? How? Creates a social construction of gender in the television programs that young people are watching? Is there awareness among young people on what they watch and how is this in this case out? Important to emphasize is that our results are not necessarily representative of youngsters in general when we only had the opportunity to interview a few.

After the fall of the Iron Curtain the European Union was challenged partly by an institutionalized organization of the union, as well as by a socio-psychology awareness concerning the meaning of the European Union. The increase in European integration has generated a political collaboration where national understandings in identities are constantly being exposed for reconstruction. This results in a collective European identity where states are united in diversity.National identities are created when boundaries are set up in a relation to other states. In these Identity constructions there are thoughts and questions raised such as who we are and who we are not. Ukraine and the European Union has, during a long time, had diversified preconceptions concerning who has been the others.

The aim of this master?s thesis is to analyse the construction of European identity in three ofcontemporary EU initiated projects for the digitisation of collections from museums, archives, andlibraries. The source material consists of the web pages of the projects Minerva, MICHAEL, andEuropeana, as well as some other policy documents on digitisation and access from EU authorities.Theories on nationalism and construction of heritage are used as an overall context to the problem.After a brief description of the mentioned projects, the author undertakes an analysis of theways that the concept of ?European heritage? is depicted in the source material. The result is thefollowing: normally, the true European heritage is considered being united even though it isdiveded culturally, historically and linguistically.

Japan is the first industrialized country that is experiencing the threat of a rapidly declining and aging population. This has shifted the focus and the limelight is now on the matter that for a long time has been ignored. That is, the Japanese women?s situation in the society. This thesis seeks to point out the relevance of gender in the construction of leadership in order to get a deeper understanding of the Japanese women?s situation today.

When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When comparing how the perspectives are comported with each other, there is the possibility of gaps existing when one perspective does not comport with another. We have compared our empirical material on the different perspectives and looked for possible gaps..

This paper investigates the grammatical construction intransitive motionconstruction with GOAL as it is used in Swedish (Swe. intransitivrörelsekonstruktion med MÅL).I examine in which ways the construction is productive, i.e. thepossibility to use the construction with new verbs as well as withordinary motion verbs with new functions. The notion of productivity isbased on the construction?s type frequency and semantic openness(Goldberg 1995, 2006; Barðdal 2008; Bybee 2010).

There is little knowledge about abuse of anabolic androgenic steroids (AAS) in Sweden. Thispaper aims to explore, from a discourse psychological angle, how persons with experience ofanabolic androgenic steroids (AAS) construct there identities.The theory and method used as a frame for the paper is discursive psychology, depending on thefocus in the paper of human beings use of language in the construction of identities. Forcollection of data interviews were made. The six respondents al had experience of use of AAS.The interviews illustrated how users of AAS speak about AAS, and create there identity, inrelation to AAS. In the interpretation of data we used two different tools, used by discursivepsychologists, interpretative repertoires and subject positions.

Purpose: The purpose of this paper is to examine if POC manage to keep cohort interplay between their identity and image.Theoretical framework: This paper is led from theories in area about communicating identity and image. The theories that are relevant to this paper to see the interplay between identity and image is communication theory and brand theories based on associations. From these theories we have composed a model that shows the communication led from identity throughout image in company?s with many distribution channels. It shows what associations that build identity and image and also the complication and threat that the interplay is being exposed to.Methodology: We have chosen to do this examination as a case study.

This Masters thesis is analysing four Swedish novels written by first time authors published between 1993-2002. The purpose is to make the fictitious main characters illustrate what conditions and obstacles there can be for the individual of today to create a self-identity. Anthony Giddens ideas about the self in the late modern society are used as a theoretical framework. In the core of Giddens theory is the concept of reflexitivity which means that the self must be constructed in a continuous fashion because the overall conditions in society are subject to constant change. The questions posed in this study are dependable on Giddens in general and the concept of reflexivity in particular.

The Swedish regions are new phenomena, from the start from the new regionalism which started in the 1980´s. The purpose of the thesis is to analyze Region Skåne and Västra Götalandsregionen to come to a conclusion which model of region they are and want to be by using theories of regional identity and identity of politics and see similarities and differences. My research question is: Which of cultural, administrative and functional region are Region Skåne and Västra Götaland striving to construct?   The methods I have used are qualitative text- and content analysis to analyze the regions, by using theories about regional identity and identity of politics. Furthermore, I am using some statistic from SOM-institutet to analyze the regional identity in the regions.   The result show that Region Skåne is constructing a cultural region, because of their strong regional identity and that the politicians are using identity of politics to combine the citizens.