The purpose of this study was to examine the relation between self-determination theory and its three basic needs: competence, autonomy and relatedness, and commitment to change in an organizational change. Another purpose was to examine if the quality of the communication and the effects on the organization and way to work can predict commitment to change. Considering that organizational changes is very common today there is an interest to ease and improve the change process. The survey contained the scales Commitment to change scale and Basic need satisfaction at work scale and the participants were 39 office-workers who recently had gone through an organizational change. The result indicated that it?s possible to predict commitment to change from self-determination theory, communication and effects on organization and way to work.

A multi professional team use different professional skills to a specific target. The people in the team complement each other to achieve the best performance possible. Professional identity is a mix between the professional and personal identity. Social identities, like professional identity, is a product of social categorization and social comparison. The purpose of this study was to examine how increased cooperation in cross-disciplinary teams has affected the professional identity of home care staff.

The project Karin Park is an identity investigative project, to createa new interesting graphic profile for the ar tist Karin Park. Her newsound has taken her to a new kind of genre, where some standardsexists. The project creates a unique identity with logotype, ar tworkand package design. The graphic profile is created able to be appliedin different contexts..

Normal children acquire the necessary social habits without being consciously aware of this, they learn instinctively. (Author?s translation from Swedish to English) (Asperger & Frith, 1998, s. 21) This essay is about people who do not learn to socialize, the social habits, instinctively but through conscious learning. We have interviewed three adults with the diagnosis of Asperger syndrome with the aim to let them tell us about what it means to have a neuropsychiatric disability.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

In the rural districts of Sweden, especially in Skåne, the political party Sverigedemokraterna is gaining more and more territory. The aim of this thesis is to examine if the presence of Sverigedemokraterna has had an effect on the other political parties in Kävlinge and Svedala municipality, with focus on images and collective identity. The aim is also to examine what influence Sverigedemokraterna might have on the political agenda of the two municipalities. In order to be able to fulfil the purpose of the essay, we chose to combine three kinds of qualitative methods; interviews, observations and literature studies. We used theories about images and collective identity to examine in which way the municipal politicians tend to classify Sverigedemokraterna in terms of different images and if their presence has effected the other politicians in terms of forming a collective identity.

The purpose of this study was to examine how youth useFacebook and how Facebook perceives construct their own identity. Anotherquestion was if the construction of the self-identity is different between thegenders.The study is based on empirical material that has been collected by usingquestionnaires. The questionnaire was handed out in three different classes in3rd grade in secondary school in southern Sweden. The analysis in this studywas based on two different kinds of theories, Erving Goffman?s social theory ofdramaturgical analysis and stigma and Yvonne Hirdman?s gender studies.

The purpose of this thesis is to investigate emotions and collective identity in the handicraftmovement. Which are the collective identities of craft movement, and is it possible to speak ofan over all collective identity among the handicraft people? I will also examine the emotion workboth on individual and group level.Eight qualitative interviews were conducted to achieve the aim of this thesis. Research haspreviously drawn attention to handicraft from a gender and a historical perspective but neverfrom an emotional one. The theoretical framework derives from an emotion sociologicalperspective where Collins interaction rituals, emotional energy and Hochschild?s emotionmanagement is the main theses.

The purpose of this study is to examine in what way a strong corporate culture can have an effect on the ways that individuals perceive their own identity based on different social aspects, thereby meaning the influence of personalities in relation to the environment. In this essay I have used the theory of employer branding in an analysis of the corporate culture at Ikea Barkarby, with the purpose to answer the following questions: How does the relation between the employee and the corporate culture appear from an identity perspective, i.e can an individual?s identity be affected by the influence of a strong corporate culture? If the corporate culture has an influence on the individual?s identity, what rhetorical tools are part of this? How can the surrounding corporate cultures possibly influence the employee?s process of becoming a part of the corporate culture? The method of research that was used in this study is a framing analysis and a semistructured interview method. In the discussion of the influence of social environment on identity I have used the rhetorical term doxa. The material that was examined was an advertisement for employment from the Ikea Barkarby website as well as the response from my interviews of some of the employees.The result of the analysis shows that it is possible for an individual to negotiate with himself about his identity in relation to the actual situation and environment, meaning a possible transformation of the individual?s behavior in different social contexts, in this example the corporate culture at work.

The study examines conceptions of identity among girls with foreign background. The aim was to study how identity is understood by the girls based on ethnicity, images of the origin, the value of gender and the meaning of the family. The theoretical approach was post-colonial theory based on Stuart Hall in combination with gender theory by Yvonne Hirdman. The study was conducted using qualitative individual interviews of open character with six girls. They were aged 17-18 years old and were born in Sweden or had lived here since the age of six.

The aim of the study is to examine different statements for and against regional identity in the research of the new organisation of the Swedish society. The aim is also to observe in what extend the Swedish committee of responsibility has had an awareness of the identity politics in its effort to improve the presumptions for the new, successful regional division.The questions are:1. In which ways do the opinions of the participant of the work of the committee of responsibility, coincide and differ when it comes to the importance of the regional identity in the case of a new regional division?2. How has the committee of responsibility worked on development of consciousness and mobilisation for the creation of the regional identity in its final report?A method called the argumentation analysis was used in this study.

The key purpose of this research has been to study and understand how young people with Syriac ethnicity experience their identity, when living in two different cultures. The Syriac minority is something of a special case when it concerns establishing the identity of an individual, since syriac´s do not have an official country.To be able to do this research an interview has been done with four young students with syriac ethnicity. The four of them is attending their final year at ?gymnasiet? in Sweden which is equivalent to USA?s senior year in high school.The multicultural school is today a fact and many immigrants attending the Swedish schools today feels misplaced when they meet the Swedish culture through fellow students and society. A clash between cultures occurs and most of the students, with non-Swedish ethnicity, live some kind of dual life.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

In 2003 the deciding political council in Bromölla municipality requested that an overhaul on the committee and public administration structure should be conducted. In the report Bromölla was characterized as a traditional organization with a low degree of change. This case study will examine why the organization previously has been reluctant to change its structure and why they are willing to do so now. In the pursuit of this objective I conducted document studies, interviews and observations. I have used theories on, institutional change and organizational culture to enlighten this.My findings shows that the traditionalists within the organization has greatly affected this reluctance towards change, in the deciding council 39 % of the representatives are 60 years or older.

In 2003 the deciding political council in Bromölla municipality requested that an overhaul on the committee and public administration structure should be conducted. In the report Bromölla was characterized as a traditional organization with a low degree of change. This case study will examine why the organization previously has been reluctant to change its structure and why they are willing to do so now. In the pursuit of this objective I conducted document studies, interviews and observations. I have used theories on, institutional change and organizational culture to enlighten this.My findings shows that the traditionalists within the organization has greatly affected this reluctance towards change, in the deciding council 39 % of the representatives are 60 years or older.